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Side Dishes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Aahana's Jaipur Millet & Lentil Bowl – Vegan Food, Gluten Free Meals, Kosher, Non-GMO, Plant-Based, Meals Ready To Eat Indian Food & Vegetarian Food | Just Add Water, No Refrigeration (4 Pack)
Sow Good Crackers - High Fiber, Low Carb, Gluten Free, and Vegan Keto Crackers with 8g of Fiber - 1 Net Carb*, Paleo Chips with Flax, Diabetic Friendly Diet Foods (Salt & Vinegar, 2-Pack)
BUSH'S BEST Honey Baked Beans, Canned Baked Beans, Source of Plant Based Protein and Fiber, Low Fat, Gluten Free, 16 oz (Pack of 12)
NOH Chinese Fried Rice, 1.0-Ounce Packet, (Pack of 12)
Inca's Food Maiz Morado - Purple Corn Cob - 15 Oz. (3-Pack)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Side Dishes, has an average rating of 4.09 out of 5 and has received a total of 373 reviews on Amazon. This indicates that the product has generally been well-received by customers, with a majority of them being satisfied with their purchase. However, it is important to note that there may be some room for improvement, as the average rating is not quite at the 5-star level. It may be worth analyzing the reviews in more detail to identify any common issues or areas for improvement that could help boost customer satisfaction even further. Overall, my advice would be to continue monitoring customer feedback and making adjustments as needed to ensure that the product remains competitive and meets the needs of customers in the Side Dishes category. Additionally, it may be helpful to consider offering promotions or incentives to encourage more customers to leave reviews and provide valuable feedback.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is vacation, the most common location is hawaii, the most common behavior is lunch . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used by families with young children and their friends. The fact that "kid" and "family" were both mentioned six times suggests that this product is likely marketed towards families with children. Additionally, the top two usages of the product were for lunch and travel, which further supports the idea that this product is marketed towards families who are on-the-go. In terms of where the product is used, it seems that it is most commonly used in Hawaii, which could suggest that this product is marketed towards families who are vacationing in Hawaii. However, it is also commonly used in the office and on a desk, which could suggest that this product is marketed towards busy parents who are looking for a quick and easy side dish to bring to work or eat at their desk. Overall, it seems that the customer profile for this product is likely families with young children who are busy and on-the-go. To better target this demographic, the company could consider marketing the product as a quick and easy side dish that is perfect for busy families who are always on the move. They could also consider partnering with travel companies or vacation rental companies to promote the product to families who are vacationing in Hawaii or other popular vacation destinations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, olive, texture, taste, rice. The most mentioned elements about can are dent(16.67%).
The top 5 positive reviews are flavor, taste, meal, ingredient, bowl. The most mentioned elements about flavor are good(12.66%), rich(7.59%).
Grocery & Gourmet Food > Deli & Prepared Foods > Side Dishes
like like2.53%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards Side Dishes is mixed. While flavor is the top pro aspect mentioned, there are several cons mentioned as well, including can, olive, texture, taste, rice, meal, ingredient, and bowl. It's important to note that the specific context of these cons and pros is not clear, so it's difficult to draw definitive conclusions. However, it's possible that the can and olive cons refer to canned or pre-packaged side dishes, which may be perceived as less fresh or flavorful. The texture and taste cons could refer to specific dishes that were not well-received by consumers. The rice and ingredient cons may suggest that consumers are looking for more variety and creativity in their side dishes. To improve product development and selection in this category, it may be helpful to focus on fresh, high-quality ingredients and unique flavor combinations. Offering a variety of options, including vegetarian and gluten-free choices, could also appeal to a wider range of consumers. Additionally, providing clear information about the ingredients and preparation methods could help build trust and loyalty among customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are primarily motivated to buy this product because it has been recommended by their friends. This suggests that word-of-mouth marketing is a powerful tool in this category, and that customers are likely to trust the opinions of people they know and respect. In terms of product features, it appears that the product description is the top feature that customers are looking for. This suggests that having a clear and detailed product description is crucial for optimizing sales in this category. Some possible reasons why customers value product descriptions could include wanting to know more about the ingredients, nutritional information, or cooking instructions. To optimize an Amazon listing for this category, it would be important to focus on creating a compelling product description that highlights the unique features and benefits of the product. This could include using high-quality images, providing detailed information about the ingredients and nutritional value, and including customer reviews and testimonials to build trust and credibility. Additionally, leveraging social proof and encouraging customers to leave reviews and share their experiences with the product could help to drive sales and increase customer loyalty.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
5 cup1
5 cup
ditch travel spoon1
ditch travel spoon
flavor without chilly pepper more grain easy to open1
flavor without chilly pepper more grain easy to open
good flavor1
good flavor
help somebody1
help somebody
large size1
large size
less hot1
less hot
more variety1
more variety

Based on the limited information provided, it is difficult to provide a comprehensive analysis of customer expectations for the Side Dishes category. However, I can offer some general insights and suggestions for sellers in this category. Firstly, it is important for sellers to understand the specific needs and preferences of their target customers. This can be achieved through market research, customer surveys, and analyzing sales data. By understanding what customers are looking for in a side dish, sellers can develop products that meet those needs and stand out from competitors. In terms of product development prioritization, sellers should focus on creating side dishes that are both delicious and convenient. Customers are often looking for quick and easy meal solutions, so side dishes that can be prepared quickly and easily will be in high demand. Additionally, side dishes that are healthy and made with high-quality ingredients will appeal to health-conscious customers. When it comes to marketing promotion factors, sellers should focus on highlighting the unique features and benefits of their side dishes. This can be done through social media advertising, influencer partnerships, and product demonstrations. Additionally, offering promotions and discounts can help attract new customers and encourage repeat purchases. Overall, the key to success in the Side Dishes category is to understand customer needs and preferences, develop products that meet those needs, and effectively promote those products to target customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I've used others that are better. If you're not careful you'll wind up with a lumpy sticky mess. Try and mix this with the liquid prior to inserting it into the rice mixture.
TastyOct. 2022
Convenient and complete meal in a cup. Delicious!
There is nothing wrong with it just too spicy
Too ExpensiveJul. 2019
You can buy this for 6 to 8 dollars in the Latin super markers or western beef
I found this product when I lived in Hawaii 20 years ago and have used it ever since. It has a wonderful flavor that is better than many fried rice dishes I have been served in restaurants. I have tried many times with the help of Asian friends to make a comparable seasoning mix for my homemade fried rice and always went back to using the NOH's brand. I am not sure why I tried for so long since this product is delicious and inexpensive to use.
The bag was broken and purple corn was all over the box string the other products I ordered.
Ordered 3-4packs. Didn't get all 3-4packs. So it's no longer subscribed...
Great to be able to get this item from Amazon. My wife is from Peru and loves this. We were buying from another online store items like this and other Peruvian foods but the shipping was outrageous. I said to her let's check Amazon and was happy to find. Also love that it is supplied by Amazon as I'm a prime member so free fast shipping and I prefer to buy items that are fulfilled by Amazon Incase their is an issue.
Did not care for the taste or texture of the crackers.
As someone who typically strays away from strictly vegetarian food, I was blown away by this product's ability to make me feel full and satisfied after eating one serving. The flavors are very strong and authentic. I felt a sense of nostalgia while I ate this product, as I was brought back to eating my grandmother's lentil curries during my childhood summers in India. I love the variety of flavor options- each one is very unique, you can never get tired of one! Because of the very simple prep instructions and convenience, I will be repurchasing this product and bringing it to work for lunch. I always look for meals, such this, with high protein because I focus on strength training in the gym. The nutritional value of this product is a huge plus for those who are looking to stay fit and healthy! Aahana's is the best!!

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