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Skin Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Aveeno Baby Daily Moisture Moisturizing Lotion for Delicate Skin with Natural Colloidal Oatmeal & Dimethicone, Hypoallergenic, Fragrance-, Phthalate- & Paraben-Free, 18 fl. oz (Package may vary)
Aveeno Baby Calming Comfort Moisturizing Lotion with Relaxing Lavender & Vanilla Scents, Non-Greasy Body Lotion with Natural Oatmeal & Dimethicone, Paraben- & Phthalate-Free, 18 fl. Oz
Aveeno Baby Calming Comfort Bath with Relaxing Lavender & Vanilla Scents, Hypoallergenic, 18 Fl Oz (Pack of 1) with Sensitive All Over Wipes, 64 ct (Pack Of 3)
Johnson's Baby Oil, Mineral Oil Enriched with Shea & Cocoa Butter to Prevent Moisture Loss, Hypoallergenic, 20 fl. oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for skin care products in the given category on Amazon is quite high at 4.77 out of 5. This indicates a generally high level of customer satisfaction with these products. Additionally, with a total of 13,931 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these skin care products. Considering the high average rating and the large number of reviews, it can be inferred that customers are generally pleased with the quality and effectiveness of the skin care products in this category. This level of customer satisfaction is a positive indicator for potential buyers who are looking for reliable and well-regarded products. Based on this information, my advice would be to consider purchasing skin care products from this category on Amazon. However, it is always important to read individual reviews and product descriptions to ensure that the specific product meets your personal needs and preferences. Additionally, it may be helpful to look for products with a substantial number of reviews, as this indicates a larger sample size and more reliable feedback.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is hospital, the most common behavior is bout of diaper rash . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a skin care product that is primarily used for treating diaper rash in infants. The top three users mentioned are "kid," "son," and "infant," which suggests that the product is primarily marketed towards parents of young children. Additionally, the top three places to use the product are hospitals, diaper bags, and houses, which further supports the idea that the product is primarily used by parents. The fact that the product is primarily used for treating diaper rash suggests that it is a topical cream or ointment that is applied directly to the affected area. Additionally, the fact that the product is described as "cloth diaper safe" suggests that it is designed to be used with cloth diapers, which are becoming increasingly popular among environmentally conscious parents. Based on this data, it seems that the ideal customer profile for this product is a parent of a young child who is concerned about the environment and wants to use cloth diapers. This customer is likely to be well-educated and health-conscious, and may be willing to pay a premium for a high-quality, all-natural skin care product that is safe for their child. To appeal to this customer profile, the product should be marketed as a safe, effective, and all-natural alternative to traditional diaper rash creams. The packaging should be simple and clean, with a focus on the product's natural ingredients and its effectiveness in treating diaper rash. Additionally, the product should be marketed as a must-have item for parents who are concerned about the environment and want to use cloth diapers. By targeting this specific customer profile and emphasizing the product's unique features and benefits, the product is likely to be successful in the marketplace.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, cream, paste, pump. The most mentioned elements about product are make her baby break out in a rash evern(1.05%), come apart(0.63%).
The top 5 positive reviews are product, smell, lotion, cream, desitin. The most mentioned elements about product are gentle on her skin(0.58%), good quality(0.58%).
make her baby break out in a rash evern1.05%
come apart0.63%
awful smell0.42%
cause and allergic reaction0.42%
gentle on her skin0.58%
good quality0.58%
help me heal quicker0.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Skin Care category is the product itself, accounting for 16.35% of the mentions. The top five cons mentioned for vacuums are the product, smell, cream, paste, and pump, while for the tip, the cons are the product, smell, lotion, cream, and Desitin. On the positive side, the top pro aspect mentioned most is the product itself, accounting for 14.02% of the mentions. Unfortunately, the information provided does not specify the specific pros of the Skin Care category. Based on this data, it appears that the product itself is a significant factor influencing both positive and negative sentiment in the Skin Care category. It is important to address the concerns related to the product, such as its quality, effectiveness, and perhaps even its scent. Additionally, the presence of cream, paste, lotion, and Desitin in the cons suggests that users may have issues with the texture or consistency of certain products. To improve product development and selection, it would be beneficial to focus on enhancing the overall quality and effectiveness of the products in this category. Addressing any concerns related to smell, creaminess, and consistency could also help improve customer satisfaction. Conducting thorough market research, gathering feedback from users, and investing in product testing and development can aid in creating skincare products that meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
40 % zinc oxide2

Based on the data provided, it seems that customers primarily buy this skin care product due to recommendations from their friends. This indicates that word-of-mouth marketing plays a significant role in motivating buyers within this category. Additionally, the product description is mentioned as the second most influential factor, suggesting that customers rely on detailed information about the product before making a purchase decision. To further optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Since it is the top feature influencing buyers, ensure that the product description is comprehensive, informative, and highlights the unique selling points of the product. Include details about the ingredients, benefits, and any specific features that set it apart from competitors. 2. Use customer testimonials: Leverage positive reviews and testimonials from satisfied customers in the product description. This can help build trust and credibility, reinforcing the recommendations from friends. 3. Highlight social proof: Emphasize the fact that the product is recommended by friends in the listing. Consider including a section dedicated to customer testimonials or a badge indicating the percentage of customers who purchased based on recommendations. 4. Optimize pricing strategy: While price is not the primary motivator, it still plays a role. Ensure that the product is competitively priced within the skin care category. Consider offering discounts or bundle deals to attract price-conscious customers. 5. Encourage customer reviews: Actively encourage customers to leave reviews after purchasing the product. Positive reviews can further strengthen the product's reputation and increase the likelihood of future recommendations. By implementing these suggestions, you can optimize the Amazon listing to better cater to customer motivations and increase the chances of attracting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
smell good5
smell good
safety seal5
safety seal
protective seal
help new mom4
help new mom
last long4
last long
last longer
last year4
last month
last half year
last year
big sized tube3
size in tube
small tube
tube large
diaper area stay rash free3
diaper rash cream help sooth rash
get rid of diaper rash faster
minimize diaper rash
gentle baby
more gentle
good seal3
proper seal

Analysis of Customer Expectations for Skin Care: Based on the customer feedback, there are a few key expectations that stand out for the Skin Care category. The most frequently mentioned expectation is that the products should smell good. This indicates that customers value pleasant fragrances in their skincare products, as it enhances their overall experience and makes them feel refreshed. Sellers should prioritize developing products with appealing scents or consider offering a variety of fragrance options to cater to different preferences. Another important expectation is the presence of a safety seal. Customers want assurance that the products they purchase have not been tampered with and are safe to use. Implementing safety seals on packaging can help build trust and credibility with customers, ensuring that they feel confident in their purchase. The mention of "cheap" suggests that customers are price-conscious and value affordability in their skincare products. Sellers should consider offering a range of price points to cater to different budgets. Additionally, emphasizing the value and benefits of the products can help justify the price and convince customers that they are getting a good deal. Suggestions for Product Development Prioritization: 1. Fragrance: Invest in research and development to create appealing scents for skincare products. Conduct market research to identify popular fragrance preferences and incorporate them into product formulations. 2. Safety Measures: Prioritize implementing safety seals on packaging to provide customers with peace of mind. Ensure that the seals are tamper-proof and clearly visible to instill trust in the brand. 3. Affordability: Develop a range of products at different price points to cater to customers with varying budgets. Consider offering value packs or discounts to make the products more accessible and appealing. Suggestions for Marketing Promotion Factors: 1. Highlight Fragrance: Emphasize the pleasant fragrances of the skincare products in marketing materials. Use descriptive language to evoke the sensory experience and appeal to customers' desire for products that smell good. 2. Safety Assurance: Communicate the presence of safety seals prominently in marketing campaigns. Highlight the brand's commitment to product integrity and customer safety to build trust and credibility. 3. Value Proposition: Showcase the affordability of the skincare products in marketing promotions. Highlight any cost-saving benefits, such as long-lasting formulations or multi-purpose products, to demonstrate the value customers can expect. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs and desires of their target audience in the Skin Care category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Ang Simps
No No NoNov. 2020
UPDATE 01/20/2021: This is an updated review. I Changed my 1 star to a 4 star because I decided to give it another try after several more recommendations. It worked and cleared my daughter's diaper rash In a decent amount of time. Only thing is still the smell. I'm not a fan of the smell. So I usually use aquaphor 3 in 1 for my daughter's diaper rash which has 15% zinc oxide and it worked great. I run out and thought I try something different so I came by this product and decided to give it a try since it had 40% zinc oxide, thought it'd be stronger. Boy was I wrong! After 2 days of using this product my daughters diaper rash turned to blisters and started to pop and peel. They looked so bad and bled a little. She would cry in agony everytime I had to change her diaper. And I hated the smell!!! Very disappointed that I bought 3 packs of these and cannot use them! I guess what works for someone doesn't necessarily mean it's gonna work for you right? Because it didn't work well for my baby at all!
Great productDec. 2022
Only negative thing I have to say is you have to squish it around to mix it up a bit before you use it because the oil separates a bit. Apart from that it’s works wonders. I put it on a sore bottom and it’s better by the next day
We buy this all the time, fastest way to get rid of the diaper rash, healing time is so quick, way better than what the Dr.s prescribes
okJan. 2022
Mama Alps
Essential!Dec. 2018
Must have for diapering! Have gone through countless tubes while protecting my three little one’s bums!
buyer beware! MAKES RASH WORSE. I've given this brand a try 3 times. My daughter rash/irritation worsens each time we use this! and it does not happen with Destin. I'm not sure what is in here but it is not good. At first I thought it was just her rash, but after multiple attempts with this brand over a time, nope. It is in fact this cream.
Great productSept. 2022
Works great. No rash since using. Highly recommend.
Taylor Hudson
Buy it!Sept. 2022
Literally the only paste that helps my baby’s rash.
R McClure
I noticed the redness on my baby’s bottom after just one application, and after 3 days he’s completely healed.
Karen B.
I buy this all the time. It’s not just for babies. During the summer I sweat all the time under my breast and I use this to keep dry and avoid getting a rash.

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