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Shells product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DEWBU Heated Jacket with 12V Battery Pack Winter Outdoor Soft Shell Electric Heating Coat

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Shells, has a relatively high customer satisfaction rating. With an average rating of 4.4 out of 5 and a total of 18,099 reviews, it suggests that a significant number of customers have purchased and used the product, and the majority of them have been satisfied with their purchase. As an AI language model, I don't have access to the specific details of the product, but based on the data, it would be safe to assume that the product is of good quality and meets the expectations of customers. However, it's important to note that customer satisfaction can be subjective, and individual experiences may vary. If you're considering purchasing this product, it would be wise to read through some of the reviews to get a better understanding of what customers liked and disliked about the product. Additionally, it's always a good idea to compare the product with similar items in the market to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is rainy day, the most common location is backpack, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are husbands, followed by sons and wives. This suggests that the product may be more popular among male users, particularly those who are likely to engage in outdoor activities such as travel and hiking. In terms of usage, the product is most commonly used for travel and hiking, which aligns with the top places to use the product, such as backpacks and cars. Additionally, the fact that rainy weather is mentioned as a top place to use the product suggests that it may be waterproof or water-resistant, which could be a key selling point for customers who frequently engage in outdoor activities. Based on this data, it seems that the ideal customer profile for this product would be male outdoor enthusiasts who are looking for a durable and waterproof shell to use while traveling or hiking. To appeal to this demographic, marketing efforts could focus on highlighting the product's durability and waterproof features, as well as its versatility for use in a variety of outdoor settings. Additionally, targeting ads towards husbands and sons specifically may be a more effective strategy than targeting wives, given the higher number of mentions from male users.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jacket, zipper, material, sleeve, battery. The most mentioned elements about jacket are slightly large(2.21%), run small(1.88%).
The top 5 positive reviews are jacket, fit, coat, material, color. The most mentioned elements about jacket are good quality(5.68%), fit good(5.24%).
slightly large2.21%
run small1.88%
badly construct0.51%
get hot easily0.04%
get super stain with just dirt0.04%
good quality5.68%
fit good5.24%
keep me warm2.60%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the jacket is the most frequently mentioned aspect in both the pros and cons categories, making it a significant factor to consider. The jacket is mentioned as a con in both the vacuum and tip, indicating that there may be issues with its design, material, or other aspects that customers find problematic. In terms of pros, the jacket is also mentioned as the top aspect, suggesting that it has positive qualities that customers appreciate. However, without further details, it is difficult to determine the specific reasons behind its popularity. Considering the cons mentioned for the vacuum and tip, it appears that customers have concerns about various aspects such as the zipper, material, sleeve, battery, fit, coat, and color. These issues should be addressed in product development to improve customer satisfaction. To enhance product selection, it would be beneficial to focus on improving the jacket's design, material quality, and fit. Additionally, addressing the concerns related to the zipper, sleeve, battery, coat, and color would help in creating a more desirable product. Overall, the sentiment analysis suggests that while the jacket is popular, there are several areas for improvement in the Shells category. By addressing the cons and capitalizing on the pros, product development can lead to a more successful and satisfying offering for customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy products in the Shells category due to the product description. This feature is mentioned in 67.23% of cases, indicating its significance in motivating buyers. The product description plays a crucial role in informing customers about the features, benefits, and uses of the shells, helping them make an informed purchasing decision. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, shells come in various shapes, sizes, and colors, making it essential for customers to have a detailed description to understand what they are purchasing. Additionally, customers may be interested in specific types of shells for decorative purposes, crafting, or collecting, and a comprehensive product description can provide the necessary information to meet their requirements. Based on this information, optimizing the Amazon listing for shells should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed information: Ensure that the product description includes all relevant details about the shells, such as size, color variations, origin, and any unique characteristics. This will help customers understand what they are buying and make an informed decision. 2. Highlight usage possibilities: Showcase the various ways customers can use the shells, such as for home decor, jewelry making, or as educational tools. This can help customers envision the shells' potential and increase their desire to purchase. 3. Use high-quality images: Include clear and visually appealing images of the shells from different angles. This will give customers a better understanding of the product's appearance and quality. 4. Incorporate customer reviews: Display positive reviews from satisfied customers who have purchased the shells. This can build trust and credibility, encouraging potential buyers to make a purchase. By optimizing the product description and incorporating these suggestions, sellers can effectively attract and engage customers, leading to increased sales in the Shells category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
pocket for72
pocket for
in pocket27
inside pocket
last long11
last long
exterior pocket9
interior pocket
internal pocket
discrete pocket
interior chest pocket
size size7
size big
size fit
long length6
hold up4
hold up
draw string2
string management on draw string
draw-string bottom

Analysis of Customer Expectations for Shells Category: Based on the customer feedback, it is evident that pockets are a crucial aspect of customer expectations for shells. The exterior pocket was mentioned nine times, indicating that customers highly value having a pocket on the outside of the shell. Additionally, the phrases "pocket for" and "in pocket" were mentioned 72 and 27 times respectively, emphasizing the importance of having pockets within the shell. Customers seem to prioritize functionality and convenience when it comes to pockets in shells. They expect pockets to be available both on the exterior and interior of the shell, allowing them to store and access their belongings easily. This suggests that sellers should focus on incorporating well-designed and accessible pockets in their shell products. Suggestions for Product Development Prioritization: 1. Enhance Exterior Pocket Design: Given the emphasis on exterior pockets, sellers should prioritize improving the design and functionality of these pockets. Consider adding features like secure closures, water-resistant materials, and easy accessibility to make them more appealing to customers. 2. Optimize Interior Pocket Layout: Customers also expect well-organized interior pockets. Sellers should focus on creating pockets of various sizes to accommodate different items, such as phones, wallets, keys, and other essentials. Additionally, incorporating dividers or compartments within the pockets can help customers stay organized. 3. Durable Pocket Construction: Customers value durability, especially when it comes to pockets. Reinforce the pocket construction with sturdy materials and strong stitching to ensure they can withstand regular use and carry heavier items without tearing or wearing out. Suggestions for Marketing Promotion Factors: 1. Highlight Pocket Features: In marketing materials, emphasize the presence and functionality of pockets in your shells. Showcase how the pockets can enhance convenience, organization, and accessibility for customers. Use visuals and descriptive language to demonstrate the benefits of having well-designed pockets. 2. Customer Testimonials: Incorporate customer testimonials that specifically mention the pockets in your shells. Positive feedback about the pockets can help build trust and credibility among potential buyers, showcasing the value and satisfaction that previous customers have experienced. 3. Comparison with Competitors: Highlight the superiority of your shell's pocket design compared to competitors. Showcase how your product offers more pockets, better organization, or unique features that set it apart. This can help customers understand the added value they would receive by choosing your product. By prioritizing the development of well-designed pockets and effectively promoting these features, sellers can meet customer expectations and differentiate their shell products in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sí protege del agua y es de muy buena calidad muy ligero también, lo único es que el gorro es un poco difícil de ajustar.
Get oneNov. 2019
Beautiful color and loved the design. Sleeves and overall length were a bit longer than expected but overall very comfortable.
Great jacket. Fits perfectly and has pretty good warmth to it. I wear this jacket a lot
Mohammed amin
ExcellentNov. 2020
JC Kabeza
So coolMar. 2022
Robert Smyth
Love itDec. 2020
Great jacket. Great fit.
Would recommendSept. 2020
I bought this for my boyfriend he absolutely loves it fits him perfect
Wish I would have ordered a size bigger. But the material of the jacket is awesome. Wear it all the time
Dave McGhee
I love Columbia product and have worn them for years. So I bought this as a gift for my Dad who almost never wears a coat even in the winter and the one he has is several years old and too warm for him to wear comfortably in the car. So this seemed the perfect opportunity to introduce him to Columbia. He loved the color, the feel and the fit. It was light enough to wear in the car, heavy enough to keep the chill out, comfortable enough to forget he had it on. Since the first day he put it on it's his go-to jacket. He absolutely loves it and the quality is typical Columbia.
Mr Qem
Very comfortable lightweight

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