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Sleepwear, Lingerie & Underwear product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/03
Top 1
Top 2
Top 3
Top 4
Average Ratings
3.5
Total Reviews
331
This insight is based on the data from the best seller products. The top 5 of them are:
Personalized Bridal Party Robes - Bridesmaid Robes - Bridal Party Gifts - Custom Name Bridesmaid Proposal Gifts (Junior (8-12 yo), Blush, Dusty Blue)
B0BS6V8HG1
Front and Back Personalized Robes for Women and Womens Plus, Add Text, Symbols, Monogram, and More, Womens, Chocolate, XXL
B0BHTSHP62
Cotton Plaid Adult Women Ruffle Trim Pajama Shorts Bottoms (XXL, RBW Thin)
B0BK2Z1FYM
Women's Satin Kimono Robe for Bridesmaid and Bride Wedding Party Getting Ready Short Robe Bridesmaid Robes Maid of Honor Robes Personalized Robe Wedding Robe
B07L6WX316
Bridesmaid Gifts, Bridesmaid Robes, Wedding Robes, Bridal Party Gift, Bridesmaid Robe, Satin Robe, Bridal Party Robes, Personalized Robe
B07R9M1MY9

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Sleepwear, Lingerie & Underwear, has an average rating of 3.5 out of 5 stars and a total of 331 reviews on Amazon. While this rating is not particularly high, it is also not extremely low, indicating that the product may have some positive aspects that customers appreciate, but also some areas for improvement. In terms of customer satisfaction, it is difficult to draw a definitive conclusion without more information about the specific comments and feedback provided in the reviews. However, it is likely that some customers are satisfied with the product, while others may have had issues or concerns. Based on this data, my advice would be to carefully read through the reviews to identify common themes or issues that customers have mentioned. This can help to pinpoint areas for improvement and inform any changes or updates that may be necessary to improve customer satisfaction. Additionally, it may be helpful to solicit feedback directly from customers through surveys or other means to gain a better understanding of their needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is bridesmaid, the most commonly moment of use is morning, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Sleepwear, Lingerie & Underwear product are bridesmaids, mothers, and wives. Bridesmaids were mentioned the most, with 45 mentions, followed by mothers and wives, both with 14 mentions each. This suggests that these three user groups are the primary target audience for this product category. In terms of the top three places to use the product, the data indicates that the majority of customers use it in their houses. This was mentioned twice. Additionally, some customers mentioned using it "around the house" and donating it to Goodwill. This suggests that customers primarily use this product for personal comfort and relaxation within their homes. When it comes to the usage of the product, the data reveals that the most common purposes are giving it as a gift and wearing it for weddings. The product was mentioned 35 times in the context of being given as a gift and 39 times in relation to weddings. This implies that customers often purchase Sleepwear, Lingerie & Underwear as gifts for others, particularly for wedding-related occasions. Based on this analysis, the customer profile for this product category can be described as individuals who are actively involved in weddings, such as bridesmaids, mothers, and wives. They are likely to prioritize comfort and relaxation at home, and they often purchase these items as gifts for others, especially for weddings. To cater to this customer profile, it would be beneficial to focus marketing efforts on wedding-related events and emphasize the comfort and quality of the products. Offering personalized options or gift sets specifically tailored for bridesmaids, mothers, and wives could also be a successful strategy. Additionally, highlighting the versatility of the products for both special occasions and everyday use around the house could attract a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are robe, lettering, size, customization, design. The most mentioned elements about robe are bad quality(2.56%), big(2.56%).
The top 5 positive reviews are robe, material, fabric, quality, color. The most mentioned elements about robe are look good(16.81%), soft(4.42%).
Cons
robe17.95%
bad quality2.56%
big2.56%
do not fit her2.56%
do not fully wrap around2.56%
mediocre quality2.56%
lettering7.69%
size7.69%
customization5.13%
design5.13%
Pros
robe31.86%
look good16.81%
soft4.42%
comfortable2.65%
good1.77%
gorgeous1.77%
material16.81%
fabric10.62%
quality10.62%
color7.96%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the aspect of "robe" is both the most mentioned con and pro in the Sleepwear, Lingerie & Underwear category. It is worth noting that the percentage of mentions for "robe" as a con is 17.95%, while as a pro it is 31.86%. This suggests that opinions about robes in this category are somewhat divided. Looking at the top 5 cons mentioned, we can see that "lettering," "size," "customization," and "design" are also mentioned. This indicates that customers may have concerns about the quality and fit of the sleepwear, as well as the options for personalization and overall design. On the positive side, the top pro aspect mentioned is still "robe," indicating that many customers appreciate this particular feature. However, it would be helpful to have more specific information about what aspects of the robe are liked or disliked. Based on this analysis, here are some suggestions for product development and selection in the Sleepwear, Lingerie & Underwear category: 1. Address concerns about robes: Since robes are both a pro and con aspect, it would be beneficial to gather more feedback from customers to understand what specific features they appreciate or find problematic. This information can guide improvements in robe design and quality. 2. Improve lettering, size, customization, and design: Given that these aspects were mentioned as cons, it would be wise to focus on enhancing these areas. Consider offering a wider range of sizes, improving the quality of lettering or embroidery, providing more customization options, and ensuring attractive and comfortable designs. 3. Diversify product offerings: While robes seem to be a popular aspect, it's important to offer a variety of sleepwear options to cater to different customer preferences. This could include different styles, materials, and colors to provide a more comprehensive selection. 4. Gather more feedback: Continuously seek customer feedback through surveys, reviews, and social media engagement. This will help identify emerging trends, address concerns promptly, and guide future product development. By taking these suggestions into account, you can work towards improving the overall customer experience in the Sleepwear, Lingerie & Underwear category and ensure that your products meet the needs and preferences of your target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
color1
color are so pretty1

Buyers in the Sleepwear, Lingerie & Underwear category are motivated by various factors when purchasing products. The top reason for their purchase decision is the product description, which plays a crucial role in influencing their buying behavior. A well-written and detailed product description helps customers understand the features, benefits, and specifications of the item, allowing them to make an informed decision. The product description is the top feature because it provides essential information about the sleepwear, lingerie, or underwear, such as the fabric type, size options, design details, and care instructions. Customers rely on this information to ensure that the product meets their specific needs and preferences. A comprehensive product description also helps build trust and credibility, as it demonstrates that the seller has taken the time to provide accurate and helpful information. To optimize an Amazon listing based on the given data, here are a few suggestions: 1. Focus on creating compelling and detailed product descriptions: Ensure that the product description is well-written, engaging, and informative. Highlight the unique selling points, key features, and benefits of the sleepwear, lingerie, or underwear. 2. Use high-quality images: Include multiple high-resolution images that showcase the product from different angles. This helps customers visualize the item and get a better understanding of its appearance and quality. 3. Incorporate customer reviews and ratings: Encourage customers to leave reviews and ratings for the product. Positive reviews can significantly influence potential buyers and build trust in the product's quality and performance. 4. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to sleepwear, lingerie, and underwear. Incorporate these keywords strategically in the product title, bullet points, and product description to improve visibility in search results. 5. Provide accurate sizing information: Include a size chart or detailed measurements to help customers choose the right size. This reduces the likelihood of returns and improves customer satisfaction. By implementing these optimization strategies, sellers can enhance their Amazon listings, attract more customers, and increase sales in the Sleepwear, Lingerie & Underwear category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not resell1
resell
fit1
fit proper
fix1
fix
longer1
longer
match1
match
regular1
regular
return1
return
true red option1
true red option
turn out good1
turn out well

Analysis of Customer Expectations for Sleepwear, Lingerie & Underwear: Based on the limited mentions provided, it seems that customers have three main expectations for products in the Sleepwear, Lingerie & Underwear category: not being resold, proper fit, and the ability to fix any issues. Let's delve deeper into each expectation and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Do not resell: This expectation indicates that customers value exclusivity and want to ensure that the products they purchase are not second-hand or previously worn. To address this, sellers should focus on emphasizing the brand's commitment to selling only new and unused items. They can also consider implementing measures such as tamper-evident packaging or unique product identifiers to provide customers with peace of mind. 2. Fit: Proper fit is crucial when it comes to sleepwear, lingerie, and underwear. Customers expect these products to be comfortable, flattering, and supportive. To meet this expectation, sellers should prioritize product development efforts towards creating a wide range of sizes and styles that cater to different body types. Conducting thorough fit tests and incorporating customer feedback into the design process can help ensure that the products meet the diverse needs of customers. 3. Fix: The mention of "fix" suggests that customers expect the option to address any issues that may arise with their sleepwear, lingerie, or underwear. Sellers should focus on providing excellent customer service and offering solutions for common problems such as loose threads, faulty clasps, or elastic issues. This can include providing clear instructions on how to care for the products, offering repair services, or providing replacement options for defective items. Suggestions for Product Development Prioritization: 1. Quality materials: Prioritize using high-quality fabrics and materials that are comfortable, durable, and long-lasting. This will enhance the overall customer experience and reduce the likelihood of issues arising. 2. Size inclusivity: Develop a wide range of sizes to cater to customers of all body types. Conduct thorough fit tests and gather feedback from diverse groups of individuals to ensure that the products fit well and are inclusive. 3. Functional design: Focus on creating sleepwear, lingerie, and underwear that not only looks appealing but also serves their intended purpose effectively. Consider factors such as support, breathability, and ease of use when designing the products. Suggestions for Marketing Promotion Factors: 1. Brand transparency: Highlight the brand's commitment to not reselling products and emphasize the exclusivity of each item. This can be done through marketing campaigns, social media presence, and clear communication on the brand's website. 2. Customer testimonials: Share positive customer experiences and testimonials to build trust and credibility. Encourage customers to provide feedback and reviews, and showcase these testimonials in marketing materials. 3. Warranty and return policies: Clearly communicate the brand's policies regarding product fixes, replacements, and returns. Highlight any warranties or guarantees offered to assure customers that their satisfaction is a priority. By addressing these customer expectations and implementing the suggested strategies, sellers in the Sleepwear, Lingerie & Underwear category can enhance their product offerings, build customer loyalty, and differentiate themselves in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Keis Ferreira
Purchased
I got these robes to my ‘best lady’ and I for when we were getting ready the morning before my wedding. They are beautiful, comfortable and a really good quality. I asked the seller to change the names on the robes couple days after I purchased (before it was shipped) them and the seller answered me really fast. They helped me with no cost. I’m really happy with my purchase! Can’t wait to wear it again on my honeymoon.
Hilary Cook
Purchased
I received a different robe as a gift, and it was too big. I decided to get myself a robe I loved and one that I could wear beyond the big day. I customized mine with Mrs. Cook, and it came out beautifully! The fabric is soft and comfortable and I can’t wait to keep wearing it. I deducted a star because it was delayed and arrived two days after the intended arrival date at my in-laws house- which I was no longer staying at since it was the night before my wedding. I ended up having to travel and have my husband travel to meet me so I could have it for my wedding day.
BeautifulMay 2019
Great fit!
Barry
Purchased
Above and beyond what could've hoped for! This made my best friends wedding day and they were so fast!!! Thank you thank you thank you!
Karly Swezey
Purchased
Ordered 3 for my wedding pictures and all the writing was in the wrong color (it came gold when I chose white so they looks really tacky) one of the robes was completely the wrong color. Don't waste your time SO not worth it.
Fast shipping and they came out beautifully. Very happy with them. The fabric is a blend but still very soft.
CuteJul. 2022
So cute! My bride loved it!
Rose Halfacre
Purchased
The robes are decent, good material and not too thin. However the actual customization, and my reason for purchasing these was clearly rushed and it looks tacky. I assumed they would be embroidered, but they are heat transfer. I had letters sticking together and I had to carefully pull them apart. I steamed the robes from the inside out to straighten the wrinkled and bunched lettering and it looks better. I won’t buy from this seller again but they will do for the day.
So cute!Aug. 2021
Super cute! My friend was very happy with it!
Good productSept. 2019
Nice robes! I got the blush color, d/t the light color and how thin the robe is, you can see completely through. Other than that it was a great purchase.

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