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Side Combs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Heat Resistant Mat for Hair Tools, Silicone Curling Iron Holder Pouch for Curling Wand, Portable Flat Iron Travel Case Cover Styling Station Pad Organizer for Hair Straightener(2 Packs-Small)
Camila Paris CP2910 French Side Combs Large Curved, Black French Twist Hair Combs Decorative, Strong Hold Hair Clips for Women Bun Chignon Up-Do, No Slip Styling Girls Hair Accessories, Made in France
Camila Paris CP2877/2 French Hair Side Combs, Tokyo, Interlocking Combs French Twist Hair Combs, Strong Hold Hair Clips for Women Bun Chignon Up-Do, Styling Girls Hair Accessories, Made in France
Camila Paris CP3101 French Large Banana Clip Hair Comb, Flexible Banana Clips Hair for Thick Hair Ponytail Holder Interlocking Banana Hair Clips Styling Hair Banana Clips for Women Made in France
44 Pieces Wedding Hair Comb Faux Pearl Crystal Bride Hair Accessories Hair Side Comb Clips U-shaped Flower Rhinestone Pearl Hair Clips for Bride Bridesmaid (Fresh Style)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Side Combs, has a relatively high customer satisfaction rating. With an average rating of 4.14 out of 5 and a total of 2068 reviews, it suggests that a significant number of customers have purchased and used the product, and the majority of them have been satisfied with their purchase. However, it's important to note that customer satisfaction is subjective and can vary from person to person. It's also possible that some customers may have had negative experiences with the product, but chose not to leave a review. Therefore, it's always a good idea to read through a variety of reviews before making a purchase decision. As for advice, if you're considering purchasing this product, it's recommended that you read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. Additionally, you may want to consider factors such as price, brand reputation, and your own personal needs before making a final decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is counter, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Side Combs product are daughters, wives, and bridesmaids, with daughters being the most frequently mentioned. This suggests that the product may be popular among women who are attending or participating in weddings, as weddings were the most frequently mentioned usage of the product. Additionally, the top three places to use the product were the counter, bathroom, and bathroom counter, which suggests that the product is likely used for hair styling and grooming. Given this information, it is likely that the customer profile for this product is women who are attending or participating in weddings, as well as women who are interested in hair styling and grooming. These customers may be looking for a product that is easy to use and can help them achieve a polished, elegant look for special occasions. To appeal to this customer profile, it may be helpful to market the product as a must-have accessory for weddings and other formal events. Additionally, highlighting the product's ease of use and versatility (e.g. for travel) may also be effective in attracting customers. Offering tutorials or styling tips on social media or the product website may also be a useful way to engage with customers and build brand loyalty.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are comb, clip, teeth, large, comb part. The most mentioned elements about comb are constantly fall off(4.58%), tiny and(3.82%).
The top 5 positive reviews are comb, clip, color, product, quality. The most mentioned elements about comb are exquisite(8.22%), good quality(3.84%).
Beauty & Personal Care > Hair Care > Hair Accessories > Side Combs
constantly fall off4.58%
tiny and3.82%
cheap plastic1.53%
difficult to keep in my hair0.76%
comb part3.05%
good quality3.84%
stay in my hair0.82%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of the Side Combs category is the comb itself, which is mentioned both as a pro and a con. The top 5 cons of the product are related to the comb, including its size, teeth, and clip. On the other hand, the top pro aspect is also the comb, which suggests that it is an essential feature of the product. Overall, the sentiment analysis of the data is mixed, with both positive and negative aspects mentioned. However, the fact that the comb is mentioned both as a pro and a con suggests that it is a crucial aspect of the product that needs to be carefully considered in product development and selection. To improve the product, manufacturers could focus on developing combs that are more comfortable to use, with teeth that are less likely to break or snag hair. They could also consider offering a range of sizes and styles to suit different hair types and preferences. Additionally, manufacturers could work on improving the clip and other aspects of the product to address the other cons mentioned in the data. In conclusion, while the Side Combs category has both pros and cons, the comb is a crucial aspect that needs to be carefully considered in product development and selection. By focusing on improving the comb and other aspects of the product, manufacturers can create a better product that meets the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality1
size i1

Based on the data provided, it seems that customers are primarily motivated to buy side combs based on the product description. This could be because customers want to ensure that the side comb they purchase will meet their specific needs and preferences. Additionally, recommendations from friends also play a significant role in the decision-making process, indicating that customers value the opinions of those they trust. Price is mentioned as a factor, but it appears to be less important than the product description and recommendations from friends. This suggests that customers are willing to pay a premium for a side comb that meets their needs and has been recommended by someone they trust. To optimize an Amazon listing for side combs, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. Additionally, including customer reviews and ratings can help build trust and credibility with potential buyers. Finally, leveraging social proof by highlighting any endorsements or recommendations from trusted sources can also be effective in driving sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size4
large size
big size
comb big
on big comb
comb tighter3
comb part longer
comb part big
duration long2
hair more dense2
hair thicker
thicker hair with texture
in different color2
in different color
in other color
longer in length
loop on end
petite size2
small size

Based on the information provided, it is unclear what the specific customer expectations are for the Side Combs category. However, as a general analysis, customers who are interested in purchasing side combs may be looking for products that are durable, easy to use, and provide a secure hold for their hair. To meet these expectations, sellers should prioritize product development that focuses on creating high-quality side combs that are made from durable materials and have a comfortable grip. Additionally, sellers should consider offering side combs in a variety of sizes and styles to accommodate different hair types and preferences. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their side combs, such as their ability to provide a secure hold without damaging hair. They should also consider showcasing their products in use on different hair types to demonstrate their versatility. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can increase their chances of success in the Side Combs category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I am so happy I ordered the 44 Piece Hair Accessories for my daughter's Matron of Honor, Maid of Honor and 8 bridesmaids. They pieces were so lovely that the Bride used a piece to weave in the braided and curled back of her long hair for her wedding day. The Mother of the Groom used as well as the Matron of Honors Mother. The pieces were gorgeous and enjoyed by all . They were sturdy & stayed in place the entire day. We could not have been happier.
All of them are beautiful and sturdy and so much fun for the wedding day!!!! You can also put the extras in little girl’s and bridesmaids hair for weddings and proms too!!!
James Carter
perfect for my daughter's hair for her wedding day. The flower girl even wore some of them. There is a huge variety to choose from. I ended up giving the remaining to the hairdresser there were so many
This box of hair bling was a hit at my daughter’s wedding! Everyone from the bride and bridesmaids to the mother and officiant chose pieces to use. I did receive one pin with a pearl missing, but overall, it was beautiful and was as described. The combs are a bit heavy, so if you have fine or thin hair, you may prefer to use the pins or the garland piece. I’m glad I purchased and would recommend.
Worth every penny, would definitely recommend
Anh Pham
So niceOct. 2019
Oh man god. This so beautiful. I love this.
♥️Jan. 2022
Excelente producto
PerfectSept. 2020
This is a steal. The pieces are beyond beautiful.
I loved my hair combs. Good material. My bridesmaids wore for my wedding.
I loved them! They look just like they were advertised online, true to life! Beautiful!😘

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