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Shoe Measuring Devices product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Aiboxin Elastic No Tie Flat Shoe Laces for Sneakers, Stretch Tieless Shoelaces for Kids & Adults, Magnetic Shoes Strings
Squatchi Shoe Sizer for Baby, Toddler & Kids - Home Foot Measuring Device, Buy Shoes Online w/an Accurate Measurement Chart
Foot Measurement Device Shoe Size Measuring Devices for Adults and Kids with Soft Tape Measure US Standard Blue 2 Pieces
Shoe Sizer Foot Measurement Device Shoe Feet Measuring Ruler Sizer Buy Kids Shoes Online
YVZOTCK Foot Measurement Device for Kids | Shoes Measuring Device | Shoe Foot Size Measure Ruler for Infants Kids Men Women Adults | US Standard Shoe Size

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Shoe Measuring Devices category on Amazon has an average rating of 4.27 out of 5, based on 1680 total reviews. This suggests that customers are generally satisfied with the products in this category. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased products in this category. It's also possible that some products within this category may have higher or lower ratings than the average. If you're considering purchasing a shoe measuring device on Amazon, it's important to read reviews carefully and consider factors such as price, features, and brand reputation before making a decision. Additionally, it may be helpful to consult with a sales representative or customer service representative to ensure that you're selecting the right product for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Shoe Measuring Devices are primarily used by parents for their children, with "kid" being the most frequently mentioned user. This suggests that the product is likely marketed towards parents who are concerned about ensuring their children have properly fitting shoes. The fact that "school" is the most frequently mentioned place to use the product also supports this idea, as parents may be purchasing new shoes for their children at the start of the school year or as they outgrow their current shoes. The fact that "gift give" is one of the top usage categories suggests that the product may also be popular as a gift for parents or grandparents who are concerned about the fit of their children's shoes. Based on this data, it seems that the ideal customer profile for this product would be parents or grandparents who are concerned about ensuring their children have properly fitting shoes, particularly for school. They may also be interested in purchasing the product as a gift for others who share this concern. To further target this customer profile, the product could be marketed as a tool for ensuring children's foot health and comfort, with messaging around the importance of properly fitting shoes for growing feet. The product could also be marketed as a convenient and easy-to-use solution for busy parents who want to ensure their children have the right size shoes without the hassle of going to a store.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are screw, lace, shoe, magnet, sizing. The most mentioned elements about screw are teeny tiny(4.49%), small(3.75%).
The top 5 positive reviews are lace, color, shoe, instruction, magnet. The most mentioned elements about lace are stretchy(2.50%), good quality(1.50%).
teeny tiny4.49%
only go in halfway1.12%
do not fit0.75%
will not fit in the hole0.75%
good quality1.50%
look good1.50%
easy to install1.00%
ensure my foot is secure in the shoe1.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most for shoe measuring devices is the screw, which was mentioned by 14.61% of respondents. Other cons mentioned include lace, shoe, magnet, and sizing. On the other hand, the top pro aspect mentioned most is lace, which was mentioned by 13.00% of respondents. Overall, it seems that shoe measuring devices have some room for improvement in terms of their design and functionality. The screw and magnet were mentioned as cons, which suggests that users may have difficulty using or adjusting these devices. Additionally, the sizing was mentioned as a con, which could indicate that some users may find it difficult to get an accurate measurement. On the positive side, the lace was mentioned as a pro, which suggests that users appreciate the ability to adjust the device to fit their foot. This could be an area for product development, as manufacturers could focus on creating shoe measuring devices that are more adjustable and customizable. In terms of product selection, it may be helpful for consumers to read reviews and do research before purchasing a shoe measuring device. This can help them identify which devices have the features they need and which ones may have design flaws or other issues. Overall, it seems that shoe measuring devices have both pros and cons, and there is room for improvement in terms of their design and functionality. By focusing on areas like adjustability and customization, manufacturers may be able to create products that better meet the needs of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
accurate shoe measurement1
fit true to size1
look sleek1

Based on the data provided, it seems that customers are primarily motivated to buy shoe measuring devices based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and how it works. Other factors that influence customer buying decisions include price and recommendations from friends. Customers may be looking for a product that is affordable and offers good value for money, while recommendations from friends can provide social proof and increase trust in the product. To optimize an Amazon listing for shoe measuring devices, it is important to focus on creating a detailed and informative product description. This can include information about the device's features, how it works, and how it can benefit the customer. It may also be helpful to include customer reviews and ratings, as these can provide social proof and increase trust in the product. Additionally, pricing should be competitive and in line with other similar products in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
along time ago2
long time ago
measure length
lace shoe
shoe in size2
proper shoe size
shoe fit
tighten up lace2
lace more longer
lock lace
measure width
width size
4 last1
Better if it had elastic or shorter ties.1
elastic tie longer
accurately measure foot1
accurately measure foot

Based on the mentions of "along time ago" and "good," it seems that customers have a certain level of expectation for the longevity and quality of shoe measuring devices. Additionally, the mention of "measure" suggests that accuracy is also an important factor for customers in this category. To meet these expectations, sellers should prioritize product development that focuses on durability and accuracy. This could include using high-quality materials and implementing advanced measuring technology. Additionally, marketing promotions should highlight these features to emphasize the product's value to customers. However, it's important to note that there may be other factors that customers consider when purchasing shoe measuring devices, such as ease of use or portability. Therefore, sellers should also conduct market research to identify other customer expectations and prioritize product development and marketing efforts accordingly.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Purchased these for my niece and her new baby. This way I can keep up with his growing feet. All she has to do is measure him and tell me the size, easy peasy.
It's ok, the only thing to me is it lacking a way to tell if the foot is a narrow, medium or wide size.
Elastic too short. When installed,was unable to put my foot in….
Teng Xiong
Nice idea but low quality lace will not old the screws to the magnet latch for long.
Dennis Zornes
The shipping was excellent and fast, easy to install and just what she wanted. I would recommend. The only problem is the set screws to hold the lace in the magnet are really small. You need a steady hand and good eye sight to put these together.
Ashley Medina
The installation instructions are very simple. You can adjust based on your comfort. Great no-tie laces!
maggie who
Quality is poor Just over priced shoes strings. I truly did not realize they were same elastic you get on face mask.
DefectiveSept. 2021
Three of the four pieces work. One of the pieces won’t allow the screw to be screwed all the way in so it cannot work and cannot be fixed. But because one screw doesn’t work, it affects the entire shoe. And since these are a matching pair… it makes the whole purchase a waste.
C. Marquez
I messed with these for a good half hour making sure I knew where I wanted to cut them. When it came time to add the metal parts I couldn't. Either the screw was too small or the inside of the hole had no threads. Waste of money and somehow I didn't get a full refund
My instructions were messed up a little bit but I was able to figure out how to put these on and adjust them. They were pretty simple to put on and cut to the length I wanted. They look great on my shoes and feel great on my shoes. They stretch plenty and the magnets seem to be pretty strong. The metal piece also has a piece that helps it from breaking apart from one another. The only difficult part would probably be putting the screw in as it’s very small so I’d recommend an area where dropping something small won’t be hard to find again. I had bought some different types of laces a while back which had cost me twice as and I didn’t like nearly as much as these. Definitely buying a bunch more for all my shoes if I can

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