Skillets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 26
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Cuisinart 77-17N Stainless Steel Chef's Classic Stainless, 17-Piece, Cookware Set
CAROTE Nonstick Frying Pan Skillet,Non Stick Granite Fry Pan with Glass Lid, Egg Pan Omelet Pans, Stone Cookware Chef's Pan, PFOA Free (Classic Granite, 10-Inch)
Lodge L10CF3 Cast Iron Covered Deep Skillet, Pre-Seasoned, 5-Quart
OXO Good Grips 10" Frying Pan Skillet, 3-Layered German Engineered Nonstick Coating, Stainless Steel Handle with Nonslip Silicone, Black
All-Clad HA1 Nonstick Hard Anodized Fry Saute Pan with Lid Set, 10" and 4QT w, Black

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for the Skillets category on Amazon, it seems that the average ratings are not available (NaN), but there have been a total of 41,773 reviews. Since the average rating is not provided, it is difficult to determine the overall customer satisfaction level accurately. However, the high number of reviews suggests that there is a significant level of customer engagement and interest in Skillets on Amazon. This could indicate that customers are actively purchasing and reviewing Skillets, which could be a positive sign for the popularity of these products. To gain a better understanding of customer satisfaction, it would be helpful to analyze the content of the reviews. By examining the positive and negative aspects mentioned by customers, it would be possible to identify common themes and determine the overall sentiment towards Skillets. As for advice, it would be beneficial for sellers in the Skillets category to encourage customers to leave detailed reviews, including ratings, to provide a more comprehensive understanding of customer satisfaction. Additionally, sellers should actively monitor and respond to customer feedback to address any concerns or issues promptly. This can help improve customer satisfaction and build trust with potential buyers. Overall, while the average ratings are not available, the high number of reviews suggests a significant level of customer engagement. Analyzing the content of these reviews and actively addressing customer feedback can provide valuable insights and help improve customer satisfaction in the Skillets category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is oven, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who prioritize family and cooking. The fact that "family" is the most frequently mentioned term suggests that these customers may be looking for a product that can help them prepare meals for their loved ones. Additionally, the high number of mentions for "wife" and "husband" suggests that these customers may be married or in committed relationships. In terms of usage, it's clear that the primary purpose of this product is for cooking. The fact that "cook" is mentioned over 1000 times indicates that customers are looking for a skillet that can help them prepare meals. However, it's also worth noting that many customers seem to view this product as a potential gift. This suggests that the customer profile may include individuals who enjoy cooking and may be looking for a gift for someone who shares that interest. Finally, the top three places to use this product are all related to the kitchen. This suggests that customers are likely to be individuals who spend a lot of time in the kitchen and are looking for a skillet that can help them prepare meals on the stove, in the oven, or on the stove top. Based on this analysis, it seems that the ideal customer profile for this product is likely to be someone who is passionate about cooking and values family. They may be married or in a committed relationship and spend a lot of time in the kitchen. They may also be interested in giving this product as a gift to someone who shares their love of cooking. To appeal to this customer profile, it may be helpful to emphasize the versatility of the skillet and its ability to help customers prepare meals for their loved ones. Additionally, highlighting the product's durability and ease of use may also be effective in attracting this customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pan, handle, skillet, product, food. The most mentioned elements about pan are bulky(3.41%), big(0.72%).
The top 5 positive reviews are pan, skillet, size, handle, clean-up. The most mentioned elements about pan are easy to clean(4.19%), good quality(2.18%).
get hot0.54%
easy to clean4.19%
good quality2.18%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across different skillets is the pan itself, followed by the handle, skillet, product, and food. On the other hand, the most commonly mentioned pro aspect is also the pan. The cons mentioned suggest that there may be issues with the pan's performance, handle design, skillet quality, and possibly the overall product. Additionally, concerns about food may indicate difficulties in cooking or cleaning with these skillets. To improve product development and selection, it would be beneficial to address these cons. Here are a few suggestions: 1. Pan quality: Focus on enhancing the pan's performance, such as improving heat distribution, non-stick properties, and durability. This could involve using high-quality materials or incorporating innovative technologies. 2. Handle design: Pay attention to the handle's ergonomics and comfort. Ensure it is sturdy, heat-resistant, and easy to grip, providing a secure and comfortable cooking experience. 3. Skillet quality: Work on improving the overall quality of the skillet, including its construction, durability, and even heat distribution. This will contribute to better cooking results and customer satisfaction. 4. Product improvements: Address the concerns related to the overall product. This could involve refining the manufacturing process, ensuring consistent quality control, and addressing any reported issues with the skillets. 5. Customer feedback: Encourage customers to provide feedback and reviews, as this can help identify specific areas for improvement. Actively listen to customer concerns and suggestions to continuously enhance the product. By focusing on these aspects, product development and selection can be guided towards creating skillets that offer superior performance, durability, and user satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
cast iron9
non stick9
pre seasoned6

Based on the data provided, it seems that customers are primarily motivated to buy skillets based on the product description, followed by advertising attraction and brand reputation. The product description being the top feature suggests that customers rely heavily on the information provided to make their purchasing decisions. There could be several reasons why the product description is the most influential factor. Firstly, skillets come in various sizes, materials, and features, so customers need detailed descriptions to understand the specific benefits and functionalities of each product. Additionally, skillets are often considered a long-term investment, so customers want to ensure they are making an informed decision. To optimize Amazon listings based on this data, it is important to focus on improving the product descriptions. Here are some suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the skillet, such as size, material, non-stick coating, heat distribution, and any unique features. This will help customers understand the product better. 2. Highlight benefits: Emphasize the advantages of using the skillet, such as even heat distribution, durability, easy cleaning, and versatility in cooking different types of dishes. This will help customers see the value in purchasing the product. 3. Use clear and concise language: Make sure the product description is easy to read and understand. Avoid using technical jargon or complex terms that might confuse potential buyers. 4. Include high-quality images: Supplement the product description with high-resolution images that showcase the skillet from different angles. This will give customers a visual representation of the product and help them make a more informed decision. By optimizing the product descriptions on Amazon listings, you can provide customers with the necessary information to make confident purchasing decisions, ultimately increasing sales and customer satisfaction.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long82
last long
last forever
last long long time
last long longtime
lid last54
last lifetime38
last lifetime
last life time
last lifetime or three
large size36
big size
large size
large large
size large
more season24
season more
more well season
season enough
non-stick coating22
non-stick pan
non-stick surface
cooking surface non-stick
handle longer21
handle long
handle longer
handle long more substantial
know sooner18

Analysis of Customer Expectations for Skillets: Based on the customer feedback, it is evident that durability and longevity are the primary concerns for customers when it comes to skillets. The mentions of "last long" (82 mentions), "lid last" (54 mentions), and "last lifetime" (38 mentions) indicate that customers expect skillets to be durable and have a long lifespan. To meet these expectations, sellers should prioritize product development in the following areas: 1. Material Quality: Customers value skillets made from high-quality materials that can withstand regular use and maintain their performance over time. Sellers should focus on sourcing durable materials that can resist warping, scratching, and other forms of wear and tear. 2. Construction and Design: Skillets should be designed with sturdy construction, including reinforced handles, secure lids, and well-fitted components. Customers appreciate skillets that are built to last and can withstand high temperatures without compromising their functionality. 3. Coating and Non-Stick Properties: Customers often expect skillets to have a reliable non-stick coating that lasts for an extended period. Sellers should prioritize developing or sourcing coatings that are durable, easy to clean, and free from harmful chemicals. 4. Lid Durability: The mentions of "lid last" indicate that customers value skillets with durable lids. Sellers should ensure that the lids are made from robust materials, have secure handles, and fit snugly on the skillet to prevent heat and moisture loss during cooking. In terms of marketing promotion factors, sellers can focus on the following aspects: 1. Highlight Durability: Emphasize the longevity and durability of skillets in marketing materials. Use phrases like "built to last," "designed for a lifetime," or "guaranteed durability" to communicate the product's longevity to potential customers. 2. Warranty and Customer Support: Offer generous warranties and reliable customer support to instill confidence in customers. Promote hassle-free returns or replacements in case of any issues, showcasing your commitment to customer satisfaction. 3. Social Proof: Leverage customer reviews and testimonials that highlight the durability and long-lasting nature of your skillets. Positive feedback from satisfied customers can help build trust and influence potential buyers. 4. Educational Content: Create informative content that educates customers about the factors that contribute to skillet durability. This can include blog posts, videos, or social media content that provides tips on proper care, maintenance, and usage to maximize the lifespan of the skillet. By prioritizing product development in line with customer expectations and implementing effective marketing strategies, sellers can cater to the demands of customers seeking long-lasting skillets and differentiate themselves in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Flat Cat
It works!Jan. 2021
It's a double boiler. I used it as a double boiler.
Granny RN
The old adage "Buy Well, Buy Once" certainly applies to the double boiler. When one only needs the Top part of this arrangement with plenty of volume to accommodate things like 7-minute Frosting, THIS is the only one that I have found that fits the bill. It is absolutely true to the measurements given in the description, has a long handle that is riveted to the pan and comes with a stainless steel lid.
Used this to melt my chocolate this year for holiday candies. Works absolutely great and I love that I can choose what pots to put it in!
Jillian B
Love this panAug. 2022
I love this pan. Got rid of like 6 other pans to replace it with this pan. It cooks the food better too because whatever you're cooking isn't crowded. I use it for a stockpot too
My daughter got me this item on Amazon for Christmas. It seems like a good quality but the rounded bottom is a nightmare. I use it to make 7 minute frosting on the stove. It requires mixing the ingredients in the double boiler first (with a hand mixer) for a couple of minutes before putting over the heat. This was difficult with the rounded bottom on the countertop. After cooking the icing over the stove for 7 minutes, have to take off of the heat and mix for 2 more minutes. Same issue. Can’t sit it down on the counter. I ended up sitting it inside of a large pan to hold it... Also, the handle could be thicker. When it gets full of ingredients and gets heavier the handle hurts my hand.
Great giftJun. 2021
A gift for Mom. She loved it!
Love this! Don't know how I lived without it before. No more microwaving chocolate This works and melts chocolate evenly and not as messy.
Jay Phillips
Sturdy substantial product. Also fits Multi Clad Pro products.
I underestimated it’s size. It’s the hugest pan with a huge capacity. It’s well built and heavy. I don’t know what “classic dish” this could be used for, but it’s not for day too day. It’s that big and cumbersome. I love it, but I didn’t watch the dimensions or size. If this is truly the size you want— it’s excellent in every way then.

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