Shoes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
SHIMA SX-2 EVO Motorcycle Shoes for Men - Breathable, Reinforced Leather Street Riding Shoes with Ankle Support, Anti-Slip Sole, Gear Pad

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for this Amazon BSR product in the Shoes category is not available (NaN), but there are a total of 826 reviews. Without knowing the specific product, it is difficult to draw any definitive conclusions about customer satisfaction. However, the fact that there are a significant number of reviews suggests that the product is popular and has been purchased by many customers. To gain a better understanding of customer satisfaction, it would be helpful to read through some of the reviews and look for common themes. If the majority of reviews are positive, it is likely that customers are satisfied with the product. On the other hand, if there are many negative reviews, it may be a sign that customers are not happy with the product. Based on this data, my advice would be to read through the reviews carefully before making a purchase decision. Look for reviews that are detailed and provide specific information about the product's quality, fit, and durability. Additionally, consider purchasing from a seller with a good reputation and a history of positive customer feedback.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is asphalt road, the most common behavior is rid . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question, which falls under the category of shoes, is primarily used for riding purposes. The most frequently mentioned users are the husband, with 4 mentions, followed by the son with 2 mentions, and the wife with 1 mention. This suggests that the product may be more popular among male users within the family. In terms of usage locations, the road is mentioned twice, indicating that the product is commonly used on regular roads. Additionally, the mention of an asphalt road and Arizona suggests that the product may be suitable for use in hot and dry climates. Considering the top usage of the product, "rid" is mentioned 10 times, while "ride" is mentioned 6 times. This implies that the product is primarily used for activities involving riding, such as biking, motorcycling, or horseback riding. Based on this analysis, it can be inferred that the target customer profile for this product is likely individuals who enjoy outdoor activities and require durable shoes for riding purposes. The product may appeal more to male customers, particularly husbands and sons within a family. To further refine the customer profile, it would be beneficial to gather additional data on the age range, specific interests, and preferences of the target audience. This information can help tailor marketing strategies and product features to better meet the needs and preferences of potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, strap, fit, zipper, cushion. The most mentioned elements about shoe are uncomfortable(5.88%), elasticity give out(2.94%).
The top 5 positive reviews are shoe, ventilation, boot, comfort of, boots. The most mentioned elements about shoe are comfortable(16.67%), good look(4.76%).
elasticity give out2.94%
scuff all around the toe and side2.94%
narrow fitting2.94%
run too wide2.94%
good look4.76%
look good4.76%
fit well4.76%
good for rid2.38%
comfort of4.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of shoes is related to the shoe itself, accounting for 26.47% of the mentions. The top five cons mentioned for shoes are shoe, strap, fit, zipper, and cushion. On the other hand, the top pro aspect mentioned most is also related to the shoe, accounting for 38.10% of the mentions. From this data, we can conclude that the shoe itself is a significant factor influencing both positive and negative sentiments in the category. It appears that the fit, strap, zipper, and cushion of the shoes are areas of concern for customers, while the shoe itself is also mentioned as a positive aspect. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons related to the shoe. This could involve improving the fit, strap, zipper, and cushion to enhance customer satisfaction. Additionally, it would be valuable to gather more specific feedback from customers to understand their preferences and pain points in greater detail. Furthermore, it might be helpful to explore other aspects beyond the shoe itself, such as ventilation, boot comfort, and boots in general, which were mentioned as cons for the tip. By considering these factors and incorporating customer feedback, manufacturers and retailers can develop and select shoes that better meet the needs and expectations of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look cool1

Based on the information provided, it seems that customers are primarily motivated to buy this product due to its product description. The fact that it is mentioned 100% of the time suggests that customers find it crucial in their decision-making process. The product description plays a significant role in informing customers about the features, benefits, and specifications of the shoes, helping them make an informed purchasing decision. There could be several reasons why the product description is the top feature for customers. Firstly, it provides detailed information about the shoes, including their design, materials, comfort level, and any unique features. This allows customers to assess whether the shoes meet their specific needs and preferences. Secondly, a well-written product description can create a compelling narrative, highlighting the benefits and advantages of the shoes, which can influence customers' purchasing decisions. Lastly, customers may rely on the product description to compare different shoe options and make an informed choice based on their individual requirements. Based on the given data, some suggestions for Amazon listing optimization could include: 1. Ensure the product description is comprehensive and accurate, providing all the necessary details about the shoes. This will help customers understand the product better and make an informed decision. 2. Use persuasive language and storytelling techniques in the product description to engage customers and highlight the unique selling points of the shoes. This can create a sense of desire and increase the likelihood of a purchase. 3. Incorporate relevant keywords in the product description to improve search engine optimization (SEO) and increase the visibility of the shoes on Amazon. This will help potential customers find the product more easily. 4. Consider including customer reviews or testimonials in the product description to provide social proof and build trust with potential buyers. Positive reviews can significantly influence purchasing decisions. By optimizing the product listing on Amazon with these suggestions in mind, sellers can enhance the appeal of their shoes, attract more customers, and increase the likelihood of successful sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
help waterproof aspect1
waterproof claim
hold up long1
long hold up
large size1
big size
more protective1
more protection
slightly big for1
slightly big size
stiffer sole1
stiffer sole
stop advertising ad riding shoe1
stop advertising ad riding shoe

Based on the customer expectations mentioned, it seems that customers are looking for shoes that are waterproof, durable, and come in a large size. To meet these expectations, sellers should prioritize product development that focuses on creating shoes that are not only waterproof but also made with high-quality materials that can withstand wear and tear. Additionally, sellers should consider offering shoes in a variety of sizes, including larger sizes, to cater to a wider range of customers. In terms of marketing promotion factors, sellers should highlight the waterproof and durable aspects of their shoes in their marketing campaigns. They can also emphasize the availability of larger sizes to attract customers who may have difficulty finding shoes that fit well. Overall, by prioritizing product development that meets customer expectations and highlighting these features in their marketing campaigns, sellers can increase customer satisfaction and drive sales in the shoes category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Mark Yelen
Many shifter Karts are uncomfortable to shift these shoes make that easier
I liked the boots pretty well, I just wish they were a bit wider.
Mark Wells
As others commented, this motorcycle shoe is narrow. Of course I was hoping for a different result. I typically wear a 10.5D, so ordered an 11. Tried them on and am returning them. They are very narrow; reminds me of a ballet shoe. I took a photo of one next to my current MC shoes as comparison, but looks like the "add photo" option is gone. These shoes might fit some women's feet, though.
Nice shoes but a little snug so don’t count on thick socks. I wear a 10 1/2 so I ordered an eleven because there are no half sizes. If your feet run wide, be careful. Good thing they are summer shoes. Well made and comfortable.
ConfortablesNov. 2020
La comodidad, elasticidad y calidez de las botas hacen una experiencia confortable.
Easy to slip on and off. Super light but feels secure around the ankle and foot. Feels great when riding and breathes quite well.
Great protection for my feet while riding my motorcycle
The shoes are WAY more comfortable than I ever expected them to be! The sole is a bit rigid, but that is to be expected for a real motorcycle boot. They do also run a bit narrow so be careful! My suggestion is that one purchases a half size to a full size bigger specially if you'll wear a thick sock. The vents do work very well so if the days are a bit cold, you will want a thick sock! Been using them in the past couple of weeks in CT and I would say these are more of a summer motorcycle boot due to the vents, but with a pair of Darn Tough socks I can handle it
Fits me true to size. Comfortable on the bike and while walking. Good feel on the shifter. Feels like good quality materials and construction. Ventilation is very good on warm days and cannot be worn on cold winter days.
Tony W
Perfect fit! They fit better than most of my regular day to day, non-riding shoes. At first glance they seem like they wouldn’t be comfortable on my wide feet. Very glad I got them although I wish I had bought them long ago and before I bought the first 5 riding boots I did 😊

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