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Shoe, Jewelry & Watch Accessories product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Plantar Fasciitis Feet Insoles Arch Supports Orthotics Inserts Relieve Flat Feet, High Arch, Foot Pain Mens 4 - 4 1/2 | Womens 6 - 6 1/2
Plantar Fasciitis Feet Insoles Arch Supports Orthotics Inserts Relieve Flat Feet, High Arch, Foot Pain Mens 4 - 4 1/2 | Womens 6 - 6 1/2
Plantar Fasciitis Feet Insoles Arch Supports Orthotics Inserts for Flat Feet, High Arch, Foot Pain (Mens 4 - 4 1/2 | Womens 6 - 6 1/2, Blue)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Shoe, Jewelry & Watch Accessories category on Amazon has a high level of customer satisfaction. With an average rating of 4.28 out of 5 and over 30,000 reviews, it is clear that customers are generally happy with the products in this category. If you are a seller in this category, it is important to continue to focus on providing high-quality products and excellent customer service to maintain this level of satisfaction. Additionally, it may be helpful to encourage customers to leave reviews and provide feedback to help improve your products and services. Overall, the data suggests that the Shoe, Jewelry & Watch Accessories category on Amazon is a good place to sell products, as customers are generally satisfied with their purchases. However, it is important to continue to strive for excellence in order to maintain this level of satisfaction and attract new customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is car, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely a keychain or key fob accessory for shoes, jewelry, or watches. The top three users mentioned are the wife, husband, and friend, indicating that this product may be popular as a gift or shared among close relationships. The top three places to use the product are in the car, garage door, and with a key fob, suggesting that this product may be designed for convenience and ease of use in daily life. The top two usages of the product are walking and replacing the battery in a key fob, indicating that this product may be designed for active individuals who are frequently on the go and need reliable accessories for their daily routine. Overall, the data suggests that the customer profile for this product may be individuals who value convenience, practicality, and reliability in their accessories, and who are likely to share or gift these items to close friends and family members. Based on these insights, some suggestions for the customer profile may include targeting active individuals who frequently use their car or garage door, and who may benefit from a reliable and convenient keychain or key fob accessory. Additionally, marketing efforts could focus on the product's durability and reliability, as well as its potential as a thoughtful gift for close relationships. By targeting these key customer segments and highlighting the product's unique features and benefits, this product may be able to gain traction and appeal to a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are battery, insole, shoe, product, arch support. The most mentioned elements about battery are do not work(3.01%), only last 2 week(2.29%).
The top 5 positive reviews are battery, insole, product, insert, pen. The most mentioned elements about battery are good quality(2.88%), last(1.85%).
do not work3.01%
only last 2 week2.29%
do not last very long1.62%
die after one month1.44%
do not last a year0.36%
arch support3.73%
good quality2.88%
work good0.52%
last a good long time0.17%
do not have any issue with leaking or corrosion0.04%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the battery is the most significant aspect of concern for customers when it comes to Shoe, Jewelry & Watch Accessories. This is evident from the fact that it is mentioned as the top con aspect in both the vacuum and tip categories, accounting for 24.67% and 12.27% of the mentions, respectively. Other cons mentioned include insole, shoe, product, arch support, insert, and pen. It is unclear from the data what specific issues customers have with these aspects, but it is clear that they are areas that could be improved upon in product development. On the positive side, the only pro aspect mentioned is the battery, which suggests that customers value a long-lasting battery life in their Shoe, Jewelry & Watch Accessories. Based on this data, it would be wise for product developers to focus on improving the battery life of their products, as this seems to be the most significant area of concern for customers. Additionally, addressing any issues with insoles, arch support, and other aspects mentioned as cons could also improve customer satisfaction. Finally, it may be helpful to conduct further research to better understand the specific issues customers have with these aspects and how they can be addressed in product development.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
last a long time7
flat shoe3

Based on the data provided, it seems that customers in the Shoe, Jewelry & Watch Accessories category are primarily motivated by the product description when making a purchase. This is likely because customers want to know exactly what they are buying and what features the product has before making a decision. Additionally, the fact that the product is recommended by friends and the price are also important factors, but they are not as significant as the product description. To optimize Amazon listings in this category, it is important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. This can include information about the materials used, the size and dimensions, and any special features or functions. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, pricing should be competitive and clearly displayed, but it should not be the primary focus of the listing. By focusing on these key elements, sellers can increase the likelihood of attracting and converting customers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long79
last long
last awhile
last long long
'before picture54
before after picture
before picture
before after pic
before after photo
before photo
4 last37
3 last
last 1 2
long last32
long last
long second last
longer lasting24
last longer
long lasting
last year22
last year
last few month15
last 11 month
last few year
last 2 month
last 20 month
last 3-6 month
good longevity13
longevity good

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to Shoe, Jewelry & Watch Accessories. Customers want products that will last long and are longer lasting than their current options. To meet these expectations, sellers should prioritize product development that focuses on creating high-quality, durable materials that can withstand wear and tear. They should also consider incorporating features that enhance the longevity of the product, such as reinforced stitching or protective coatings. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their products in their messaging. They can highlight the materials used, the manufacturing process, and any additional features that contribute to the product's longevity. They can also use customer reviews and testimonials to showcase the durability of their products. Overall, sellers in this category should prioritize product development that meets customer expectations for durability and longevity, and market their products accordingly to emphasize these features. By doing so, they can differentiate themselves from competitors and attract customers who value long-lasting, high-quality accessories.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

M. Sims
This product was received on time, in great condition, and I am a very satisfied customer. Thank you for your continued reliable and dependable services. M. Sims
GreatNov. 2022
Great, came in quickly.
DEADOct. 2021
Used as date time battery in Canon DSLR lasted one month then CDC error (dead battery) these are junk buy name brand
They give my gadgets juice. So I'm happy.
2016.Jul. 2022
Works for my truck's remote fod,Thanks.
Great productSept. 2022
Product wprks as expected.
work wellJan. 2022
work well
Good valueDec. 2021
Works and good price
Batteries were damaged and do not work. Unable to return them as well. Stay away
brian grupp
Works wellSept. 2022
As expected

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