Sketchbooks & Notebooks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 23
2023/01/20
Top 1
Average Ratings
4.6
Total Reviews
8,354
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Sketchbooks & Notebooks, has a total of 8354 reviews on Amazon. However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are over 8000 reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider looking for similar products in the same category to compare features and prices. Overall, it is important to do your research and read reviews before making a purchase to ensure that you are getting a product that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, which falls under the category of Sketchbooks & Notebooks, is primarily associated with three user types: daughter, granddaughter, and kid. Among these, the term "daughter" has the highest number of mentions (795), followed by "granddaughter" (400) and "kid" (279). This suggests that the product is popular among young girls and children in general. When it comes to the places where this product is commonly used, the top three mentions are school (62), backpack (23), and car (20). This indicates that the product is frequently utilized in educational settings, carried in backpacks, and even used during travel in cars. In terms of usage, the two most common purposes for this product are as a gift (626 mentions) and for sketching (245 mentions). This implies that the product is often purchased as a gift, possibly for occasions like birthdays or holidays, and is also used for artistic purposes. Based on this analysis, the customer profile for this product can be described as parents or grandparents who are looking for a suitable gift for their daughters or granddaughters. The product's popularity among kids suggests that it appeals to a younger audience, possibly between the ages of 6 and 12. The fact that it is commonly used in schools indicates that it may be marketed towards students, while its association with sketching suggests that it could be attractive to those with artistic inclinations. To further cater to this customer profile, it would be beneficial to emphasize the product's durability, versatility, and suitability for artistic expression. Additionally, highlighting any unique features or designs that would appeal to young girls could help differentiate the product from competitors. Offering customization options, such as personalization or themed editions, could also enhance its appeal as a gift item.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paper, page, cover, stencil, marker. The most mentioned elements about paper are flimsy feel(1.47%), easily rip(1.28%).
The top 5 positive reviews are paper, page, size, quality, pad. The most mentioned elements about paper are good quality(19.07%), thick enough(4.35%).
Cons
paper21.61%
flimsy feel1.47%
easily rip1.28%
not white0.73%
scratchy0.55%
thinner0.55%
page19.60%
cover8.24%
stencil2.75%
marker2.38%
Pros
paper34.52%
good quality19.07%
thick enough4.35%
durable3.20%
good2.47%
smooth1.15%
page9.60%
size8.09%
quality6.04%
pad3.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant pro and con aspect of Sketchbooks & Notebooks is paper quality. The top 1 pro aspect mentioned most is paper, with a percentage of 34.52%, while the top 1 con aspect mentioned most is also paper, with a percentage of 21.61%. This suggests that customers are highly concerned about the quality of paper used in these products. The top 5 cons of Sketchbooks & Notebooks are paper, page, cover, stencil, and marker, while the top 5 cons of the tip are paper, page, size, quality, and pad. These cons suggest that customers are looking for products that have high-quality paper, durable covers, and tips that are suitable for their needs. To improve product development and selection, manufacturers should focus on improving the quality of paper used in Sketchbooks & Notebooks. They should also consider developing products with durable covers and tips that are suitable for different types of users. Additionally, manufacturers should consider offering a variety of sizes and styles to cater to different customer preferences. In conclusion, while Sketchbooks & Notebooks are popular products, customers are highly concerned about the quality of paper used in these products. Manufacturers should focus on improving paper quality, developing durable covers and tips, and offering a variety of sizes and styles to cater to different customer preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others6
size3
interested2
always such good quality1
bind at the top1

Based on the data provided, it seems that customers primarily buy sketchbooks and notebooks based on the product description. This indicates that customers rely heavily on the information provided about the product to make their purchasing decisions. A well-written and detailed product description can effectively communicate the features, benefits, and quality of the sketchbook or notebook, which helps customers understand what they are buying. There are several reasons why the product description is the top feature for buyers in this category. Firstly, customers want to ensure that the sketchbook or notebook meets their specific needs. A detailed product description can provide information about the paper quality, size, binding, and any additional features that may be important to the buyer. Secondly, customers may be looking for specific functionalities or designs that are mentioned in the product description. For example, if a sketchbook is marketed as suitable for watercolor painting, customers interested in that medium would be more likely to purchase it. Lastly, customers may want to compare different products within the category, and a well-written product description can help them make an informed decision. By highlighting the unique selling points and benefits of a particular sketchbook or notebook, customers can easily differentiate between various options available. Based on this information, here are a few suggestions for optimizing Amazon listings in this category: 1. Ensure that the product description is detailed, accurate, and informative. Include relevant information about the paper quality, size, binding, and any special features or functionalities. 2. Use clear and concise language to describe the product, avoiding jargon or technical terms that may confuse potential buyers. 3. Highlight the unique selling points of the sketchbook or notebook. If it has specific features or designs that set it apart from competitors, make sure to emphasize them in the product description. 4. Include high-quality images that showcase the product from different angles and provide a clear view of its features. 5. Encourage customers to leave reviews and ratings, as positive feedback can further enhance the credibility and desirability of the product. By optimizing the product description and providing accurate and detailed information, sellers can better meet the needs and expectations of customers in the Sketchbooks & Notebooks category, ultimately increasing sales and customer satisfaction.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
paper thicker10
paper thicker
thicker paper
paper heavier
thick paper
perforate10
page perforate
perforated edge
paper perforate
perforate at top
perforation at too
more page9
more page
heavy paper5
heavy paper
heavy weight paper
paper heavier
paper heavy
paper thick
good quality paper4
high quality paper
inside paper good quality
paper quality
quality paper
last long4
last long
more stencil4
stencil thicker
more stencil
sheet4
more sheet
colored pen3
colored pencil
colored pencil or pen
more sticker3
more sticker
more sticker reusable

Analysis of Customer Expectations for Sketchbooks & Notebooks: Based on the customer feedback, it is evident that there are three key expectations for sketchbooks and notebooks in this category: thicker paper, perforation, and more pages. These expectations have been mentioned multiple times, indicating their significance to customers. Let's delve deeper into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Thicker Paper (10 mentions): Customers value sketchbooks and notebooks with thicker paper as it prevents ink bleeding and provides a better surface for various art mediums. To address this expectation, sellers should prioritize sourcing or developing sketchbooks and notebooks with higher GSM (grams per square meter) paper. Emphasize the thickness and quality of the paper in product descriptions and marketing materials to attract customers who prioritize this feature. 2. Perforation (10 mentions): The demand for perforated pages suggests that customers want the ability to easily tear out and share their artwork or notes. Sellers should consider incorporating perforated pages into their product offerings. This feature can be particularly appealing to artists, students, or professionals who frequently need to remove pages from their sketchbooks or notebooks. Highlight the perforation feature in product descriptions and marketing campaigns to attract customers seeking this convenience. 3. More Pages (9 mentions): Customers desire sketchbooks and notebooks with a higher page count, indicating a need for more space to express their creativity or take extensive notes. Sellers should prioritize offering products with a larger number of pages to cater to this expectation. Consider providing options with varying page counts to accommodate different customer preferences. Promote the increased page count as a selling point to attract customers who require more space for their artistic or writing endeavors. Product Development Prioritization Suggestions: 1. Focus on sourcing or developing sketchbooks and notebooks with thicker paper to meet the demand for improved quality and prevent ink bleeding. 2. Incorporate perforated pages into product offerings to cater to customers who value the ability to easily tear out and share their work. 3. Offer sketchbooks and notebooks with a higher page count to provide customers with more space for their creative or note-taking needs. Marketing Promotion Factors Suggestions: 1. Highlight the thickness and quality of the paper in product descriptions and marketing materials to attract customers seeking sketchbooks and notebooks with superior paper. 2. Emphasize the convenience of perforated pages, showcasing how they enable easy sharing or removal of artwork or notes. 3. Promote the increased page count as a selling point, emphasizing the ample space available for customers to express their creativity or take extensive notes. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and differentiate their offerings in the Sketchbooks & Notebooks category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Jeongbin park
Purchased
GoooodSept. 2019
Gooooood! It's proper
Meru
Purchased
I only bought it bc i had to for a college class but ngl i like the way the paper feels
Girl
Purchased
Shipped well. Good paper.
Jurnee
Purchased
My customers have been asking for this size and weight paper, so I finally brought it in. Second day it was here I sold ten sheets.
barbara hall
Purchased
Paper is good quality. Packaged very well.
Krystiana
Purchased
No issues, didn't come in ripped or anything.
LLL
Purchased
As expectedJan. 2020
Bought for college course
Skye
Purchased
The sketchbook quality wise is fantastic, I’m a big fan of all the strathmore sketchbooks. But it was packaged poorly and it really could have ruined the sketchbook. The quality isn’t exactly bad, but when I buy something new I expect it to be pristine rather than crumpled on the edges. Still great quality for sketching and holds up well against heavy erasing.
Lisa JF
Purchased
Exactly what I needed for larger sketches for children's book illustrations. Arrived on tine in great condition. Price is comparable to other art supply stores. Nice weight paper for the purpose... basic sketches. I will transfer my designs onto better watercolor or Bristol board, depending on what media I use.
R Smith
Purchased
Five StarsSept. 2018
Excellent, in that I didn’t have to go outside.

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