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Shampoo product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the shampoo in question is quite high at 4.69 out of 5. This indicates that customers are generally satisfied with the product. Additionally, with a total of 4022 reviews, it suggests that the shampoo has gained a significant amount of attention and popularity among consumers. The high average rating and substantial number of reviews indicate a positive customer satisfaction level. It implies that the majority of customers who have purchased and used this shampoo have had a positive experience with it. This could be attributed to factors such as its effectiveness, quality, scent, or other desirable features. Based on this information, my advice would be to continue maintaining the quality and effectiveness of the shampoo. It is crucial to consistently meet customer expectations and deliver a product that lives up to its claims. Additionally, it would be beneficial to encourage customers to leave reviews and provide feedback, as this can help in further improving the product and building trust among potential buyers. Furthermore, it would be wise to monitor customer reviews regularly and address any negative feedback promptly. This will demonstrate a commitment to customer satisfaction and allow for necessary improvements to be made if required. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level for the shampoo. By continuing to prioritize quality, actively seeking customer feedback, and addressing any concerns, the product can maintain its success and reputation in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is daily, the most common location is house, the most common behavior is bath . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the shampoo product are the daughter, son, and kid. This suggests that the product is commonly used by parents for their children's hair care needs. The daughter is mentioned the most, followed by the son and then the generic term "kid." In terms of usage locations, the house is mentioned the most, indicating that the product is primarily used in a domestic setting. The bathroom and hospital are also mentioned, albeit less frequently, suggesting that the product may be used for personal hygiene purposes at home and potentially in medical settings as well. When it comes to the usage of the product, two main purposes stand out: bath and addressing cradle cap. The mentions of bath indicate that the shampoo is used during bathing routines, while the mentions of cradle cap suggest that it is effective in treating this common scalp condition in infants. Based on this analysis, we can infer that the target customer profile for this shampoo product is parents with young children, particularly daughters and sons. The product seems to be designed for domestic use, primarily during bath time, and may have specific benefits for addressing cradle cap. To better cater to this customer profile, it would be beneficial to emphasize the product's child-friendly and gentle formulation, highlighting its effectiveness in treating cradle cap. Additionally, marketing efforts could focus on the convenience and ease of use during bath time, promoting the product as a trusted solution for parents seeking a reliable shampoo for their children's hair care needs.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, bottle, cradle cap, pump. The most mentioned elements about product are do absolutely nothing for my dandruff(0.75%), a little too small(0.37%).
The top 5 positive reviews are product, smell, shampoo, scent, lotion. The most mentioned elements about product are lather really well(3.86%), gentle(2.64%).
do absolutely nothing for my dandruff0.75%
a little too small0.37%
a lot thicker than i need it to be0.37%
bad quality0.37%
badly hurt your baby is eyes upon any contact0.37%
cradle cap9.74%
lather really well3.86%
dye free1.02%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Shampoo category is related to the product itself, with a percentage of 15.36%. Additionally, the top 5 cons mentioned include issues with the smell, bottle, cradle cap, and pump. On the other hand, the top pro aspect mentioned most frequently is also related to the product, with a percentage of 21.75%. However, the top 5 cons of the tip include issues with the product, smell, shampoo, scent, and lotion. Overall, it appears that the quality of the product itself is a major factor in both positive and negative reviews of shampoos. Customers appreciate a high-quality product that works well and delivers results, but they are also quick to point out any issues with the product, such as unpleasant smells or difficult-to-use packaging. To improve product development and selection, companies should focus on creating high-quality shampoos that deliver results while also addressing common customer complaints. This could include improving the scent of the product, making the packaging more user-friendly, and addressing issues with cradle cap and other scalp conditions. Additionally, companies should pay close attention to customer feedback and use it to inform future product development and selection decisions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
fco smell1

Based on the data provided, it seems that customers are primarily motivated to buy shampoo based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are powerful drivers of consumer behavior in this category. However, it's also worth noting that a significant percentage of customers (28.13%) mentioned that they were influenced by the product description. This suggests that providing clear and compelling information about the benefits and features of the shampoo is crucial for attracting and converting potential buyers. To optimize an Amazon listing for shampoo, some suggestions might include: 1. Highlighting any unique or standout features of the product in the title or bullet points, such as "all-natural ingredients" or "sulfate-free formula." 2. Including high-quality images that showcase the product and its packaging. 3. Providing detailed information about the benefits of the shampoo, such as how it can improve hair health or address specific concerns like dandruff or oily scalp. 4. Encouraging customers to leave reviews and ratings, as positive social proof can be a powerful motivator for potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 year ago8
year ago
4 year ago
week ago
big bottle8
big bottle
bottle big
large bottle
know sooner6
know sooner
companion conditioner
conditioner for hair
hair conditioner
good scent
fragrance free3
fragrance free
fragrance free version
fragrance not synthetic
smell good3
smell good

Analysis of Customer Expectations for Shampoo Category: Based on the provided data, it seems that two years ago, customers frequently mentioned the following expectations: "2 year ago" (8 mentions), "big bottle" (8 mentions), and "help" (5 mentions). Let's delve into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. "2 year ago" (8 mentions): This phrase could indicate that customers have certain preferences or nostalgia for a specific shampoo product or formula that was available two years ago. To address this expectation, sellers could consider reintroducing or improving upon the features of the shampoo that was popular during that time. Conducting market research to identify the specific aspects customers liked about the shampoo from two years ago would be beneficial. 2. "Big bottle" (8 mentions): Customers seem to value larger-sized shampoo bottles. This expectation suggests that they prefer purchasing shampoo in bulk or having a longer-lasting supply. Sellers should prioritize offering larger bottle options to cater to this demand. Additionally, highlighting the cost-effectiveness and convenience of purchasing bigger bottles in marketing campaigns could further attract customers. 3. "Help" (5 mentions): The term "help" is quite broad, but it implies that customers expect shampoo to address specific hair concerns or provide certain benefits. Sellers should focus on developing shampoos that target common hair issues such as dryness, frizz, dandruff, or hair loss. By emphasizing the problem-solving capabilities of their products, sellers can meet customers' expectations for shampoos that provide effective solutions. Suggestions for Product Development Prioritization: 1. Research and analyze customer feedback: Conduct surveys, interviews, or social media monitoring to gather insights on what customers are looking for in a shampoo. Identify recurring themes or preferences to guide product development decisions. 2. Innovation and formulation: Invest in research and development to create new shampoo formulas that address specific hair concerns or offer unique benefits. Consider incorporating natural ingredients, sustainability features, or advanced technologies to differentiate the product from competitors. 3. Packaging and size options: Prioritize offering a range of bottle sizes, including larger options, to cater to customers who prefer buying in bulk or want a longer-lasting supply. Ensure that packaging is visually appealing, functional, and eco-friendly to attract environmentally conscious consumers. Suggestions for Marketing Promotion Factors: 1. Highlight product features: Emphasize the unique selling points of the shampoo, such as its effectiveness in addressing specific hair concerns, the inclusion of natural ingredients, or any other notable benefits. Use persuasive language and visuals to communicate these features effectively. 2. Targeted advertising: Identify the key demographics and segments that are most likely to be interested in the shampoo. Tailor marketing campaigns to reach these specific groups through channels they frequent, such as social media platforms, beauty blogs, or relevant influencers. 3. Customer testimonials and reviews: Leverage positive customer feedback to build trust and credibility. Encourage satisfied customers to share their experiences through testimonials, reviews, or user-generated content. This can help potential customers make informed purchasing decisions. By considering these suggestions for product development prioritization and marketing promotion factors, sellers can align their offerings with customer expectations and increase the chances of success in the competitive shampoo market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It’s very good for my baby skin.
Vanessa King
Love itApr. 2020
One of my favorites
I like itNov. 2018
The best
Not goodFeb. 2020
When I got this product this lotion cap was broken and was not able to be fixed. Not worth my money
Eli E. Bar
Win winDec. 2019
Girls love this shampoo; smells great and hair feels awesome too
The bottle came broken and the entire shampoo was leaked.
I could smell it before I even opened the box. It was opened and spilled out. Disappointed.
Aziza Muzayan
LiketJul. 2020
Good product for baby
Sarah D.
Johnson and Johnson has always had a great line of products. The baby shampoo body was combo just wasn't cutting it for my daughter's hair since she has a full head of blonde curls... Time for an upgrade! I was very happy with this product!!! Thank you!!!! It's silky and smells fantastic!!!!
This dried out my hair so much. It was not hydrating and in fact only used it a week. And it was horrible. Smells nice though.

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