In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the shaving creams, lotions, and gels in this category have a relatively high level of customer satisfaction. With an average rating of 4.42 out of 5 and a total of 18,049 reviews, it suggests that customers are generally pleased with the products they have purchased. However, it's important to note that there may be some variation in the quality and effectiveness of different products within this category. It's always a good idea to read through reviews carefully and do some research before making a purchase to ensure that you're getting a product that will meet your specific needs. If you're in the market for a shaving cream, lotion, or gel, my advice would be to look for products with high ratings and positive reviews from a significant number of customers. Additionally, consider factors such as your skin type and any specific concerns you may have (such as sensitivity or dryness) when selecting a product. With a little bit of research and careful consideration, you should be able to find a product that works well for you and helps you achieve a smooth, comfortable shave.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the shaving cream, lotions, and gels in question are the husband (522 mentions), friend (150 mentions), and wife (134 mentions). This suggests that the product is popular among individuals who are likely to engage in personal grooming and shaving routines. When it comes to the places where this product is commonly used, the top three locations mentioned are the house (164 mentions), bathroom (106 mentions), and leg (71 mentions). This indicates that the product is primarily used in the comfort of one's own home, specifically in the bathroom, and predominantly for shaving the legs. Furthermore, the top two usages of the product are shaving (995 mentions) and showering (234 mentions). This implies that customers primarily use the product for shaving purposes, with a significant number also incorporating it into their shower routines. Based on this analysis, we can draw some conclusions about the potential customer profile. The data suggests that the target audience for this shaving cream, lotions, and gels category is likely to be individuals who prioritize personal grooming and shaving. They are most likely to be adults who value convenience and prefer to use such products in the comfort of their own homes, particularly in the bathroom. The emphasis on leg shaving indicates that the product may be more popular among women, although it is still used by men as well. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the convenience, effectiveness, and comfort of using the product at home. Emphasizing its compatibility with bathroom routines and its ability to provide a smooth and comfortable shaving experience could be key selling points. Additionally, considering the popularity of leg shaving, creating targeted campaigns or product variations specifically designed for this purpose could further attract and engage potential customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 17.84% |
| smell so bad | 2.19% |
| do not work | 0.68% |
| sloppy | 0.68% |
| burn | 0.38% |
| destroyed my skin | 0.38% |
| smell | 17.31% |
| blade | 5.97% |
| cream | 4.76% |
| razor | 3.63% |
Pros | |
|---|---|
| product | 14.52% |
| moisturizes | 1.47% |
| lather really well | 1.31% |
| easy to use | 0.73% |
| good quality | 0.69% |
| do not irritate my skin at all | 0.37% |
| shave | 9.62% |
| smell | 9.09% |
| razor | 7.06% |
| shave cream | 4.36% |
Based on the data provided, it seems that the top con aspect mentioned most frequently in the Shaving Creams, Lotions & Gels category is the product itself, which could suggest that there are issues with the quality or effectiveness of the products. Additionally, the top 5 cons mentioned include smell, blade, cream, razor, and shave, which could indicate that users are experiencing discomfort or dissatisfaction with the overall shaving experience. On the positive side, the top pro aspect mentioned most frequently is also the product itself, which suggests that there are some products in this category that users find effective and enjoyable to use. To improve product development and selection in this category, it may be helpful to focus on addressing the common cons mentioned by users, such as improving the quality and effectiveness of the products, addressing issues with smell and discomfort during shaving, and ensuring that the products work well with razors and other shaving tools. Additionally, it may be helpful to conduct further research to better understand the needs and preferences of users in this category, in order to develop products that are more tailored to their specific needs and preferences.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 129 |
| tik tok | 5 |
| smell | 3 |
| tiktok | 3 |
| fragrance | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy shaving creams, lotions, and gels based on the product description. This suggests that customers are looking for specific information about the product, such as its ingredients, benefits, and usage instructions. Other factors that influence customer purchasing decisions include advertising attraction and recommendations from friends. This suggests that customers may be swayed by eye-catching ads or positive reviews from people they trust. To optimize Amazon listings for shaving creams, lotions, and gels, it's important to focus on creating detailed and informative product descriptions. This could include highlighting key ingredients, explaining the benefits of the product, and providing clear instructions for use. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, investing in targeted advertising campaigns could help attract more customers to the product.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 11 | last long last awhile |
| know sooner | 8 | sooner |
| 4 last | 7 | last |
| good lather | 7 | lather good smell good lather lather up |
| small travel size | 7 | travel size travel-sized version |
| smell good | 7 | smell good scent good |
| 2 year ago | 6 | year ago |
| cleaner shave | 6 | shave oil cleaner shave last messy shave less shave shave technology |
| good | 6 | good |
| help | 6 | help |
Based on the customer expectations mentioned, it seems that customers are primarily concerned with the longevity of the product, followed by the need to know about the product's effectiveness sooner rather than later. Additionally, customers seem to be interested in products that are designed to last for a longer period of time, with a focus on the last four uses. For sellers in the Shaving Creams, Lotions & Gels category, it is important to prioritize product development efforts that focus on creating long-lasting products that provide visible results quickly. This could involve developing products that are formulated to last longer on the skin, or that provide immediate benefits such as improved skin texture or reduced irritation. In terms of marketing promotion factors, sellers should focus on highlighting the longevity and effectiveness of their products, as well as their ability to provide visible results quickly. This could involve using customer testimonials or before-and-after photos to demonstrate the effectiveness of the product, or highlighting the product's unique features and benefits in advertising and promotional materials. Overall, by prioritizing product development efforts that focus on meeting customer expectations for longevity and effectiveness, and by highlighting these features in marketing and promotional materials, sellers in the Shaving Creams, Lotions & Gels category can better meet the needs of their customers and drive sales.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
