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Skiing product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Arctix womens Essential Insulated Bib Overalls
Arctix womens Insulated Snow Pants
Thermajane Long Johns Thermal Underwear for Women Fleece Lined Base Layer Pajama Set Cold Weather
Carhartt Men's Knit Cuffed Beanie
Arctix womens Essential Insulated Bib Overalls

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for skiing products on Amazon in the given category is 4.59 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 40,228 reviews, it suggests that there is a significant number of customers who have purchased and reviewed skiing products on Amazon. The high average rating suggests that customers are generally pleased with the quality and performance of the skiing products available in this category. It indicates that the majority of customers have had positive experiences and are satisfied with their purchases. Based on this information, my advice would be to continue offering high-quality skiing products that meet customer expectations. It's important to maintain the level of customer satisfaction by consistently delivering products that are reliable, durable, and perform well on the slopes. Additionally, encouraging customers to leave reviews after their purchase can help build trust and provide valuable feedback for further improvements. Monitoring customer feedback and addressing any negative reviews or concerns promptly is also crucial. This will help maintain a positive reputation and ensure that customers continue to have a satisfactory experience when purchasing skiing products on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is winter lol, the most common location is snow, the most common behavior is skiing . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is clear that the product is primarily used for skiing and travel, with skiing being the most popular usage. The top three users mentioned are daughter, son, and kid, indicating that the product is likely marketed towards families with children who enjoy skiing. The top three places to use the product are snow, around the house, and mountain, with snow being the most popular. This suggests that the product is primarily used in cold weather environments, likely for skiing and other winter sports. Given this information, it is likely that the customer profile for this product is families with children who enjoy skiing and other winter sports. They are likely to live in areas with cold weather and have a passion for outdoor activities. To better target this customer profile, the company could consider marketing the product towards families with children, highlighting its durability and usefulness for skiing and other winter sports. They could also consider partnering with ski resorts or other winter sports destinations to increase visibility and reach a wider audience. Additionally, they could explore expanding the product line to include other winter sports equipment or accessories to appeal to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pant, material, fit, fabric, top. The most mentioned elements about pant are fit small(0.60%), run long(0.15%).
The top 5 positive reviews are fit, color, material, quality, hat. The most mentioned elements about fit are good(20.89%), snug(0.38%).
fit small0.60%
run long0.15%
have a pilling issue0.09%
rip open0.07%
have bad pilling after just a few wear0.04%
just right0.24%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the skiing category has some mixed reviews. The top con aspect mentioned most is pant, followed by material, fit, fabric, and top. On the other hand, the top pro aspect mentioned most is fit. The cons mentioned suggest that customers are not satisfied with the quality and fit of the skiing products. The material and fabric of the products also seem to be a concern. However, the pro aspect of fit suggests that when the product fits well, customers are happy with it. To improve product development and selection, it would be beneficial to focus on improving the quality and fit of the skiing products. Using high-quality materials and fabrics that are durable and comfortable would be a good start. Additionally, offering a variety of sizes and styles to accommodate different body types and preferences would also be helpful. Overall, it is important to listen to customer feedback and address their concerns to improve the skiing products and increase customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
size chart5

Based on the data provided, it seems that customers in the skiing category are primarily motivated to buy a product based on its product description. This indicates that customers value detailed and informative descriptions that help them understand the features and benefits of the product. There could be several reasons why product description is the top feature for buyers in this category. Firstly, skiing equipment often requires specific features and functionality, and customers want to ensure that the product meets their needs. A comprehensive product description can provide them with the necessary information to make an informed decision. Additionally, skiing is a sport that requires technical knowledge and expertise. Customers may rely on the product description to understand the quality, performance, and suitability of the product for their skill level and skiing conditions. A well-written description can instill confidence in the customer and increase the likelihood of a purchase. Based on this information, optimizing the Amazon listing for skiing products should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed specifications: Include specific details about the product's features, materials, dimensions, and any unique selling points. This will help customers understand what sets the product apart from others in the market. 2. Highlight benefits: Clearly communicate the benefits of the product, such as improved performance, durability, or comfort. Explain how these features can enhance the skiing experience for the customer. 3. Use high-quality images: Include multiple high-resolution images that showcase the product from different angles. This will give customers a visual representation of the product and help them visualize using it. 4. Include customer reviews: Positive reviews can reinforce the product's quality and reliability. Encourage satisfied customers to leave reviews and consider featuring some of the most compelling ones in the listing. 5. Optimize keywords: Use relevant keywords in the product title, bullet points, and description to improve search visibility. Research popular skiing-related terms and incorporate them naturally into the listing. By focusing on these optimization strategies, sellers can better meet the needs of skiing customers and increase the likelihood of conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fit good
fit properly
fit right
fit fitted
big size
size up25
size up
size up or
last long22
last long
last longer
last awhile
last long term
last year12
last season
last few year
last year
last 2 year
last couple year
fully water proof11
truly waterproof for
snug fit7
tight fit
snugger fit
stretch out7
stretch out
last more than year6
last more than 1 season
last more than one season
last for few year
last more than one year
last over 25 year
more pocket on outside6
more pocket
additional pocket
more pocket down by waist
more pocket on inside

Based on the customer expectations mentioned, it is clear that customers in the skiing category are looking for products that fit well, last long, and are sized up appropriately. These expectations are crucial for sellers to consider when developing and marketing their products. To prioritize product development, sellers should focus on creating products that are durable and long-lasting. This can be achieved by using high-quality materials and ensuring that the products are designed to withstand the wear and tear of skiing. Additionally, sellers should pay close attention to sizing and fit, as customers are looking for products that fit well and are comfortable to wear. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their products. This can be done through product descriptions, customer reviews, and marketing campaigns that highlight the quality of the materials used in the products. Additionally, sellers should consider offering sizing guides and tools to help customers find the right fit for their skiing gear. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers in the skiing category can create products that meet the needs of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

kim anglin
Great fitNov. 2019
Carthartt products always top of the line, great fit, doesn't wear after washing
Five StarsNov. 2017
Great as always from Carhartt.
Soft, comfy, & warm. Great for the price, definitely buying in more colors!
Five StarsFeb. 2018
Super warm. It’s gone through the wash several times and still feels great.
Five StarsNov. 2017
Best hats out there.
Great Buy!Jan. 2018
Great material, just enough but not too much!
Alan Karafa
The hat is pitched as "one size fits all" which means: if you have a larger head, with a full compliment of hair, you'll be fine in this hat. I do not have a big noggin, and no hair, so therefore I bought the youth size! The youth size fits great! Baldies go for the youth size.
Normally wear 8-10 size pants. These run small I feel. They fit but where tight. And when I receive them the button/snap was broken. Sent back went size up. Much more comfortable. Wore leggings under them. Little hard to zip over ski boot.
Perfect fit!
The pants are warm and well made. I love everything about them except the snaps at the waist do not stay snapped.

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