Shampoos product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/15
Top 1
Top 2
Average Ratings
4.7
Total Reviews
25,108
This insight is based on the data from the best seller products. The top 5 of them are:
Olaplex No. 4 Bond Maintenance Shampoo
B0BHZQXQ14
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
B00AINMFAC

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the shampoo product in question has a high level of customer satisfaction. With an average rating of 4.68 out of 5 and over 25,000 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to note that while high ratings and positive reviews are certainly a good sign, it is also important to consider other factors such as the ingredients, price, and overall effectiveness of the product. Additionally, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about the product and any potential drawbacks or issues they have encountered. Overall, it seems that this shampoo product is a popular and well-liked choice among customers in its category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of this shampoo product are the husband, daughter, and kid. The husband has the highest number of mentions (349), closely followed by the daughter (310) and the kid (233). This suggests that the product is popular among different family members, indicating its versatility and appeal to a wide range of users. When it comes to the top three places to use the product, the salon takes the lead with 180 mentions, followed by the shower (79 mentions) and the house (37 mentions). This indicates that the product is commonly used in professional settings like salons, as well as in personal spaces such as the shower and home. It implies that the product is suitable for both professional and personal use, catering to various needs and preferences. In terms of usage, the data reveals that the primary usage of the product is in the shower, with 411 mentions. This suggests that the product is specifically designed for use during shower routines, emphasizing its effectiveness in cleansing and nourishing the hair. Additionally, 115 mentions indicate that the product is commonly used for shampooing purposes, further highlighting its role in maintaining healthy hair. Based on this analysis, we can draw some conclusions about the customer profile. The data suggests that the target audience for this shampoo product is likely to be a family-oriented individual, as it is frequently used by family members such as the husband, daughter, and kid. The product's popularity in salons indicates that it may also appeal to individuals who prioritize professional hair care. Furthermore, the emphasis on shower usage and shampooing suggests that the product is suitable for those who prioritize cleanliness and hair health. To further cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's family-friendly features, its effectiveness in professional settings, and its ability to provide a refreshing and nourishing shower experience. Additionally, promoting the product's benefits for maintaining healthy hair and scalp could attract customers who prioritize hair care and cleanliness.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, shampoo, conditioner, bottle. The most mentioned elements about product are smell like the cheap shampoo(2.49%), do absolutely nothing for my dandruff(2.31%).
The top 5 positive reviews are shampoo, smell, product, scent, conditioner. The most mentioned elements about shampoo are give my hair body and shine(2.91%), help with itchy scalp(2.05%).
Cons
product20.90%
smell like the cheap shampoo2.49%
do absolutely nothing for my dandruff2.31%
dry to the hair1.34%
make my hair fall out more easily1.15%
irritate my scalp0.85%
smell14.16%
shampoo12.94%
conditioner6.80%
bottle6.32%
Pros
shampoo22.35%
give my hair body and shine2.91%
help with itchy scalp2.05%
keep my hair super soft1.59%
smell amaze1.22%
lather easily0.86%
smell19.84%
product13.92%
scent6.91%
conditioner5.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of shampoos is the product itself, accounting for 20.90% of the cons mentioned. Other cons mentioned include smell, shampoo, conditioner, and bottle. On the other hand, the top pro aspect mentioned most frequently is shampoo, accounting for 22.35% of the pros mentioned. From this data, we can conclude that the product itself is a major concern for consumers, possibly indicating issues with its effectiveness, ingredients, or overall quality. Smell, shampoo, conditioner, and bottle are also mentioned as cons, suggesting that consumers may have complaints about the fragrance, the performance of the shampoo, the accompanying conditioner, and the packaging. To improve product development and selection, it would be beneficial to address these cons. Firstly, it is important to ensure that the shampoo product is of high quality, delivering the promised results and meeting customer expectations. Additionally, addressing concerns related to smell, fragrance, and conditioner performance can enhance the overall experience for consumers. Lastly, considering feedback about the bottle or packaging can help in designing a more user-friendly and appealing product. By addressing these cons and focusing on improving the product's effectiveness, scent, conditioner performance, and packaging, the overall satisfaction of customers can be increased. This, in turn, can lead to a more positive sentiment towards the shampoo category and potentially attract more customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others202
smell4
fragrance3
natural ingredient3
olaplex3

Based on the data provided, it seems that customers primarily buy this shampoo product due to recommendations from friends, followed closely by the product description itself. This indicates that word-of-mouth marketing plays a significant role in influencing purchasing decisions in this category. The fact that the product description is the top feature mentioned suggests that customers rely heavily on the information provided to make informed choices. A well-written and detailed product description can effectively communicate the benefits, ingredients, and unique selling points of the shampoo, helping customers understand why it is worth purchasing. Based on this data, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the key features, benefits, and any unique selling points. Use persuasive language to engage potential buyers and address their pain points. 2. Include customer testimonials: Since recommendations from friends are a significant motivator, consider including customer testimonials in the product description. Positive reviews and testimonials can build trust and credibility, encouraging potential buyers to make a purchase. 3. Use high-quality images: Visuals play a crucial role in attracting customers. Include high-resolution images that showcase the product from different angles, highlighting its packaging, texture, and any additional features. 4. Leverage social proof: Highlight the number of satisfied customers, positive ratings, and reviews to demonstrate the popularity and reliability of the product. This can further reinforce the trustworthiness of the shampoo. 5. Optimize keywords: Conduct thorough keyword research to identify relevant search terms that potential customers might use. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. Remember, these suggestions are based on the provided data, and it's always important to continuously monitor and analyze customer feedback and behavior to refine your optimization strategies.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work29
work
big bottle22
big bottle
bottle big
large bottle
big size bottle
large bottle size
good15
good
smell good15
smell good
dandruff shampoo14
control dandruff
dandruff disappear
dandruff perform well
dandruff shampoo
dandruff stay away
good result13
good result
2 year ago10
year ago
5 year ago
way year ago
help9
help
is not expensive9
is not expensive
is not pricey
is not pricy
not expensive
last long9
last long
last longer
last awhile
last twice long

Based on the customer expectations mentioned, it seems that customers are primarily looking for a shampoo that works effectively, comes in a larger bottle, and is of good quality. To meet these expectations, sellers should prioritize product development that focuses on creating shampoos that are not only effective but also come in larger sizes. This could involve developing formulas that are more concentrated, allowing for larger bottles without sacrificing effectiveness. Additionally, sellers should focus on creating high-quality shampoos that meet customer expectations for performance and overall experience. In terms of marketing promotion factors, sellers should emphasize the effectiveness and quality of their shampoos, as well as the larger bottle size. This could involve highlighting the benefits of using a larger bottle, such as longer-lasting use and less frequent purchases. Additionally, sellers could consider offering promotions or discounts for customers who purchase larger bottles, further incentivizing them to choose their product over competitors. Overall, by prioritizing product development that meets customer expectations for effectiveness, bottle size, and quality, and emphasizing these factors in their marketing promotions, sellers can better meet the needs of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Susie Q.
Purchased
After using this product, along with the shampoo, my scalp irritation ceased to exist.
KellylynnHill
Purchased
Good shampooDec. 2019
Zero scent. Does the job without all the gross chemicals
WenDawn
Purchased
I could be using too much, I did cut back. I only use on ends and immediately rinse out. It's good clean, no junk in your product 😉
DOROTHY
Purchased
Five StarsJun. 2018
I use all the time.
First conditioner found which doesn't irritate scalp and which doesn't have a scent--so doesn't annoy sinuses, nose or eyes. Fabulous. And I can say the same for the matching shampoo. Have been using Neutrogena's unscented facial cleanser as shampoo for decades, without using any conditioner, so my hair is very dry. Looking forward to nicer hair as I get to trim off the old hair little by little.
Great product for my toddler with ezema. She cant use anything with fragrance or coloring and this works great if you buy both the shampoo and conditioner it leaves her hair very soft
RJR
Purchased
Works!Feb. 2011
I have had problems with dry, itchy, flaky scalp for years. I recently went to an allergist who recommended this product. It is pricey, but I don't spend all day scratching my head now! After trying multiple brands of dandruff shampoos, conditioners, and other products for dry scalp this is the first one that I've found that works.
carl george
Purchased
not much orderSept. 2022
works but do not leave in rub in rinse out
I have fine curly hair and a recently diagnosed fragrance allergy. My dermatologist recommended I switch to a completely fragrance-free health and beauty regime. Any other fragrance-free or all natural shampoo and conditioner left my curls flat and stringy looking. This is the first conditioner I've found that makes my hair look the way I want, without giving me an allergic reaction. Highly recommend, especially for fine haired curlies.
ck
Purchased
good productDec. 2013
This has reduced the itching that fragrance products cause to sensitive scalp. Many with dandruff just have sensitive skin. This product will reduce that while conditioning your hair.

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