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Skirts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
iLover Solid Color Girls' Sparkle Dance and Tumbling Athletic Gymnastics Shorts

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for skirts in the given category on Amazon is 4.4 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 2545 reviews, it suggests that there is a significant number of customers who have purchased and reviewed skirts in this category. The high average rating suggests that customers are generally pleased with the skirts they have purchased. It implies that the majority of customers have had positive experiences with the product, finding it to be of good quality, stylish, and meeting their expectations. Considering the high number of reviews, it is important to note that customer satisfaction is subjective and can vary from person to person. While the average rating is positive, it is still advisable for potential buyers to read individual reviews to get a better understanding of the product's pros and cons. This will help them make an informed decision based on their personal preferences and requirements. As for advice, it would be beneficial for potential buyers to consider factors such as size, material, and style preferences when selecting a skirt. Reading reviews that specifically mention these aspects can provide valuable insights. Additionally, checking the seller's return policy and ensuring proper measurements are taken before purchasing can help avoid any potential issues. Overall, the data suggests that customers have generally been satisfied with skirts in the given category on Amazon. However, it is always wise to conduct thorough research and read individual reviews to make an informed decision based on personal preferences and requirements.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is halloween, the most common location is dance school, the most common behavior is birthday . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are daughters, followed by kids and nieces. The top places where this product is used are dance schools, schools, and garages. The most common usage of the product is for birthdays, particularly for birthday dresses. From this data, we can infer that the target customer profile for this product is likely parents or guardians of young girls who are involved in dance or other extracurricular activities. These customers are likely looking for a high-quality skirt that can be worn for special occasions, such as birthdays or dance recitals. To better target this customer profile, it may be helpful to focus marketing efforts on dance schools and other extracurricular programs that cater to young girls. Additionally, highlighting the versatility of the product, such as its ability to be worn for both formal and casual occasions, may help to broaden its appeal beyond just birthdays and dance recitals. Overall, by understanding the top users, places, and usage of the product, businesses can better tailor their marketing efforts and product offerings to meet the needs and preferences of their target customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are skirt, tulle, waistband, stitching, underside of the tutu. The most mentioned elements about skirt are smell bad(1.52%), stiff(0.76%).
The top 5 positive reviews are tutu, color, material, waistband, waist band. The most mentioned elements about tutu are good(4.53%), adorable(1.65%).
smell bad1.52%
not good quality0.38%
smell like rot fish0.38%
underside of the tutu0.38%
hold a shape well0.21%
waist band2.06%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the skirt category has both pros and cons. The top pro aspect mentioned is the tutu, which suggests that customers appreciate the overall style and look of the skirt. However, the top con aspect mentioned is the skirt itself, specifically the tulle, waistband, stitching, and underside of the tutu. This suggests that customers may have issues with the quality and construction of the skirt. To improve product development and selection, it may be helpful to focus on addressing the cons mentioned by customers. For example, using higher quality materials for the tulle and waistband, improving the stitching, and ensuring that the underside of the tutu is comfortable and well-made. Additionally, it may be helpful to offer a variety of colors and materials to appeal to a wider range of customers. Overall, while the skirt category has both pros and cons, there is potential for improvement and growth through addressing customer concerns and offering a wider range of options.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
fit such a range of child size1
fun color1
good long fit in sleeve1

Based on the data provided, it seems that customers are primarily motivated to buy skirts based on the product description. This suggests that customers value detailed and informative descriptions that help them understand the product's features, materials, and design. A well-written product description can effectively communicate the unique selling points of a skirt, such as its style, fit, and versatility. Some reasons why the product description is the top feature could be that customers want to ensure the skirt meets their specific needs and preferences. They may be looking for specific lengths, patterns, or materials, and a detailed description helps them make an informed decision. Additionally, customers may rely on the product description to assess the quality and durability of the skirt before making a purchase. Based on this information, here are some suggestions for optimizing Amazon listings in the skirts category: 1. Focus on creating comprehensive and accurate product descriptions that highlight the key features, materials, and design elements of the skirt. Include information about the length, style, patterns, and any unique selling points. 2. Use high-quality images that showcase the skirt from different angles and provide a clear representation of its appearance. Visuals can complement the product description and help customers visualize how the skirt will look when worn. 3. Incorporate customer reviews and testimonials in the listing to build trust and credibility. Positive reviews can reinforce the product description and provide social proof of its quality and value. 4. Consider including size charts and measurement guides to assist customers in selecting the right size. This can help reduce returns and improve customer satisfaction. 5. Optimize the listing's title and keywords to ensure it appears in relevant search results. Use relevant keywords related to the skirt's style, material, and occasion to increase visibility. By implementing these suggestions, sellers can enhance the product description and optimize their Amazon listings to better meet customer needs and increase sales in the skirts category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fuller &
slip fuller
long length3
duration long2
fit til
hold up2
hold up
last long2
last awhile
last long
more layer underneath2
more layer more poof
more piece underneath
size size2
size big

Analysis of Customer Expectations for Skirts: Based on the customer feedback provided, there are a few key expectations that sellers should consider when developing and marketing skirts: 1. Air out: One customer mentioned the desire for skirts to be well-aired. This suggests that customers may be concerned about the freshness and breathability of the fabric. Sellers should prioritize using materials that allow for good air circulation, such as natural fibers like cotton or linen. Additionally, ensuring proper storage and packaging practices can help maintain the freshness of the skirts during transportation and delivery. 2. Foul smell go away: Another customer mentioned the need for skirts to be free from any unpleasant odors. This expectation highlights the importance of ensuring that skirts are properly cleaned and stored before being shipped to customers. Sellers should prioritize quality control measures to eliminate any potential foul smells. Additionally, using scented packaging or including a small sachet of fragrance could enhance the overall customer experience. 3. More detail on stitch: One customer expressed the desire for more detailed stitching on skirts. This expectation suggests that customers appreciate attention to detail and craftsmanship. Sellers should prioritize using skilled artisans or investing in high-quality sewing techniques to create intricate and well-finished stitches. Providing close-up images of the stitching details on product listings can also help customers make informed purchasing decisions. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Quality materials: Prioritize using high-quality fabrics that are comfortable, breathable, and durable. Consider offering a variety of fabric options to cater to different customer preferences. 2. Attention to finishing: Focus on ensuring that skirts have well-executed stitching, neat hems, and secure closures. This attention to detail will enhance the overall quality and longevity of the product. 3. Variety in design: Offer a diverse range of skirt designs to cater to different customer tastes and body types. Consider incorporating unique features, such as interesting patterns, embellishments, or innovative cuts, to make the skirts stand out. 4. Clear product descriptions: Provide detailed information about the skirts, including fabric composition, care instructions, and sizing charts. This will help customers make informed decisions and reduce the likelihood of returns or exchanges. 5. Customer reviews and testimonials: Encourage customers to leave reviews and testimonials about their experiences with the skirts. Positive feedback can be a powerful marketing tool and help build trust among potential buyers. 6. Social media presence: Utilize social media platforms to showcase the skirts, engage with customers, and create a sense of community. Collaborate with influencers or fashion bloggers to increase brand visibility and reach a wider audience. 7. Customer support: Offer responsive and helpful customer support to address any queries or concerns promptly. This will contribute to a positive customer experience and build customer loyalty. By considering these customer expectations and implementing the suggested strategies, sellers can enhance their product development and marketing efforts for skirts, ultimately leading to increased customer satisfaction and sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Perfect for what I needed. Arrived on time. So far so good.
Erika Lynn
Very nice quality for the price! Was hesitant on purchasing dance attire on Amazon & being unable to size my daughter prior to, but they are just perfect! Not too long, not too short and no fraying on the stitching at all (which was one of my concerns with buying without seeing quality in person). Don't hesitate! Buy them! My 4 year old is 90 percentile for height! These are gorgeous and fit well! Updating with pictures soon!
These fit great and good quality! The colors are great!
Lauren Hunter
PurchasedEarly review
Great deal!Sept. 2020
Great deal! Cute for dance class!
I purchased these for my girl’s first ballet class. They looked adorable and my girls absolutely love them. I ordered more colors.
Just PerfectSept. 2021
Absolutely adorable, and great product for the price.
I received a discount to purchase this product. I chose blue and the smaller size in order to be used for my 3 and 5 year old together. The quality of the tulle is great, it started out stiff but that made the skirt stand out very well. After playing with it nonstop for a couple of days the tutu is still looking good. Definitely would recommend this to anyone looking for a tutu for a special occasion or just for dress up. The length is a longer than some I've made or purchased, which is kind of nice to add more coverage :)
Super cute as part of costume. The only reason for the 4 stars is because I thought with the 5 layers, they would be a bit fuller & the waistband on one of the skirts was twisted. For the price, I would buy again.
Nice TutuDec. 2022
Used it as part of a snowman costume.
Five StarsApr. 2018
Well made.

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