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Shelves product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.8
Total Reviews
1,458
This insight is based on the data from the best seller products. The top 5 of them are:
Cabinet Shelf Melamine 3/4'', Custom, Cut to Size. (12'' Depth, 35'' Length)
B09GPHGLKQ
Nexel Nexelon Additional Wire Shelf for Wire Shelving Units, 600-800 lb Capacity, 18" W x 60" L, Blue
B001BQ1OKW
MonsterRax Garage Wall Shelf Two-Pack White or Hammertone Three Size Options Includes Bike Hooks 500lb Weight Capacity (Hammertone, 24"x48")
B07XYF6MXS
FLEXIMOUNTS 4-Pack 24-inch-by-72-inch Wall Shelf Garage Storage Rack Wall Mounted Floating Shelves 2x6 ft ,White
B07WV515X2
DEWALT 4-Foot Tall, 3 Shelf Steel Wire Deck Industrial Storage Rack, Adjustable for Custom Workshop/Garage Storage Solutions, Total Capacity: 4,500 lbs.
B07KQB84Y3

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Shelves, has a high level of customer satisfaction. With an average rating of 4.76 out of 5 and a total of 1458 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews before making a purchase. This can help you get a better sense of the product's strengths and weaknesses, as well as any potential issues that other customers have encountered. Additionally, it is important to consider your own needs and preferences when selecting a product, as what works well for one person may not be the best fit for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is black, the most common location is garage, the most common behavior is hang my bicycle from . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are husbands and friends, with husbands being mentioned the most. This suggests that the product may be more popular among men, or perhaps that men are more likely to be the ones responsible for organizing and storing items in the home. The top three places to use the product are the garage, closet, and basement, with the garage being mentioned significantly more than the other two. This suggests that the product is primarily used for storing items in a more industrial or utilitarian setting, rather than in a more decorative or aesthetic space. The top two uses of the product are for hanging bicycles and for general storage, which further supports the idea that the product is primarily used for utilitarian purposes. Based on this data, it seems that the ideal customer profile for this product is likely to be a male homeowner who is interested in organizing and storing items in a utilitarian setting, such as a garage or basement. They may be interested in using the product to hang bicycles or other large items, as well as for general storage purposes. To appeal to this customer profile, it may be helpful to focus marketing efforts on the product's durability and functionality, as well as its ability to help users organize and store items in a utilitarian setting. Additionally, highlighting the product's ability to hang bicycles and other large items may be particularly effective in attracting customers who are interested in this feature.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shelf, instruction, bracket, velcro, template. The most mentioned elements about shelf are is not level(2.49%), skosh flimsy(1.49%).
The top 5 positive reviews are shelf, install, product, instruction, quality. The most mentioned elements about shelf are good quality(17.92%), easy to attach(6.94%).
Cons
shelf15.42%
is not level2.49%
skosh flimsy1.49%
warp1.49%
do not allign properly1.00%
paper thin1.00%
instruction13.43%
bracket5.47%
velcro4.98%
template3.98%
Pros
shelf35.26%
good quality17.92%
easy to attach6.94%
can hold heavy item3.47%
work good2.70%
solid1.93%
install10.02%
product7.71%
instruction5.97%
quality5.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for shelves is related to shelf-related issues, accounting for 15.42% of the mentions. The top five cons mentioned for shelves are shelf, instruction, bracket, velcro, and template. On the other hand, the top pro aspect mentioned most is shelf-related as well, accounting for 35.26% of the mentions. From this data, it can be concluded that the shelf-related aspects play a significant role in both the positive and negative feedback for shelves. This suggests that the quality, design, and functionality of the shelves, particularly the shelf itself, are crucial factors influencing customer satisfaction. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. Firstly, focusing on improving the shelf itself, ensuring it is sturdy, durable, and easy to install, would likely lead to increased customer satisfaction. Secondly, providing clear and comprehensive instructions, along with necessary brackets, velcro, and templates, would help customers during the installation process. Additionally, it would be valuable to gather more specific feedback regarding the cons mentioned. For example, understanding the specific issues customers face with the shelf, the quality of the product, and the clarity of the instructions can help in making targeted improvements. Overall, by addressing the cons and enhancing the positive aspects related to shelves, product development and selection can be improved, leading to higher customer satisfaction and a better overall experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
2 foot depth1
almost identical1
removable shelf1
sturdy1
wight capacity1

Based on the data provided, it seems that customers primarily buy shelves based on the product description, followed by brand reputation and price. The product description being the top feature suggests that customers are highly influenced by the information provided about the shelves. There could be several reasons why the product description is the most important feature for buyers. Firstly, customers want to ensure that the shelves meet their specific needs and requirements. A detailed and informative product description helps them understand the dimensions, materials, weight capacity, and other relevant features of the shelves. This allows them to make an informed decision and choose the right product for their space. Additionally, customers may rely on the product description to assess the quality and durability of the shelves. A well-written description that highlights the product's sturdiness, construction, and design can instill confidence in potential buyers. It helps them visualize how the shelves will look in their homes or offices and how they can be utilized effectively. Based on this information, optimizing the Amazon listing for shelves should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all the necessary information about the shelves, such as dimensions, materials, weight capacity, assembly instructions, and any additional features. This will help customers make an informed decision. 2. Highlight unique selling points: Emphasize the key features and benefits of the shelves that set them apart from competitors. Whether it's a unique design, innovative functionality, or superior quality, make sure these aspects are clearly communicated in the product description. 3. Use engaging language: Write the product description in a compelling and engaging manner. Use descriptive language that helps customers visualize how the shelves can enhance their space and meet their organizational needs. 4. Include customer reviews: Incorporate positive customer reviews and testimonials in the product description. This adds social proof and builds trust among potential buyers. By optimizing the product description based on these suggestions, sellers can effectively showcase the value and benefits of their shelves, ultimately attracting more customers and driving sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
6 shelf2
4 shelf
6-foot long shelf
address2
address
good instruction2
instruction good
high quality control2
good quality control
good quality control system
last long2
last long
more2
more
1 foot deeper1
1 foot deeper
1 ft length1
3-foot length
3 '1
2 '
721
72

Based on the information provided, it is unclear what specific customer expectations are for shelves. However, in general, customers may expect shelves to be sturdy, easy to assemble, and able to hold a certain amount of weight. They may also expect shelves to be aesthetically pleasing and fit well with their home decor. To better understand customer expectations for shelves, sellers could conduct market research, such as surveys or focus groups, to gather feedback from potential customers. This could help them identify specific features or qualities that customers are looking for in shelves. Based on this information, sellers could prioritize product development to focus on improving the most important features or addressing any common complaints or issues. For example, if customers consistently report that shelves are difficult to assemble, sellers could invest in developing a more user-friendly assembly process. In terms of marketing promotion factors, sellers could highlight the specific features or benefits of their shelves that are most important to customers. For example, if customers value sturdiness and weight capacity, sellers could emphasize the strength and durability of their shelves in their marketing materials. They could also showcase how their shelves can be used in different settings, such as in a home office or garage, to appeal to a wider range of customers. Overall, understanding customer expectations and prioritizing product development and marketing efforts accordingly can help sellers create shelves that meet the needs and preferences of their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Ordered this custom melamine shelf. The item arrived on time (a bit early) and superbly packed to avoid damage in transit. Measurements and finish were perfect. I would recommend this seller and this product. The result and the price beat what I could have done getting a larger board cut at a hardware store and applying the finishing edge tape myself.
Jennifer
Purchased
Very sturdySept. 2021
Used these for our bathroom shelving, looks and works great!
lakeman
Purchased
Perfect fitApr. 2022
These were exactly what we ordered and the measurements were spot on. Very pleased with these custom shelf units as I needed the dimensions to be perfect, and they were. I would definitely buy again when needed.
Dmitry
Purchased
Good service. sent me what I needed. I made my closet
Jack H.
Purchased
Very sturdy, but I have to say the paint was scraped off in spots from shipping and when I added the shelf on the brackets pair came off as well.
Great qualityJun. 2022
Great quality, looks amazing and big capacity
CmdBunBun
Purchased
I am quite surprised by how bad of a design this is. Most shelves like the rubbermade/closetmaid and stuff of this metal mesh design lock into place pretty well. In this case the quality control and tolerances are not great, and the shelves just sit right onto the brackets. It comes with some rubber cubes to slide on to help hold the shelves in place, but only 1 of the 4 actually even fits into the bracket and its too lose to hold it. As such unless you have considerable load on the shelves they are going to slide and bounce around every time something is moved around on it making all kinds of clanking noises. The paint coating is also not durable at all. Numerous spots were chipped before I even opened the box, and getting the shelves onto the brackets will scratch off more, as will bolting in the brackets. Overall the weight load/strength should be pretty good and for a storage room or garage its not bad, but for anything in a visible spot or that will be used often (kitchen appliances in my case) its going to be rather annoying and not look particularly good.
These shelves were very simple to install I’m very happy with their sturdiness and the amount of weight it can hold as long as it’s fasten to a stud, if you’re planning on using drywall anchors the 400 pound weight limit probably won’t do very good for you
ZC
Purchased
poor qualityJun. 2021
Shelves' paint was flaking off as it was removed from the box
Amazon Customer
PurchasedEarly review
Awesome shelves. Similar to the ones that hang from the ceiling, but wall mounted.

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