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Shampoo & Conditioner product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Olaplex No. 4 Bond Maintenance Shampoo
Olaplex No. 5 Bond Maintenance Conditioner
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Shampoo & Conditioner products in the Amazon Best Sellers Rank (BSR) category is 4.69 out of 5. This indicates a high level of customer satisfaction overall. With a total of 26,086 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally pleased with the Shampoo & Conditioner products available in this category. It indicates that the majority of customers have had positive experiences and are satisfied with their purchases. This level of satisfaction can be attributed to factors such as product quality, effectiveness, and meeting customer expectations. Based on this information, my advice would be to continue focusing on maintaining the quality and effectiveness of the Shampoo & Conditioner products. It is crucial to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help gather more feedback and further improve the products. Monitoring customer feedback and addressing any concerns or issues promptly is also important. This can help maintain a high level of customer satisfaction and ensure that any potential problems are resolved quickly. Overall, the data suggests that the Shampoo & Conditioner products in the Amazon BSR category have been well-received by customers, indicating a positive customer satisfaction level.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this shampoo and conditioner product are parents, with "daughter" being the most frequently mentioned family member. This suggests that the product may be marketed towards families with young girls who are likely to use shampoo and conditioner regularly. In terms of usage, the product is most commonly used in the shower for washing hair, which is not surprising given that shampoo and conditioner are typically used for this purpose. The fact that "salon" is the most frequently mentioned place to use the product suggests that it may be marketed towards professional hair stylists as well as individuals. Overall, it seems that the customer profile for this product is likely to be parents with young daughters who are looking for a high-quality shampoo and conditioner that can be used at home or in a salon setting. To appeal to this demographic, the product could be marketed as a gentle, nourishing formula that is safe for children's hair, while also emphasizing its effectiveness in professional settings. Additionally, the product could be packaged in a way that appeals to children, with bright colors and fun designs that make it more appealing to use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, shampoo, bottle, conditioner. The most mentioned elements about product are do absolutely nothing for my dandruff(2.31%), smell like the cheap shampoo(2.19%).
The top 5 positive reviews are smell, shampoo, product, scent, conditioner. The most mentioned elements about smell are good(16.41%), amazing(0.70%).
do absolutely nothing for my dandruff2.31%
smell like the cheap shampoo2.19%
make my hair fall out more easily1.46%
dry to the hair1.09%
do nothing for my hair0.73%
no bad0.51%
pleasantly scent0.51%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of the Shampoo & Conditioner category are related to the product itself, including issues with smell, bottle design, and the effectiveness of the shampoo and conditioner. On the other hand, the top pro aspect mentioned is the smell of the product. Overall, it seems that customers are most concerned with the quality and effectiveness of the product, as well as its scent. Therefore, product development should focus on improving the formula and ensuring that it is effective for a wide range of hair types. Additionally, attention should be paid to the scent of the product, as this is a key factor in customer satisfaction. In terms of product selection, it may be helpful to offer a variety of scents and formulas to appeal to a wider range of customers. Additionally, clear and informative labeling can help customers make informed decisions about which product is best for their hair type and needs. In conclusion, while the Shampoo & Conditioner category has some areas for improvement, there is also potential for growth and customer satisfaction through product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color safe2

Based on the data provided, it seems that customers are primarily motivated to buy shampoo and conditioner products based on recommendations from friends. This is followed closely by product descriptions, which are mentioned by over a third of customers. Advertising attraction is mentioned by a smaller percentage of customers, indicating that it may be less effective in motivating purchases in this category. The fact that product descriptions are the top feature mentioned by customers suggests that they are paying close attention to the details of the products they are considering. This could be because they are looking for specific ingredients or features that will meet their hair care needs. It could also be because they are comparing multiple products and want to make an informed decision. To optimize Amazon listings for shampoo and conditioner products, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. This could include information about the ingredients, the scent, the texture, and any special properties that make the product stand out. Sellers should also consider including customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Finally, sellers should make sure that their listings are easy to navigate and visually appealing, with high-quality images that showcase the product in use.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle26
big bottle
bottle big
big size bottle
large bottle size
large sized bottle
smell good16
smell good
good result15
good result
great result
dandruff shampoo13
control dandruff
dandruff disappear
dandruff perform well
dandruff shampoo
dandruff stay away
is not expensive11
is not expensive
is not pricey
is not pricy
not expensive
unscented version
completely unscented
unscented or more mild

Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to shampoo and conditioner is the effectiveness of the product. Customers want a product that works well and delivers good results for their hair. This is reflected in the high number of mentions of the word "work" in their expectations. Another important factor for customers is the size of the bottle. Customers seem to prefer larger bottles, which may be because they want to get more value for their money or because they don't want to have to buy shampoo and conditioner as frequently. This is reflected in the high number of mentions of "big bottle" in their expectations. Finally, customers also expect the product to be good overall. This could mean that they want a product that is high quality, has good ingredients, or is environmentally friendly. This is reflected in the mentions of "good" in their expectations. Based on these expectations, sellers should prioritize product development that focuses on delivering effective results for customers. This could mean developing products that are specifically designed for different hair types or that address specific hair concerns, such as dryness or damage. Sellers should also consider offering larger bottle sizes to meet customer expectations in this area. This could be a key selling point for customers who are looking for value and convenience. Finally, sellers should focus on marketing promotion factors that emphasize the effectiveness and quality of their products. This could include highlighting key ingredients or showcasing before-and-after photos of customers who have used the product. By focusing on these factors, sellers can meet customer expectations and differentiate their products in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Henry Capra
Don’t buyFeb. 2021
Expensive for nothing
Wrong productJul. 2019
Ordered the conditioner but received shampoo
Es muy elevado el precio por muy poco producto y no es que se noten los resultados.
Debbie Meyers
Felt a difference right away.
Mary Ward
Great product!Sept. 2019
It smells great! My hair is very soft after use.
Sherry J
I wish so much that this product were cheaper but honestly it is simply amazing. I love it and every time I use it my hair dries silky soft. Rinse with cold water, it makes a difference!
Does provide softer feel after use but colored hair would probably still need a detangler or light leave in conditioner to create softer ends
Kathy A.
Almost completely fragrance free and makes my hair feel so soft and conditioned. I know most people think #3 is the one that is most worth the money, but I think #5 is it.
It is excellentSept. 2019
Holly Lewis
FabulousAug. 2022
Above fabulous

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