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Shaving Creams, Lotions & Gels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the shaving creams, lotions, and gels in this category have a relatively high level of customer satisfaction. With an average rating of 4.42 out of 5 and a total of 18,049 reviews, it suggests that customers are generally pleased with the products they have purchased. However, it's important to note that there may be some variation in the quality and effectiveness of different products within this category. It's always a good idea to read through reviews carefully and do some research before making a purchase to ensure that you're getting a product that will meet your specific needs. If you're in the market for a shaving cream, lotion, or gel, my advice would be to look for products with high ratings and positive reviews from a significant number of customers. Additionally, consider factors such as your skin type and any specific concerns you may have (such as sensitivity or dryness) when selecting a product. With a little bit of research and careful consideration, you should be able to find a product that works well for you and helps you achieve a smooth, comfortable shave.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is daily, the most common location is house, the most common behavior is shave . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the shaving cream, lotions, and gels in question are the husband (522 mentions), friend (150 mentions), and wife (134 mentions). This suggests that the product is popular among individuals who are likely to engage in personal grooming and shaving routines. When it comes to the places where this product is commonly used, the top three locations mentioned are the house (164 mentions), bathroom (106 mentions), and leg (71 mentions). This indicates that the product is primarily used in the comfort of one's own home, specifically in the bathroom, and predominantly for shaving the legs. Furthermore, the top two usages of the product are shaving (995 mentions) and showering (234 mentions). This implies that customers primarily use the product for shaving purposes, with a significant number also incorporating it into their shower routines. Based on this analysis, we can draw some conclusions about the potential customer profile. The data suggests that the target audience for this shaving cream, lotions, and gels category is likely to be individuals who prioritize personal grooming and shaving. They are most likely to be adults who value convenience and prefer to use such products in the comfort of their own homes, particularly in the bathroom. The emphasis on leg shaving indicates that the product may be more popular among women, although it is still used by men as well. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the convenience, effectiveness, and comfort of using the product at home. Emphasizing its compatibility with bathroom routines and its ability to provide a smooth and comfortable shaving experience could be key selling points. Additionally, considering the popularity of leg shaving, creating targeted campaigns or product variations specifically designed for this purpose could further attract and engage potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, blade, cream, razor. The most mentioned elements about product are smell so bad(2.19%), do not work(0.68%).
The top 5 positive reviews are product, shave, smell, razor, shave cream. The most mentioned elements about product are moisturizes(1.47%), lather really well(1.31%).
smell so bad2.19%
do not work0.68%
destroyed my skin0.38%
lather really well1.31%
easy to use0.73%
good quality0.69%
do not irritate my skin at all0.37%
shave cream4.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Shaving Creams, Lotions & Gels category is the product itself, which could suggest that there are issues with the quality or effectiveness of the products. Additionally, the top 5 cons mentioned include smell, blade, cream, razor, and shave, which could indicate that users are experiencing discomfort or dissatisfaction with the overall shaving experience. On the positive side, the top pro aspect mentioned most frequently is also the product itself, which suggests that there are some products in this category that users find effective and enjoyable to use. To improve product development and selection in this category, it may be helpful to focus on addressing the common cons mentioned by users, such as improving the quality and effectiveness of the products, addressing issues with smell and discomfort during shaving, and ensuring that the products work well with razors and other shaving tools. Additionally, it may be helpful to conduct further research to better understand the needs and preferences of users in this category, in order to develop products that are more tailored to their specific needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
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Based on the data provided, it seems that customers are primarily motivated to buy shaving creams, lotions, and gels based on the product description. This suggests that customers are looking for specific information about the product, such as its ingredients, benefits, and usage instructions. Other factors that influence customer purchasing decisions include advertising attraction and recommendations from friends. This suggests that customers may be swayed by eye-catching ads or positive reviews from people they trust. To optimize Amazon listings for shaving creams, lotions, and gels, it's important to focus on creating detailed and informative product descriptions. This could include highlighting key ingredients, explaining the benefits of the product, and providing clear instructions for use. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, investing in targeted advertising campaigns could help attract more customers to the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long11
last long
last awhile
know sooner8
4 last7
good lather7
good smell good lather
lather up
small travel size7
travel size
travel-sized version
smell good7
smell good
scent good
2 year ago6
year ago
cleaner shave6
shave oil
cleaner shave last
messy shave less
shave technology

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the longevity of the product, followed by the need to know about the product's effectiveness sooner rather than later. Additionally, customers seem to be interested in products that are designed to last for a longer period of time, with a focus on the last four uses. For sellers in the Shaving Creams, Lotions & Gels category, it is important to prioritize product development efforts that focus on creating long-lasting products that provide visible results quickly. This could involve developing products that are formulated to last longer on the skin, or that provide immediate benefits such as improved skin texture or reduced irritation. In terms of marketing promotion factors, sellers should focus on highlighting the longevity and effectiveness of their products, as well as their ability to provide visible results quickly. This could involve using customer testimonials or before-and-after photos to demonstrate the effectiveness of the product, or highlighting the product's unique features and benefits in advertising and promotional materials. Overall, by prioritizing product development efforts that focus on meeting customer expectations for longevity and effectiveness, and by highlighting these features in marketing and promotional materials, sellers in the Shaving Creams, Lotions & Gels category can better meet the needs of their customers and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Christina H
Great for hair removal, quick and easy. Does have a horrible smell.
Diana Madison
DO NOT BUYFeb. 2022
DO NOT BUY!!! Received 3 tubes and all 3 tubes did not have a seal on them and was opened! The tops were off and the product had leaked out of the tubes and was a complete mess. They can not be returned!!! Stay away……. Will purchase elsewhere….
I used this product on my legs and left it on for the max amount of time. All it did for me was smell absolutely terrible and remove only some hair not all. Maybe it works for others but it didn’t do anything for me.
Love it!May 2020
Used this on my legs! Works wonders! I left it on for 7 minutes because I needed to... that is max amount of time to leave it on.
Waste Of Money. This cream left red patches on my face and neck and also burned my skin; thanks alot for giving me a red face and neck, I really looked nice while I was at a wedding reception. I should have stuck with the stinky Nair cream, even though it smelled - - - - - - - - it worked.
It works!Aug. 2020
So this product really does work. I tried this on my upper lip and it got rid of most of the hair. It didn't completely remove the smaller hairs but that's ok you can barely see those. I followed the instructions and my skin is a little sensitive so it did burn during and afterwards. But I put some petroleum jelly afterwards and it went away. Would recommend this, but if you have sensitive skin go with their extra sensitive cream they have, it may work better.
Gets the job done but is not as good as the powder form! Did give me razor bumps which is weird.
It is not as good as the shaving powder. It definitely smells better and is not as messy but it doesn't take all of the hair off.

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