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Shorts & Trunks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Shorts & Trunks, has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 5140 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on the product itself, as I do not have access to information about the product's features, quality, or price. However, based on the high level of customer satisfaction, it is likely that this product is meeting the needs and expectations of its customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare this product to similar products in the same category to ensure that you are getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is beach, the most common behavior is swim . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Shorts & Trunks product is most popular among younger generations, specifically sons and grandsons, with a total of 1601 mentions. The product is also commonly used in beach and pool settings, with Hawaii being a less popular destination. The primary usage of the product is for swimming, with some mentions of travel as well. From this data, we can infer that the customer profile for this product is likely to be younger males who enjoy swimming and spending time at the beach or pool. They may also be interested in travel, although this is a less common usage of the product. To better target this customer profile, the company could consider marketing the product towards younger males and highlighting its suitability for swimming and beach/pool activities. They could also consider partnering with travel companies to promote the product as a convenient and stylish option for travel. Additionally, the company could explore expanding their product line to include other beach and pool accessories that would appeal to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, material, fabric, waist, style. The most mentioned elements about color are fade(1.66%), fade tremendously after the first wash(0.55%).
The top 5 positive reviews are color, material, quality, fit, swim trunk. The most mentioned elements about color are good(10.82%), vibrant(3.90%).
fade tremendously after the first wash0.55%
fade to a 60 % within 2 month0.18%
fade significantly in just a couple of week0.18%
hold up0.07%
have not fade or bleed0.07%
swim trunk7.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that color is the most significant aspect mentioned both in the pros and cons of the Shorts & Trunks category. While color is a positive aspect for some, it is also a negative aspect for others. The other cons mentioned include material, fabric, waist, style, quality, and fit. On the positive side, the top pro aspect mentioned is color, which suggests that customers are interested in a wide range of color options. This could be an opportunity for product development to focus on offering a variety of colors to cater to different customer preferences. To address the cons mentioned, product development could focus on improving the quality of materials used, ensuring a comfortable fit, and offering a range of styles to cater to different body types. Additionally, it may be helpful to conduct further research to understand why customers are dissatisfied with the waistband and fabric of the shorts and trunks. Overall, the data suggests that there is room for improvement in the Shorts & Trunks category, particularly in terms of material quality, fit, and style. By addressing these concerns and offering a wider range of color options, product developers can better meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
an actual drawstring at the waist1
beautiful pattern1

Based on the data provided, it seems that customers are primarily motivated to buy shorts and trunks based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and sizing, in order to make an informed purchasing decision. Other factors that may influence customer buying decisions include advertising attraction and brand reputation, although these appear to be less important than the product description. Customers may be drawn to certain brands or styles based on advertising or reputation, but ultimately they are looking for a product that meets their specific needs and preferences. To optimize Amazon listings for shorts and trunks, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This may include information about the materials used, the fit and sizing, and any special features or technologies that set the product apart from competitors. Additionally, sellers should consider using high-quality images and videos to showcase the product and provide a more immersive shopping experience for customers. By focusing on these key elements, sellers can help to attract and convert more customers and drive sales in the shorts and trunks category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fit good
fit and
size up7
size up
size up last longer
large size4
big size
large size
size large
last year3
last summer
last year
4t work3
4t work
last long3
last long
short long2
short long
long short
fit him2
fit him
summer clothes2
wear 2 summer
wear through summer

Based on the customer expectations mentioned, it seems that customers are looking for shorts and trunks that come in a variety of lengths and color patterns. The fact that "longer" was mentioned once suggests that some customers may be looking for shorts that provide more coverage, while the two mentions of "short long" indicate that there may be demand for shorts that fall somewhere in between short and long lengths. In terms of color patterns, customers seem to want options beyond basic solid colors. Sellers may want to consider offering shorts and trunks in a range of prints and patterns to appeal to this desire for variety. To prioritize product development, sellers may want to focus on creating shorts and trunks that come in a range of lengths and color patterns. This could involve offering different styles of shorts, such as high-waisted or cargo shorts, to cater to different preferences. In terms of marketing promotion factors, sellers may want to highlight the variety of lengths and color patterns available in their shorts and trunks. They could also consider offering customization options, such as allowing customers to choose their own color combinations or patterns. Additionally, showcasing the versatility of shorts and trunks, such as how they can be worn for both casual and athletic activities, could help attract a wider range of customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Chelsey K
Good qualityJul. 2020
Good quality and fits as expected. 👍
PassJul. 2020
Made smaller then they say on description
Great buyMay 2022
Fit my son great! I did cut out the mesh because he does not like how that felt but other than that fit just as expected. Didn't have a weird smell like some other swimsuits do either.
J. Barrett
Perfect fitJul. 2019
These fit my son perfectly. I love the color and the fabric. He had fun in the pool with them.
The trunks fit well and look good on. The netting lined pockets come out when playing in the water. Since an 8-year-old doesn't have much to carry, I am thinking of sewing them shut.
Excellent color , washed & dried well. Adjustable waist
Great quality thick material
Wonderful!Jul. 2016
Cute and fun. My son loves them.
Our son needed a new set of swim trunks, and we discovered Kanu, and now we will always buy Kanu for our son! The print is gorgeous in person, and the fit is perfect. The fabric is soft and supple, making high activity easy when wet. The cut on the legs looks better than other brands we've purchased, and fits more like an adult with slightly longer legs, which we wanted.
Heather Facey
Five StarsJun. 2017
Great trunks!

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