Shears product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/03/09
Top 1
Top 2
Average Ratings
4.6
Total Reviews
14,981
This insight is based on the data from the best seller products. The top 5 of them are:
Hair Cutting Scissors Thinning Shears Kit,6.5 inch Professional Haircut Scissors Beard Trimming Shaping Grooming with Comb and Case,Sliver Hairdressing Shears Set for Men Women Pets Barber Salon Home
B0B17386FX
Professional Hair Cutting Shears,6 Inch Barber hair Cutting Scissors Sharp Blades Hairdresser Haircut For Women/Men/kids 420c Stainless Steel Rainbow Color (A)
B07XP6HHCL

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Shears product in question has a high level of customer satisfaction. With an average rating of 4.58 out of 5 and a total of 14,981 reviews, it is clear that many customers have purchased and used this product with positive results. As for advice, it is important to continue to monitor customer feedback and address any concerns or issues that may arise. Additionally, it may be helpful to consider offering promotions or discounts to encourage even more customers to try the product and leave positive reviews. Overall, it seems that this Shears product is performing well on Amazon and has a satisfied customer base.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is cut hair . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the husband, wife, and daughter, with the husband being mentioned the most frequently (361 mentions), followed by the wife (202 mentions) and the daughter (193 mentions). This suggests that the product is commonly used within a family setting, indicating a potential market for household use. When it comes to the places where the product is used, the top three locations mentioned are the salon (65 mentions), bathroom (20 mentions), and house (21 mentions). This implies that the product is not limited to professional use in salons but is also utilized in personal grooming routines at home. This versatility in usage locations suggests that the product appeals to both professionals and individuals seeking personal grooming solutions. Regarding the usage of the product, the most frequently mentioned activity is cutting hair (427 mentions), followed by general cutting (162 mentions). This indicates that the primary purpose of the product is for hair cutting, but it also has potential for other cutting tasks. This versatility in usage further expands the potential customer base beyond just hair professionals. Based on this analysis, the customer profile for this product could be individuals who value convenience and versatility in their grooming routines. This includes both professionals in the salon industry and individuals who prefer to maintain their hair at home. The product's appeal lies in its ability to cater to various cutting needs, making it suitable for a wide range of customers. To further target this customer profile, it would be beneficial to emphasize the product's durability, precision, and ease of use. Additionally, marketing efforts could focus on highlighting the product's versatility in different settings, such as professional salons and personal grooming routines at home. By understanding the customer profile and tailoring marketing strategies accordingly, the product can effectively reach its target audience and maximize its potential in the market.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are scissors, blade, finger hole, pair of scissors, cape. The most mentioned elements about scissors are not even sharp(3.51%), not usable(2.78%).
The top 5 positive reviews are scissors, shear, cut, quality, blade. The most mentioned elements about scissors are sharp(15.46%), well-made(5.71%).
Cons
scissors30.34%
not even sharp3.51%
not usable2.78%
sharp edge2.78%
do not cut hair1.90%
difficult to use1.83%
blade9.72%
finger hole6.29%
pair of scissors4.53%
cape3.29%
Pros
scissors33.16%
sharp15.46%
well-made5.71%
good5.22%
good quality1.14%
easy to hold1.06%
shear7.59%
cut6.89%
quality6.77%
blade4.73%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that scissors are both the most mentioned con and pro aspect within the category of Shears. Scissors are mentioned as a con in various contexts, such as being associated with vacuum-related issues like blades, finger holes, pairs of scissors, and capes. On the other hand, scissors are also mentioned as a pro aspect, indicating their positive attributes. Considering the cons, it appears that the main concerns revolve around the potential dangers associated with scissors, such as accidental cuts or injuries. The quality of the scissors and their blades are also mentioned as cons, suggesting that some users may have experienced issues with durability or sharpness. On the positive side, the fact that scissors are mentioned as a pro aspect indicates that they have desirable qualities that users appreciate. However, without further context, it is difficult to determine the specific reasons why scissors are seen as a pro aspect. Based on this analysis, it is clear that scissors play a significant role in the category of Shears. To improve product development and selection, it would be beneficial to address the cons mentioned, such as enhancing safety features to minimize the risk of accidents. Additionally, focusing on improving the quality and durability of the blades could help address concerns related to the longevity and sharpness of the scissors. Furthermore, it would be valuable to gather more specific feedback from users to understand why scissors are seen as a pro aspect. This information can guide product development efforts to further enhance the positive qualities of scissors and potentially introduce new features that users find valuable. Overall, by addressing the cons and capitalizing on the pros, product developers and selectors can create a more refined and desirable range of shears that meet the needs and expectations of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others64
rating5
price4
color3
design2

Based on the data provided, it seems that customers primarily buy shears based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the shears, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand what they are buying, reducing any confusion or uncertainty. 2. Features and benefits: A comprehensive product description highlights the unique features and benefits of the shears, showcasing why they are superior to other options in the market. 3. Trustworthiness: A detailed product description instills trust in customers, as it shows that the seller has taken the time to provide accurate and relevant information. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on product details: Ensure that the product description includes all the necessary information about the shears, such as materials used, dimensions, weight, and any additional features. 2. Use persuasive language: Craft the product description in a way that highlights the benefits and advantages of the shears, making it compelling for potential buyers. 3. Include customer reviews: Incorporate positive customer reviews in the product description to provide social proof and build trust among potential buyers. 4. Optimize keywords: Use relevant keywords in the product description to improve search visibility and attract customers who are specifically looking for shears. 5. Use high-quality images: Alongside the product description, include high-resolution images that showcase the shears from different angles, emphasizing their quality and design. By implementing these suggestions, you can optimize your Amazon listing to attract more customers and increase sales for your shears.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
blade sharp25
sharp
scissors sharp
last long19
last long
last half long
last longer
cut hair13
cut hair
cut own hair
cut hair decently
good cut own hair
mean to cut hair
Doesn't work for larger fingers, was hoping the holes were larger.10
finger hole big
finger hole large
decent scissors10
good scissors
finer scissors
good hair scissors
kitchen scissors
professional scissors
case9
case
case big
keep sharp8
stay sharp
last remain sharp
remain sharp
stay sharp long
4 last7
last
big7
big
large
know sooner6
sooner

Analysis of Customer Expectations for Shears: Based on the customer feedback, it is evident that there are three key expectations for shears: blade sharpness, longevity, and their ability to effectively cut hair. Blade sharpness was mentioned the most, indicating that customers prioritize sharp blades for precise and effortless hair cutting. Longevity was the second most mentioned expectation, suggesting that customers desire shears that can withstand regular use without losing their sharpness or breaking. Lastly, the ability to cut hair effectively was also mentioned, highlighting the importance of shears that provide clean and accurate cuts. Suggestions for Product Development Prioritization: 1. Blade Quality: Given the high importance placed on blade sharpness, sellers should prioritize developing shears with high-quality blades. Investing in materials and manufacturing processes that ensure long-lasting sharpness will greatly enhance customer satisfaction. 2. Durability: Customers value shears that last long, so product development efforts should focus on creating durable shears. This can involve using robust materials, reinforcing weak points, and conducting rigorous testing to ensure longevity. 3. Ergonomics: While not explicitly mentioned, considering the ergonomics of shears is crucial. Designing shears with comfortable handles and a balanced weight distribution will enhance usability and reduce strain on the user's hand during prolonged use. Suggestions for Marketing Promotion Factors: 1. Highlight Blade Sharpness: Emphasize the sharpness of the shears in marketing materials and product descriptions. Use phrases like "razor-sharp blades" or "precision cutting" to convey the superior cutting performance of the shears. 2. Stress Longevity: Promote the durability and long-lasting nature of the shears. Mention features such as high-quality materials, advanced manufacturing techniques, or any warranties or guarantees that demonstrate the seller's confidence in the product's longevity. 3. Showcase Hair Cutting Performance: Demonstrate the shears' ability to cut hair effectively through before-and-after images or videos. Highlight any unique features or technologies that contribute to clean and precise cuts. 4. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials, showcasing their positive experiences with the shears. This social proof can greatly influence potential buyers and build trust in the product. By prioritizing blade sharpness, longevity, and effective hair cutting, sellers can develop shears that align with customer expectations. Effective marketing strategies that emphasize these factors will help attract and retain customers, ultimately leading to increased sales and customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

mia
Purchased
i used these to thin my fringe. i was scared due to the stiffness but overall, it worked pretty good! it even comes with a comb and it had a little fabric rag, like the ones you clean your glasses with. it's good and did the job!!
I read the bad reviews and don't get it. My new thinning shears are perfect. Just used them last night on our three boys... not one complaint! 😊
Alex
Purchased
Did The JobDec. 2022
I’m not one for cutting hair but these definitely helped hide my mistakes. Highly recommend if you style wigs or cut your own hair!
These thinning shears are the best i’ve ever owned. They are easy to use and work great!
Wet & dirty when I first opened. I read other reviews before buying about being used, dirty, etc. How it only has water on the blade is weird. Was sealed when I opened. Returning these
P Flynn
Purchased
GreatFeb. 2021
This is the first time I have attempted to thin my hair myself at home and they worked beautifully.
Lysette Galle
Purchased
I have A LOT of volume in my hair. Now it feels super weightless. So worth the money.
Ruby
Purchased
So good gripJun. 2021
Easy to hold
Worked greatDec. 2021
Really helpful thinning out a wig for a Halloween costume.
michael hay
Purchased
Love emDec. 2020
Great

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