Skateboarding product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Amazon BSR product in the Skateboarding category has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 625 reviews, it's clear that many customers have had positive experiences with this product. If you're considering purchasing this product, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. This can help you make an informed decision and ensure that the product meets your specific needs. Overall, it's clear that this product has been well-received by customers in the Skateboarding category. If you're in the market for a new skateboard or related gear, this product is definitely worth considering.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is all the time, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Skateboarding product is most commonly associated with family members, particularly sons, kids, and grandsons. This suggests that the product may be popular as a gift for younger family members who are interested in skateboarding. In terms of usage, the product is most commonly used in schools and homes, with only one mention of it being used in a bar. This suggests that the product is primarily used for recreational purposes rather than professional or competitive use. The most common usage of the product is as a gift, particularly for birthdays. This suggests that the product may be popular among parents and grandparents who are looking for a fun and engaging gift for their children or grandchildren. Based on this data, the customer profile for this product is likely to be parents and grandparents who are looking for a fun and engaging gift for their children or grandchildren who are interested in skateboarding. They may be interested in purchasing the product for recreational use rather than professional or competitive use, and may be looking for a product that is both fun and safe for their children or grandchildren to use. To appeal to this customer profile, it may be helpful to focus on marketing the product as a fun and engaging gift for younger family members. Emphasizing the safety and durability of the product may also be important, as parents and grandparents are likely to be concerned about the safety of their children or grandchildren while using the product. Additionally, offering discounts or promotions for birthday gifts may be a good way to attract customers who are looking for a fun and unique gift for their child or grandchild's birthday.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, wheel, lace, sole, size. The most mentioned elements about shoe are small(6.35%), tight(3.17%).
The top 5 positive reviews are shoe, fit, style, size 1 big, padded tongue. The most mentioned elements about shoe are comfortable(11.11%), good look(6.67%).
come apart1.59%
do not have cushion1.59%
good look6.67%
fit good2.22%
fit my son perfectly1.11%
have not see any sign them fall apart yet1.11%
size 1 big1.11%
padded tongue1.11%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the shoe aspect is the most important factor for consumers when it comes to skateboarding products. The top 1 con and pro aspect mentioned most are both related to the shoe, indicating that the quality and design of the shoe is crucial for consumers. The top 5 cons mentioned are related to the shoe, wheel, lace, sole, and size. This suggests that consumers are looking for products with better quality and durability in these areas. On the other hand, the top 1 pro aspect mentioned is also related to the shoe, indicating that consumers appreciate products with good quality and design. In terms of product development and selection, it is important for manufacturers to focus on improving the quality and durability of the shoe, wheel, lace, sole, and size. Additionally, they should consider incorporating more features that consumers appreciate, such as good quality and design. By doing so, they can create products that meet the needs and preferences of consumers, and ultimately increase customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers in the skateboarding category are primarily motivated by brand reputation when making purchasing decisions. This suggests that they are looking for products from well-known and respected brands in the industry. Additionally, the fact that "undefined" was mentioned multiple times suggests that there may be other factors at play that are not captured in the data. It's possible that customers in this category are also motivated by factors such as price, product features, or customer reviews. Given that product description was listed as the top feature, it's important for sellers in this category to focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. This can help to differentiate their products from competitors and provide customers with the information they need to make informed purchasing decisions. To optimize their Amazon listings, sellers should focus on using relevant keywords in their product titles and descriptions to improve visibility in search results. They should also consider using high-quality images and videos to showcase their products and provide customers with a better understanding of what they are buying. Finally, sellers should encourage customers to leave reviews and ratings, as positive feedback can help to improve their product rankings and attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long3
last long
more color & style1
more color
add more color1
more color
are not make in china1
are not from china
checkerboard one1
checkerboard one
continue keep shoe good1
take good care of shoe
cuter style1
more style
double wheel1
two set of wheel

Based on the customer feedback, it seems that customers in the Skateboarding category are looking for products that offer more color and style options. Additionally, they want products that are durable and long-lasting. One customer also mentioned that they would like to see even more color options available. To address these expectations, sellers in this category should prioritize product development that focuses on offering a wide range of color and style options. They should also focus on creating products that are made with high-quality materials and are designed to last. This could involve using materials that are specifically designed for skateboarding, such as reinforced stitching or durable rubber soles. In terms of marketing promotion factors, sellers should highlight the durability and longevity of their products in their marketing materials. They should also emphasize the range of color and style options available, as this is clearly an important factor for customers in this category. Additionally, they could consider partnering with popular skateboarders or influencers to help promote their products and reach a wider audience. Overall, by prioritizing product development that focuses on color and style options, durability, and longevity, and by emphasizing these factors in their marketing materials, sellers in the Skateboarding category can better meet the expectations of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Not true to size , up setting had to return twice , what going on
Great buyMar. 2021
These are a perfect fit. Comfortable. My kids love them.
noneApr. 2022
My son loves them
J Harris
I love them!Jan. 2021
Asked for these for my 20th birthday... yes my 20th. I love the print on them and they’re super versatile. The fit is definitely what i expected, and the wheels are easy to take in and out!
Stacy Battige
The product sizing chart was hard to understand so the shoes I received were way too small. Tried to message to return the item and never got a response back.
pablo soto
CambiarJun. 2021
Hola me gustaria saber si lo puedo cambiar por un num mas grande porq le quedo apretado biene muy reducido
NiceDec. 2022
Nice looking shoes, made a good present for 9 y/o
Loved themAug. 2020
Enjoyed watching my great granddaughter learn to use them.
My daughter loves. I honestly couldn’t understand the size chart. My daughter is 9 & fits a 5-6 shoe( i found out) and I got her a 4. :/ she says they are tight. But she likes them
Great GoftDec. 2022
Amazing gift

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