Sheers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Goody Mini Latex Hair Elastics - 75-Count, Assorted Neon Colors - Suitable for All Hair Types - Pain-Free Hair Accessories for Women Perfect for Long Lasting Braids, Ponytails and More
Silkies Women's Control Top Pantyhose with Run Resistant, Light Support Legs (2 Pair Pack)
Silkies Women's Ultra Sheer Control Top Pantyhose (2 Pair Pack) - Lightweight, Comfortable, Perfect Fit
HUE Women's Opaque Tights
Capezio Women's Ultra Soft Transition Tight

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Sheers product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 6513 reviews, it's clear that many customers have purchased and enjoyed this product. If you're considering purchasing this product, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, it's important to consider your own needs and preferences when making a purchase. Overall, it seems that this Sheers product is a popular and well-liked option on Amazon. If you're in the market for this type of product, it's definitely worth considering.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is church, the most common behavior is dance . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the daughter, wife, and kid, with the daughter being mentioned the most frequently (285 mentions). This suggests that the product is primarily used by female family members, indicating a potential target audience of women and girls. In terms of usage locations, the top three places where the product is used are the church and house (both with 16 mentions), followed by school (11 mentions). This implies that the product is versatile and suitable for various settings, including both formal and informal environments. When it comes to the usage of the product, the top two activities mentioned are dance (56 mentions) and ballet practice (27 mentions). This indicates that the product is popular among individuals involved in dance-related activities, suggesting a potential niche market within the dance community. Based on this analysis, the customer profile for this product could be described as women and girls who are actively engaged in dance or ballet, with a focus on family-oriented usage. To cater to this customer profile, it would be beneficial to emphasize the product's durability, comfort, and suitability for both formal and informal occasions. Additionally, marketing efforts could be directed towards dance studios, schools, and religious institutions to reach potential customers in these settings. Furthermore, considering the high number of mentions for the daughter, it might be worth exploring marketing strategies that target parents or guardians who are likely to purchase the product for their daughters. This could involve highlighting the product's quality, affordability, and its ability to enhance the dance experience. Overall, understanding the customer profile and tailoring marketing efforts to meet their specific needs and preferences will likely lead to increased customer engagement and satisfaction.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tights, band, quality, waistband, product. The most mentioned elements about tights are rip(1.03%), a little on the long side(0.59%).
The top 5 positive reviews are tights, color, fit, quality, material. The most mentioned elements about tights are good(4.18%), more durable(2.24%).
a little on the long side0.59%
bad quality0.44%
have little stretch0.44%
paper thin0.44%
more durable2.24%
good quality0.61%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of Sheers is tights, which is mentioned both as a pro and a con. This suggests that tights are a key feature of Sheers, but they may also be a source of frustration for some customers. In terms of the cons, the top five mentioned are tights, band, quality, waistband, and product. This suggests that customers may have issues with the fit and quality of the product, as well as the waistband and overall design. On the positive side, the top pro aspect mentioned is also tights, which suggests that customers appreciate this feature when it is done well. To improve product development and selection, it may be helpful to focus on addressing the cons mentioned by customers. This could involve improving the fit and quality of the product, as well as rethinking the design of the waistband and other features. Additionally, it may be helpful to conduct further research to better understand customer preferences and pain points in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy sheers based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and design. Price and brand reputation are also important factors, but they are less significant than the product description. One reason why product description is the top feature is that sheers are a type of decorative item that can vary widely in terms of style and quality. Customers want to know exactly what they are getting before making a purchase. A detailed product description can help them make an informed decision and feel confident about their purchase. To optimize an Amazon listing for sheers, it is important to focus on creating a detailed and informative product description. This should include information about the size, material, design, and any other relevant features. It may also be helpful to include high-quality images that show the product from different angles and in different lighting conditions. Additionally, it may be useful to highlight any unique features or benefits of the product, such as its durability or ease of care. By providing customers with all the information they need to make an informed decision, sellers can increase the likelihood of making a sale and building a positive reputation on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more color & style10
more color
last long8
last long
less sheer5
more sheer
more sheer-
size up5
size up
semi-sheer tights
thick tights
tights fit
tights less
good quality4
good quality
large size4
size large
big size
waistband tighter4
fix waistband
waistband more flexible
waistband not intense
wider waistband
dark color

Analysis of Customer Expectations for Sheers: Based on the customer feedback, it is clear that there are three key expectations for sheers: more color and style, long-lasting quality, and reduced sheerness. Let's delve into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. More Color & Style: Customers desire a wider range of colors and styles in sheers. This indicates a need for variety and personalization. To address this expectation, sellers should prioritize expanding their product lines to include a diverse selection of colors, patterns, and designs. Conducting market research to identify popular color trends and collaborating with designers can help create sheers that cater to different customer preferences. 2. Last Long: Durability is a significant concern for customers when it comes to sheers. To meet this expectation, sellers should focus on product development that emphasizes long-lasting quality. This could involve using high-quality materials, reinforcing seams, and ensuring proper construction techniques. Conducting rigorous testing and quality control measures will help guarantee that the sheers can withstand regular use and maintain their appearance over time. 3. Less Sheer: Customers have expressed a desire for sheers that are less sheer. This expectation suggests a need for improved opacity while maintaining the lightweight and airy nature of sheers. Sellers should prioritize developing sheers with higher thread counts or using innovative fabric technologies that offer enhanced coverage without compromising the sheer aesthetic. Conducting customer surveys or focus groups can provide valuable insights into specific preferences regarding opacity levels. Product Development Prioritization: Based on the customer expectations, sellers should prioritize product development efforts in the following order: 1. Enhancing durability and longevity. 2. Expanding color and style options. 3. Improving opacity while maintaining the sheer quality. Marketing Promotion Factors: To effectively promote sheers and meet customer expectations, sellers should consider the following factors: 1. Highlight the durability and long-lasting quality of the sheers in marketing materials and product descriptions. 2. Showcase the wide range of colors, patterns, and designs available to appeal to customers' desire for more variety. 3. Emphasize the improved opacity of the sheers, ensuring customers understand that they offer both style and coverage. 4. Utilize social media platforms and influencers to showcase the versatility and fashion-forward nature of sheers. 5. Offer personalized recommendations and styling tips to help customers make informed choices based on their preferences. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their customers and enhance their overall satisfaction with sheers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Not silky or sheer
I've worn Silkies hose in the past. Was happy when I found that Amazon had their brand in stock. Each pair I've ever had from Silkies were durable and long lasting. Not to mention the complements that I get about my legs.
Happy camper
ExcellentOct. 2019
Very nice love these, worn several times and still like new
These seem sturdy and durable. They run smaller than advertised and the color is much darker than what I'm used to seeing for a nude. I was unable to use them.
The "nude" is actually suntan color - if you're pale, don't buy them.
Ruth Moore
DurabilityApr. 2021
Heather K
I liked that the XL fit me perfectly. I wear a size 14/16. However, these were not true control top as the tops were made out of the same thing scratchy material as the legs. I wore them three times before a huge whole developed in the top. Will not be buying again.
mary hage
Great fit! Easy to put them on. Perfect fit. Beautiful!
NudeOct. 2022
The nude was way too dark
Put on got to venue they were fine but got runs wile walking

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