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Shoe Cleaners product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
SneakERASERS™ Instant Sole and Sneaker Cleaner, Premium Pre-Moistened Dual-Sided Sponge for Cleaning & Whitening Shoe Soles (3 Pack)
Pink Miracle Shoe Cleaner Kit 8 Oz. Bottle Fabric Cleaner for Leather, Whites, and Nubuck Sneakers
Saphir Medaille d'Or Renovator – All-Purpose Leather Shoe Cleaner & Conditioner
10 Seconds - Disinfectant Parent
Angelus Easy Cleaner Sneaker Cleaner- Safetly Cleans dirt & Grime on all Fabric Types- Great for Shoes, Coats, Jackets, Canvas, Vinyl & More- 8.6oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for shoe cleaners on Amazon is 4.35, which indicates a relatively high level of customer satisfaction. With a total of 6738 reviews, it suggests that there is a significant number of customers who have purchased and reviewed shoe cleaners in this category. The high average rating implies that the majority of customers are satisfied with their purchases. This could be attributed to the effectiveness of the shoe cleaners, ease of use, or other positive factors. It's worth noting that customer satisfaction is subjective, and individual experiences may vary. Considering the positive feedback, it would be advisable for potential customers to explore the shoe cleaners available in this category. They can read the reviews to gain insights into specific products, paying attention to the aspects that matter most to them, such as cleaning performance, durability, or scent. Additionally, it's always a good idea to compare different brands and models to find the one that best suits their needs. It's important to remember that customer satisfaction can be influenced by personal preferences and expectations. Therefore, it's recommended for customers to thoroughly read the product descriptions, check the features, and consider their own requirements before making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is van, the most common behavior is keep shoe clean . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this shoe cleaner are parents with children, particularly sons. This suggests that parents are more likely to be concerned about keeping their children's shoes clean, and may be more likely to purchase a shoe cleaner to help with this task. In terms of where the product is used, the data suggests that vans are the most common location, followed by malls and Timberland stores. This could indicate that the product is popular among people who are on-the-go and need to clean their shoes quickly and easily. The top two uses of the product are to keep shoes clean and to clean shoes in general. This suggests that customers are primarily interested in maintaining the appearance of their shoes, rather than using the product for any specific functional purpose. Based on this data, it seems that the ideal customer profile for this shoe cleaner would be parents with young children, particularly sons, who are often on-the-go and need to keep their shoes clean. To appeal to this demographic, the product could be marketed as a quick and easy solution for busy parents who want to keep their children's shoes looking their best. Additionally, the product could be promoted in locations where parents are likely to be, such as family-friendly malls and stores that sell children's shoes.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are brush, product, shoe, sponge, bottle. The most mentioned elements about brush are soft(1.77%), coarse(0.59%).
The top 5 positive reviews are shoe, product, brush, wipe, leather. The most mentioned elements about shoe are rinse well(14.36%), look new(3.69%).
damage my shoe0.59%
uncomfortable to use0.59%
a little small0.39%
rinse well14.36%
look new3.69%
easy to keep clean2.50%
look like new2.37%
can be clean more easily1.98%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Shoe Cleaners is the brush, accounting for 18.86% of the mentions. Additionally, the top five cons of vacuum cleaners in this category are the brush, product, shoe, sponge, and bottle. On the other hand, the top pro aspect mentioned most frequently is the shoe, accounting for 28.72% of the mentions. The top five cons of the tip in this category are the shoe, product, brush, wipe, and leather. Based on this information, we can conclude that the brush is a significant concern for consumers when it comes to shoe cleaners. It appears that the brush may not be meeting their expectations or providing the desired cleaning results. On the positive side, the shoe itself is seen as a pro aspect, indicating that consumers appreciate the effectiveness of shoe cleaners in maintaining the cleanliness and appearance of their footwear. To improve product development and selection in this category, it would be beneficial to address the concerns related to the brush. Manufacturers could focus on enhancing the brush's performance, durability, or ease of use to meet consumer expectations. Additionally, considering the importance of the shoe as a pro aspect, it would be wise to prioritize shoe-friendly cleaning solutions and techniques. Furthermore, it would be valuable to investigate the specific issues mentioned with the product, sponge, bottle, wipe, and leather. Understanding these concerns in more detail can help in refining existing products or developing new ones that address these specific pain points. Overall, by addressing the cons related to the brush, emphasizing the pro aspect of shoe cleaning, and addressing other mentioned concerns, product developers and selectors can create shoe cleaners that better meet consumer needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
for suede leather1

Based on the data provided, it seems that customers are primarily motivated to buy shoe cleaners due to the product description. This suggests that customers rely heavily on the information provided about the product to make their purchasing decisions. The product description is the top feature mentioned, indicating that customers value detailed and accurate information about the shoe cleaner's features, benefits, and usage instructions. There are several reasons why the product description is the top feature for buyers in this category. Firstly, customers want to ensure that the shoe cleaner meets their specific needs. They look for details about the ingredients, effectiveness on different types of shoes, and any special features it may have. A well-written product description can address these concerns and provide the necessary information to make an informed decision. Secondly, customers may be looking for specific benefits or features that are highlighted in the product description. For example, they might be interested in a shoe cleaner that is eco-friendly, has a pleasant scent, or is suitable for delicate materials. By emphasizing these unique selling points in the product description, sellers can attract customers who prioritize these specific features. Based on this information, here are some suggestions for optimizing an Amazon listing in the shoe cleaner category: 1. Focus on creating a comprehensive and detailed product description that highlights the key features, benefits, and usage instructions of the shoe cleaner. Make sure to address any potential concerns or questions that customers may have. 2. Use clear and concise language to convey the information effectively. Avoid using jargon or technical terms that might confuse potential buyers. 3. Include high-quality product images that showcase the shoe cleaner from different angles and demonstrate its effectiveness. Visuals can greatly enhance the product description and help customers visualize the product. 4. Consider incorporating customer reviews and testimonials in the product description. Positive feedback from satisfied customers can build trust and credibility, further motivating potential buyers to make a purchase. 5. Continuously monitor and update the product description based on customer feedback and market trends. Regularly reviewing and optimizing the listing can help maintain its relevance and competitiveness in the market. By focusing on these optimization strategies, sellers can better cater to customer motivations, enhance the product's appeal, and increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long12
last long
last awhile
last enough
'before picture9
before after picture
after before photo
before after pic
before photo
before picture
clean 2 pair black shoe5
clean dirty shoe
clean shoe
clean shoe least amount of rough
clean shoe up
cleaned shoe
clean up4
clean up
clean up dirty
cleaner clean up
4 last3
big bottle3
big bottle
bottle big
bottle large
brush good
brush improve
brush mean
good result3
good result
good outcome

Analysis of Customer Expectations for Shoe Cleaners: Based on the mentioned keywords, it is clear that customers have certain expectations when it comes to shoe cleaners. The most frequently mentioned expectation is that the product should last long, which indicates a desire for durability and effectiveness. Customers want a shoe cleaner that can withstand multiple uses and provide long-lasting results. The second most mentioned expectation is the concept of a "before picture." This suggests that customers are looking for a shoe cleaner that can visibly transform the appearance of their shoes. They want a product that can effectively remove dirt, stains, and scuffs, and provide a noticeable improvement in the shoe's overall condition. The term "good" is also frequently mentioned, indicating that customers expect a shoe cleaner to be of high quality. They want a product that delivers on its promises and meets their standards. This could include factors such as ease of use, effectiveness, and overall satisfaction with the results. Suggestions for Product Development Prioritization: 1. Focus on durability: Given that customers emphasize the importance of a long-lasting product, it would be beneficial for sellers to prioritize the development of shoe cleaners that are built to withstand frequent use. This could involve using high-quality materials and ensuring that the product remains effective even after multiple applications. 2. Enhance cleaning power: Customers are looking for a shoe cleaner that can provide visible results. Sellers should prioritize the development of formulas that effectively remove dirt, stains, and scuffs, ensuring that the product can transform the appearance of shoes and meet customer expectations. 3. User-friendly packaging and application: Consider developing packaging that is easy to use and allows for precise application of the shoe cleaner. Customers appreciate convenience, so prioritizing user-friendly designs can enhance the overall customer experience. Marketing Promotion Factors: 1. Highlight durability and longevity: In marketing campaigns, emphasize the long-lasting nature of the shoe cleaner. Showcase how the product can withstand multiple uses without losing its effectiveness, giving customers confidence in their purchase. 2. Before and after visuals: Utilize before and after pictures to demonstrate the transformative power of the shoe cleaner. Showcasing the visible improvements achieved with the product can attract potential customers and reinforce the effectiveness of the cleaner. 3. Customer testimonials: Incorporate customer testimonials and reviews in marketing materials to build trust and credibility. Positive feedback from satisfied customers can help potential buyers feel more confident in their decision to purchase the shoe cleaner. 4. Quality assurance: Highlight any quality certifications or guarantees associated with the shoe cleaner. This can reassure customers that the product meets high standards and is worth their investment. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can better meet the needs of their target audience and increase customer satisfaction in the shoe cleaner category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

JAY Santiago
AwesomeAug. 2019
Cleans very well. I use it on all my kicks.
Four StarsNov. 2015
Works really good.
I was expecting the brush to come with the bottle too. However, only the bottle came home. I am very upset because I was anticipating using the brush to clean my shoes!!! I have not been able to use this product yet, and feel as though I wasted my money!!
I saw alot of reviews of this product and considered it and it was a success as a cleaning solution. But the only thing was i never recieved the brush on the advertising picture which i thought it was going to come with the product itself
This was my fault for not reading the description as it was recommended to me by a friend. However, I used it on white canvas shoe - but it is meant more for leather-like material.
raquel coler
It says its miracle, but its not! I have stains from metal in a white leather, but I couldnt clean it up with this product which was my greatest hope :( its useful for other stuff thought, but not for the main reason i bought it for.
This stuff really works as advertised, and the reviews are right. My best friend is a huge sneaker fanatic, and she now uses this stuff constantly to clean all of her sneakers. She actually stole my bottle.
This is the best cleaner I've ever tried! I have already tried it on leather and whites and it works exactly as described. I would definitely recommend it to anyone.
This stuff really is magic in a bottle!
It removed most of the black smudges but not the red stains (not sure what the red stains are) I’ve added some before and after’s

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