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Shoe Polishes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mink Oil for Leather Boots,SALTY FISH Leather Conditioner and Cleaner 3.52oz-Waterproof Soften and Restore Shoes,Saddles,Jackets,Purses,Gloves and Vinyl
FeetPeople Premium Shoe Cream 1.5 Oz, Various Colors!
Kelly's Shoe Cream - Professional Shoe Polish - 1.5 oz - Multiple Colors Available
Premium Boot and Shoe Cream Polish - Made in the USA - Red Moose
KIWI Instant Shine & Protect Liquid Shoe Polish, Black, 1 Bottle with Sponge Applicator, 2.5 oz, Pack of 3

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the shoe polish product in question has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 6772 reviews, it's clear that many customers have had positive experiences with this product. As for advice, it's important to note that customer satisfaction is key to maintaining a successful product on Amazon. It's important to continue to provide high-quality products and excellent customer service to ensure that customers remain satisfied and continue to leave positive reviews. Additionally, it may be helpful to actively seek out customer feedback and use it to improve the product and address any issues that arise.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Shoe Polishes product is primarily used by individuals who are concerned with maintaining the appearance of their leather goods, particularly in the context of travel. The top three users of the product are the husband, daughter, and wife, which suggests that the product is used by a variety of individuals within a household. The top three places to use the product are the car, leather furniture, and boots, which indicates that individuals are using the product to maintain the appearance of their leather goods in a variety of contexts. The top two usages of the product are travel and cleaning, which suggests that individuals are using the product to maintain the appearance of their leather goods while on the go, as well as for regular cleaning purposes. Based on this data, it seems that the customer profile for this product is likely to be individuals who are concerned with maintaining the appearance of their leather goods, particularly in the context of travel. These individuals may be frequent travelers or may simply be concerned with maintaining the appearance of their leather goods while on the go. Additionally, the fact that the product is used in a variety of contexts, such as the car and leather furniture, suggests that individuals who are concerned with maintaining the appearance of their leather goods in general may also be interested in this product. Some suggestions for the customer profile might include targeting individuals who are frequent travelers or who are concerned with maintaining the appearance of their leather goods in a variety of contexts. Additionally, marketing the product as a convenient and easy-to-use solution for maintaining the appearance of leather goods while on the go may be effective. Finally, highlighting the product's effectiveness in maintaining the appearance of leather goods in a variety of contexts, such as the car and leather furniture, may also be effective in targeting individuals who are concerned with maintaining the appearance of their leather goods in general.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, color, shoe, sponge, polish. The most mentioned elements about product are do not cover well(1.16%), can not buff with a soft cloth and get it to shine(0.29%).
The top 5 positive reviews are color, shoe, product, polish, leather. The most mentioned elements about color are good(5.32%), good match for(2.21%).
Clothing, Shoes & Jewelry > Shoe, Jewelry & Watch Accessories > Shoe Care & Accessories > Shoe Care Treatments & Dyes > Shoe Treatments & Polishes > Shoe Polishes
do not cover well1.16%
can not buff with a soft cloth and get it to shine0.29%
do absolutely nothing to get my son white sneaker white again0.29%
do not cover scuff0.29%
good match for2.21%
match perfectly1.55%
matched my shoe0.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Shoe Polishes category has a mixed sentiment. While the top pro aspect mentioned is color, the top con aspect is also related to the product itself. Additionally, the top 5 cons include issues with color, shoe, sponge, and polish, which suggests that there may be some dissatisfaction with the overall performance of the products in this category. To improve product development and selection, it may be helpful to focus on addressing these common issues. For example, manufacturers could work on improving the quality of the product, ensuring that it is effective at polishing shoes and does not cause any damage. They could also consider offering a wider range of colors to appeal to a broader audience. Another suggestion would be to gather more detailed feedback from customers to better understand their needs and preferences. This could involve conducting surveys or focus groups to gain insights into what customers are looking for in a shoe polish product. By taking these steps, manufacturers can work to create products that better meet the needs of their customers and improve overall satisfaction with the Shoe Polishes category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color option1
come in a container instead of a bag1
good quality1

Based on the data provided, it seems that customers are primarily motivated to buy shoe polishes based on the product description. This is likely because customers want to know exactly what they are buying and what benefits the product will provide. Additionally, brand reputation and recommendations from friends also play a role in the decision-making process, but to a lesser extent. Some reasons why product description is the top feature could be that customers want to know the specific features and benefits of the shoe polish, such as whether it is suitable for certain types of shoes or materials, how long it lasts, and how easy it is to apply. Customers may also want to know if the product is eco-friendly or has any special ingredients that make it stand out from other shoe polishes on the market. To optimize an Amazon listing for shoe polishes based on this data, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the ingredients, application process, and any special features that make the product unique. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, it may be beneficial to invest in building a strong brand reputation through marketing and advertising efforts to further increase customer trust and loyalty.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long6
last long
'before picture5
before after photo
before picture
darker color3
color shade darker
darker color
2 year ago2
year ago
4 last2
cover blemish2
cover scuff
polish cover blemish
good longevity2
longer lasting2
last longer

Based on the customer feedback, it seems that the most important expectation for shoe polishes is that they last long. This is mentioned six times, indicating that customers are looking for a product that will provide long-lasting protection and shine for their shoes. The second most common expectation is the "before picture," which is mentioned five times. This suggests that customers are looking for a product that can restore the original appearance of their shoes, rather than just providing a superficial shine. The third most common expectation is a darker color, which is mentioned three times. This indicates that customers are looking for a product that can enhance the color of their shoes, making them look newer and more vibrant. Based on these expectations, sellers should prioritize product development that focuses on creating a long-lasting shoe polish that can restore the original appearance of shoes and enhance their color. Marketing promotion factors should also focus on these key benefits, highlighting the long-lasting protection, restorative properties, and color-enhancing effects of the product. Sellers should also consider offering different types of shoe polishes to cater to different customer needs. For example, they could offer a range of colors to match different shoe colors, or they could offer different formulations for different types of shoes (e.g. leather vs. suede). By catering to different customer needs, sellers can increase their appeal and attract a wider range of customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

clare Frease
It’s very easy to use and my shoes look new.
Diane lawton
Color was great. Just what I needed
Looks like it's close to a navy blue but it's much lighter in color.
G.G. Miller
Applied easily. Restored my wife's Italian leather purse, to its original look. Perfect color match.
Bill P
ExcellentJun. 2020
Color matches my Ecco blue leather sneakers perfectly.
Not badDec. 2019
The cream does not restore the color like a kiwi polish. I purchased the blue and it definitely freshened up blue leather boots but failed to refinish the scuff marks.
It was creamy and easy to apply. Left a sheen on scuffed up navy flats. Arrived on time. Packed well.
Fine!Jan. 2020
I haven't been able to find a blue shoe polish in any store but I found it here on Amazon. Fast delivery and made my sad looking shoes into brand new looking shoes! Thanks!
It does not qualify as a Cream. It is a very thick paste consistency which was too difficult to apply. The part of the 1 shoe I ended up buffing at the recommended time was smear-y looking. Cannot recommend. Color was true, however--cobalt blue.
This polish leaves streak marks and doesn’t cover the scuffs…at all!

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