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Shorts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
1,299
This insight is based on the data from the best seller products. The top 5 of them are:
Simple Joys by Carter's Toddlers and Baby Girls' Knit Shorts, Pack of 3
B07ZPQ1XF6
The Children's Place Baby Girls' Denim Shorts
B08DDJCBZB
Teach Leanbh Unisex-Baby 3-Pack Cotton Soild Color Short with Drawstring 3-24 Months
B07PRVJL79
The Children's Place Baby and Toddler Girls Roll Cuff Denim Midi Shorts
B09PRNF1T4
Amazon Essentials Unisex Babies' Cotton Pull-On Shorts, Multipacks
B07HL3TKF8

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for shorts on Amazon is quite high at 4.73 out of 5. This indicates that customers are generally satisfied with their purchases. Additionally, with a total of 1299 reviews, it suggests that there is a significant number of customers who have bought and reviewed shorts on Amazon. The high average rating and the substantial number of reviews indicate a positive level of customer satisfaction. It implies that the majority of customers are happy with the quality, fit, and overall experience of purchasing shorts from this category on Amazon. Based on this information, my advice would be to continue providing high-quality shorts and maintaining excellent customer service. It's crucial to consistently meet or exceed customer expectations to ensure continued satisfaction. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Monitoring customer feedback and addressing any concerns or issues promptly is also important. This will help maintain a positive reputation and ensure that customers remain satisfied with their purchases in the long run. Overall, the data suggests that the shorts in this category on Amazon have a high level of customer satisfaction. By focusing on quality, customer service, and actively seeking feedback, sellers can continue to thrive in this market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is nursery, the most common behavior is play . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a type of shorts that is popularly used by parents for their children, particularly daughters and infants. The top places where the product is used are in nurseries, around the house, and daycare centers. The primary usage of the product is for play, with some mentions of running. From this data, we can infer that the customer profile for this product is likely parents or caregivers of young children who are looking for comfortable and practical clothing options for their kids. The fact that daughters and infants are mentioned more frequently than sons suggests that the product may be marketed towards a female audience, or that parents of daughters are more likely to seek out this type of clothing. To better cater to this customer profile, some suggestions could include expanding the product line to include more gender-neutral options or styles that appeal to both boys and girls. Additionally, marketing efforts could be focused on highlighting the practicality and comfort of the shorts, particularly for use in nurseries and daycare centers. Finally, it may be beneficial to conduct further research to better understand the specific needs and preferences of parents and caregivers in this demographic, in order to tailor the product and marketing strategies accordingly.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are short, large, material, tag, drawstring on the waist. The most mentioned elements about short are tight(2.65%), 3 big tag on the outside(0.88%).
The top 5 positive reviews are short, material, fabric, color, fit. The most mentioned elements about short are soft(4.62%), fit well(3.85%).
Cons
short12.39%
tight2.65%
3 big tag on the outside0.88%
cheap feeling0.88%
slim0.88%
bleed0.88%
large7.08%
material7.08%
tag6.19%
drawstring on the waist0.88%
Pros
short28.08%
soft4.62%
fit well3.85%
adorable3.46%
good quality2.69%
cute little1.92%
material14.62%
fabric11.54%
color9.62%
fit4.23%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for shorts is their short length, accounting for 12.39% of the mentions. Other cons mentioned include their large size, material quality, tag placement, and drawstring on the waist. On the other hand, the top pro aspect mentioned most is their short length, accounting for 28.08% of the mentions. Based on this information, it appears that the length of the shorts is a significant factor for both positive and negative sentiments. Some people appreciate the shorter length, while others find it to be a drawback. Additionally, issues with material quality, fabric, color, and fit were mentioned as cons for shorts. To improve product development and selection, it would be beneficial to consider the following suggestions: 1. Length options: Since the length of shorts is a major point of contention, offering different length options could cater to a wider range of customer preferences. This way, individuals who prefer shorter or longer shorts can find suitable options. 2. Material quality: Addressing concerns about material quality is crucial. Ensuring that the fabric used is durable, comfortable, and of high quality can enhance customer satisfaction. 3. Design considerations: Pay attention to details such as tag placement and drawstring on the waist. These aspects can greatly impact the overall comfort and usability of the shorts. Strive to make them as unobtrusive and functional as possible. 4. Color and fit options: Offering a variety of colors and ensuring a good fit for different body types can attract a broader customer base. People have different preferences when it comes to colors, and providing a range of options can increase the appeal of the product. By taking these suggestions into account, product developers and selectors can work towards creating shorts that address the mentioned cons and capitalize on the positive aspects, ultimately improving customer satisfaction and increasing the appeal of their offerings.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
carter2
drawstring1
others1
quality1

Based on the information provided, it seems that customers are primarily motivated to buy shorts based on the product description. This suggests that customers are looking for specific details about the shorts, such as the material, fit, and style. Some possible reasons why the product description is the top feature could be that customers want to ensure that the shorts meet their needs and preferences, and that they are getting a good value for their money. Additionally, customers may be looking for shorts for a specific activity or occasion, such as running, hiking, or casual wear, and want to make sure that the shorts are suitable for that purpose. To optimize an Amazon listing for shorts, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the shorts. This could include information about the material, fit, style, and any special features or technologies that make the shorts stand out. Additionally, including high-quality images and customer reviews can help to build trust and credibility with potential buyers. Finally, it may be helpful to use targeted keywords and tags to make the listing more visible to customers who are searching for shorts online.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
drawstring2
functional drawstring
functioning drawstring
color section good1
color section good
pocket for1
pocket
18 month1
12-18 month
2 " long1
3 " long
2 or 3 inch taller1
2 inch taller
2 size down1
size down
another color1
other color
baby1
baby
big1
big

Based on the customer feedback, it seems that the color selection and drawstring are the most important features for customers when it comes to shorts. The drawstring was mentioned twice, which indicates that customers value the ability to adjust the fit of their shorts. Additionally, one customer mentioned the importance of having a pocket, which could be a useful feature to include in shorts. To prioritize product development, sellers should focus on creating shorts with a wide range of color options and incorporating a drawstring into the design. They could also consider adding pockets to their shorts to meet the needs of customers who value this feature. In terms of marketing promotion factors, sellers could highlight the color selection and drawstring features in their product descriptions and advertising. They could also showcase the versatility of their shorts by demonstrating how they can be worn for various activities, such as working out or running errands. Additionally, sellers could emphasize the convenience of having a pocket in their shorts, which could be a selling point for customers who need to carry small items with them.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

PS
Purchased
Waist is to big.
Silvia
Purchased
I love it!!Jan. 2019
The cotton is very well (and this is the most important thing for my decision because my baby has atopic skin), the colors are brilliant and they’re really fun and cute!!! And at this time they resist at washing machines.
Runs largeJul. 2018
Shorts run large for my 2 year old. She’s on the skinny side but these seem more like a 3T
XueYing Lin
Purchased
Not good wearNov. 2021
The trousers were the wrong size and the length was just right, but the waistband was too loose for children to slide down, and the fabric was not very soft
Satesh Sarwan
Purchased
Ridiculous waist band with no stretch.
Nick R.
Purchased
These shorts are perfect for summer. Soft and comfy, perfect for play but can also be dressed up.
Cassie S.
Purchased
I got these in a size 2T for my daughter. That should be big enough with room to grow. However, I find they seem pretty tight on her. Not as stretchy as other Carter’s clothing. Next time I will buy an additional size larger. I do like the colors, patterns, and the style of the shorts.
Great valueApr. 2019
Good and easy to wear shorts
Rob Johnson
Purchased
Too bigMay 2019
Nice shorts, but they fit a lot larger than all other 2T stuff my daughter has.
These are quite the shorty shorts on my daughter! They run very small.

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