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Shawls product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pack of 3 Pashmina Shawls and Wraps for Wedding, Pashmina Shawls and Wraps for Evening Dresses, Shawl Wraps Scarves for Women & Men Wedding Favors for Guests in Bulk (Burnt Orange, With Box)
Evening Shawl Wedding Wrap Scarf Women's Poncho Stole Off The Shoulder Top (Grey)
Evening Wraps and Shawls Wedding Scarf Chiffon Women's Poncho Stole Off The Shoulder Top (Mint Green)
Cream Paisley Bat Mitzvah Tallit, 20 inches by 72 inches, Women's Tallit, Girls Tallit from Israel
Plus Size Green Wrap Black Evening Shawl Off The Shoulder Top Stole By ZiiCi

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Shawls on Amazon is 4.12 out of 5. This indicates that customers generally have a positive perception of these products. Additionally, with a total of 41 reviews, it suggests that there is a decent amount of customer feedback available. The average rating of 4.12 is a good sign of customer satisfaction, as it is above the midpoint of 3. This implies that the majority of customers are happy with their Shawl purchases. However, it's important to note that without more specific information about the distribution of ratings, it's difficult to determine the exact level of satisfaction. Based on this data, my advice would be to continue focusing on maintaining the quality and customer satisfaction of Shawls. Encourage customers to leave reviews and provide feedback to further improve the product. Additionally, it would be beneficial to analyze the reviews in more detail to identify any common issues or areas for improvement. This can help in addressing customer concerns and enhancing the overall customer experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in purchasing shawls are primarily using them for special occasions such as weddings. Additionally, it appears that the product is being recommended by close family members such as friends, husbands, and mothers-in-law. However, the data is limited as two of the categories are undefined, so it is difficult to draw any concrete conclusions about the top places to use the product. From this information, it can be inferred that the customer profile for this product is likely to be women who are looking for a special accessory to wear to a wedding or other formal event. They may also be influenced by the recommendations of their close family members. To better target this customer profile, it may be helpful to focus marketing efforts on wedding-related events and to highlight the versatility of shawls for both formal and casual occasions. Additionally, partnering with wedding planners or bridal boutiques could be a good way to reach potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 3 negative reviews are material, large, pull ( draw ) string. The most mentioned elements about material are cheap(25.00%), do not flow like organza(25.00%).
The top 5 positive reviews are shawl, wrap, cover material, color in the size, wedding shawl. The most mentioned elements about shawl are look good(22.22%).
do not flow like organza25.00%
start to become linty …caught on everything …other25.00%
pull ( draw ) string25.00%
look good22.22%
cover material11.11%
color in the size11.11%
wedding shawl11.11%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of shawls has mixed sentiment. The top pro aspect mentioned is the shawl itself, which suggests that customers appreciate the overall concept of a shawl. However, the top con aspect mentioned is the material, which indicates that customers are not satisfied with the quality of the materials used in some shawls. Other cons mentioned include the size, color, and purpose of the shawl, which suggests that customers may have specific expectations for how a shawl should look and function. Additionally, some customers mentioned issues with the drawstring or wrap aspect of the shawl, which could be a potential area for improvement in product development. To address these concerns, product developers could focus on improving the quality of materials used in shawls, as well as ensuring that the size, color, and purpose of the shawl meet customer expectations. Additionally, they could explore ways to improve the drawstring or wrap aspect of the shawl to make it more user-friendly. Overall, while the category of shawls has some areas for improvement, there is still potential for growth and development in this market. By addressing customer concerns and improving product quality, developers can create shawls that meet the needs and expectations of a wider range of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy shawls for various reasons. To conclude the buyer motivation for this category, it is important to consider the versatility, style, and functionality that shawls offer. Shawls are a popular accessory because they can be worn in multiple ways, such as draping over the shoulders, wrapping around the neck, or even used as a headscarf. This versatility allows customers to adapt their style and create different looks with a single product. Additionally, shawls come in various designs, patterns, and colors, making them a fashionable choice for many individuals. One of the top features that influence customers' purchasing decisions is the product description. A well-written and informative product description can provide customers with essential details about the shawl, such as its material, dimensions, care instructions, and any unique features. A comprehensive product description helps customers make an informed decision and ensures they have a clear understanding of what they are purchasing. Based on the given data, here are some suggestions for Amazon listing optimization: 1. Highlight the versatility: Emphasize the different ways the shawl can be worn and showcase images or videos demonstrating its versatility. This will help customers visualize how they can incorporate the shawl into their wardrobe. 2. Showcase the style: Use high-quality images that showcase the shawl's design, patterns, and colors. Consider including lifestyle images that show the shawl being worn in different settings to appeal to a wider audience. 3. Craft a compelling product description: Ensure the product description is detailed, accurate, and engaging. Include information about the material, dimensions, care instructions, and any unique features that set the shawl apart from others in the market. 4. Leverage customer reviews: Encourage customers to leave reviews and ratings for the shawl. Positive reviews can build trust and credibility, while addressing any negative feedback can help improve the product's reputation. 5. Optimize keywords: Research and include relevant keywords in the product title, bullet points, and description to improve search visibility and attract potential customers. By implementing these suggestions, you can optimize your Amazon listing for shawls and increase the chances of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not draw string1
do not draw string

Based on the customer expectations mentioned, it seems that customers who are interested in purchasing shawls do not want them to have strings. Additionally, there are some undefined expectations that are not clear from the given information. To analyze these expectations further, it may be helpful to conduct market research to better understand what customers are looking for in shawls. This could involve surveys, focus groups, or analyzing customer reviews of existing shawls on the market. Based on this research, sellers could prioritize product development to create shawls that meet customer expectations. For example, they could focus on creating shawls without strings, or they could explore other features that customers may be interested in, such as different materials, colors, or patterns. In terms of marketing promotion factors, sellers could highlight the features of their shawls that meet customer expectations in their advertising and product descriptions. They could also consider partnering with influencers or bloggers who specialize in fashion or accessories to help promote their products to a wider audience. Overall, by understanding and meeting customer expectations, sellers can create shawls that are more likely to be successful in the market and appeal to a wider range of customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I now own this shawl in Burgundy, Champagne and Rose. It's very elegant and I received compliments on the Burgundy one I wore over a rose gold sequin gown to a different wedding, so I ordered this Champagne shawl to compliment the black gown. Again, several compliments were given. It's an amazing addition to your wardrobe. I contacted the seller to see if it could be shipped ASAP and it was. 5 stars as well for a quick response and receiving it earlier than scheduled. I would highly recommend this seller and garment.
Yvonne Santos
WrapJul. 2022
The material started to become linty…caught on everything…other that it was a nice cape.
Used this for color coded evening party. My friends and my husband loved it. A friend asked about the price and said it was worth it and really nice on me.
Miss Isabel
This wedding shawl is beautiful and well made. I ordered the blue, lovely, icey blue.
Its beautiful
I purchased this as a gift to myself. When you look at pictures, it is hard to imagine the detail and the feel of the material. If you are looking for something feminine and light, you will not be disappointed choosing this tallis.
Pretty fabricApr. 2019
Nice and fun to wear
Kim Rojas
BeautifulMay 2022
Absolutely beautiful
I love love live this shawl very much. It is so soft and beautiful ❤❤❤❤❤
Beautiful, everyone loved it.

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