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Smoking Cessation product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 35
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
5,188
This insight is based on the data from the best seller products. The top 5 of them are:
Teaza Energy Tobacco Free Pouches Nicotine Free Dip, Smokeless Alternative Snuff Healthy Chewing Dipping Alternative, Tropical Chill (8 Pack) Smokeless Tobacco Free Chew Refreshing Premium Flavored
B09NF5XL6S
Amazon Basic Care Mini Nicotine Polacrilex Lozenge, 4 mg (Nicotine), Stop Smoking Aid, Mint Flavor; Quit Smoking with Mint Nicotine Lozenge, 216 Count
B08ZF5HRZ4
Amazon Basic Care Nicotine Lozenge 4 mg, Reduce Nicotine Cravings and Stop Smoking with a Nicotine Replacement Therapy, 168 Count
B00ASEYBO4
quit smoking gum
B00062NVSA
Stop Smoking Aid
B000UALM20

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for a smoking cessation product on Amazon, it seems that the average ratings are not available (NaN), but there have been a total of 5188 reviews. Since the average rating is not provided, it is difficult to determine the exact level of customer satisfaction. However, the high number of reviews suggests that there is a significant customer interest in this product. To draw a conclusion, it would be helpful to have more information about the distribution of ratings and the content of the reviews. Without this information, it is challenging to assess the overall customer satisfaction accurately. However, the fact that there are a substantial number of reviews indicates that customers are actively engaging with the product and sharing their experiences. Considering the category of smoking cessation, it is crucial to prioritize customer satisfaction and success in quitting smoking. If you are considering purchasing this product, it would be wise to read through a significant number of reviews to get a better understanding of the experiences of other customers. Look for patterns in the reviews, paying attention to both positive and negative feedback. Additionally, it may be beneficial to consult with healthcare professionals or seek advice from experts in smoking cessation to ensure you are making an informed decision. They can provide guidance on the effectiveness of different products and techniques, helping you choose the most suitable option for your needs. Remember, quitting smoking is a challenging journey, and it is essential to approach it with a comprehensive plan that includes support from healthcare professionals, behavioral changes, and potentially the use of cessation products.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is pocket, the most common behavior is quit smoking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary usage of the product is for smoking cessation, with 159 mentions. This suggests that the product is likely marketed towards individuals who are trying to quit smoking. Additionally, the top three users mentioned are husbands, friends, and family members, which could indicate that the product is often purchased as a gift or recommended by loved ones. The top three places to use the product are in a pocket, car, and plane, which suggests that the product is designed to be portable and convenient for on-the-go use. This could be a selling point for individuals who are frequently traveling or have busy lifestyles. Based on this data, it seems that the ideal customer profile for this product is likely someone who is trying to quit smoking, but may need support and encouragement from loved ones. They may also be someone who is frequently on-the-go and needs a portable solution for their smoking cessation efforts. To better target this customer profile, the company could consider marketing the product as a gift option for loved ones who are trying to quit smoking. They could also emphasize the product's portability and convenience for individuals with busy lifestyles. Additionally, the company could consider partnering with airlines or other travel companies to promote the product as a solution for individuals who want to quit smoking while traveling.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are gum, patch, flavor, lozenge, pouch. The most mentioned elements about gum are stale(1.05%), tough(0.63%).
The top 5 positive reviews are flavor, taste, gum, lozenge, minty taste. The most mentioned elements about flavor are good(14.03%), like like(2.75%).
Cons
gum14.92%
stale1.05%
tough0.63%
do not taste good0.42%
small0.42%
soft0.42%
patch9.45%
flavor9.24%
lozenge6.09%
pouch4.83%
Pros
flavor22.97%
good14.03%
like like2.75%
rich0.55%
last0.41%
solid0.41%
taste19.81%
gum9.90%
lozenge7.70%
minty taste3.99%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Smoking Cessation is gum, accounting for 14.92% of the mentions. Additionally, the top five cons of vacuum are gum, patch, flavor, lozenge, and pouch. On the other hand, the top pro aspect mentioned most is flavor, accounting for 22.97% of the mentions. The top five cons of the tip are flavor, taste, gum, lozenge, and minty taste. From this data, we can conclude that gum is a significant concern for individuals seeking smoking cessation products. It appears that the flavor is the most appreciated aspect among the pros, while taste and various forms of oral products (such as gum, patch, lozenge) are mentioned as cons. Based on these findings, product development and selection could focus on addressing the issues related to gum, such as improving its taste or finding alternative delivery methods that are more appealing to users. Additionally, considering the importance of flavor, manufacturers could invest in developing a wide range of appealing flavors to cater to different preferences. Furthermore, it would be beneficial to explore other potential cons mentioned, such as the patch, lozenge, and pouch, to understand the specific concerns associated with these products. This information can guide the development of more effective and user-friendly alternatives. Overall, the sentiment analysis suggests that there is room for improvement in smoking cessation products, particularly in addressing the concerns related to gum and enhancing the overall flavor experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others4
flavor2
'crunch ' of the gum1
cherry flavor candy1
compare to nicorette1

Based on the data provided, it seems that the primary motivation for customers to buy smoking cessation products is price, followed by product description and brand reputation. This suggests that customers are looking for affordable options that are clearly described and come from reputable brands. The fact that product description is the top feature mentioned by customers indicates that they are looking for detailed information about the products they are considering. This could include information about the ingredients, how the product works, and any potential side effects. Customers may also be looking for reviews from other users to help them make an informed decision. To optimize Amazon listings for smoking cessation products, sellers should focus on providing clear and detailed product descriptions that address the needs and concerns of potential customers. This could include highlighting the benefits of the product, providing information about how it works, and addressing any potential side effects or concerns. Sellers should also consider including customer reviews and ratings to help build trust and credibility with potential buyers. Additionally, pricing strategies should be considered to ensure that the product is competitively priced within the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
help7
help
texture less7
texture less
cheap6
cheap
cheap price
quit5
quit
100mg4
2mg
4 mg
4mg
strong 5mg
less pricey4
more affordable
less expensive
mint flavor strong4
strong mint
taste heavier in mint flavor-
taste strong mint flavor-
flavor improve3
flavor more robust
improve on flavoring
rethink flavor
large lozenge3
large lozenge
last long3
last long

Based on the customer expectations mentioned, it seems that customers in the Smoking Cessation category are looking for products that can help them quit smoking, have a texture that is less harsh on their throat, and are affordable. To address these expectations, sellers should prioritize product development that focuses on providing effective smoking cessation solutions. This could include products such as nicotine patches, gum, or inhalers that can help customers gradually reduce their nicotine intake and eventually quit smoking altogether. In terms of texture, sellers should consider developing products that are less harsh on the throat, such as herbal cigarettes or vaping products that use natural ingredients. This can help customers who are trying to quit smoking but are struggling with the harshness of traditional cigarettes. Finally, affordability is a key factor for customers in this category. Sellers should consider pricing their products competitively and offering discounts or promotions to make them more accessible to customers who are trying to quit smoking on a budget. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness of their products in helping customers quit smoking, as well as the texture and affordability benefits. They can also consider partnering with smoking cessation support groups or health organizations to reach a wider audience and build credibility for their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

GreatOct. 2021
A more affordable version of nicotine gum and works exactly the same.
Heather
Purchased
I buy this one exclusively, because of the flavor and 'crunch' of the gum.
lee
Purchased
Good taste it first after 2 minutes taste like you're chewing on a cigarette butt
Product is exactly as advertised and fulfills my nicotine needs as needed. Will definitely buy again and recommend to friend and family.
There are many options for nicotine replacement, in both lozenges, and gum. I wanted to use gum, as I think it is easier to carefully monitor the amount of nicotine, so you have more control over tapering. I examined the instructions that come with this product, and it looks like an excellent plan. I have my own plan, that I am going to try first, but I would recommend following the directions. The gum has a pleasant taste, and definitely works as a great substitute. The value is also excellent. If you have looked in your local pharmacy, the prices for the name brands is off the wall. Great product, at a great value. If you try to use it, best of luck!
Macy
Purchased
I'm impressedJan. 2023
I've been vaping nic salts heavily for 3+ years and it's started to negatively impact my health.. I've been getting heart palpitations pretty badly, but going cold turkey is proving to be harder than quitting hard drugs (which I've done and trust me, nicotine is actually harder to quit, especially vaping). So I ordered this in hopes that maybe it would help me not be crazy while quitting. I've tried other nicotine gums and they sucked. This one actually tastes like gum, it's soft, has good flavor and really curbs my cravings. Highly recommend.
This gum is a great alternative to more expensive gum options. Comes with 20 pieces. I like that the gum is easier to take out of the packages then other brands. When you need a piece you don't want to fiddle around trying to get it out of the package. The gum tastes good and works to calm my cravings usually for an hour or so. I take these with me when I travel or I am in a meeting I can't get away from to smoke. I think these would also to work to help you quit smoking.
Scott White
Purchased
Prices quick shipping
One of my kids is trying very hard to quit smoking, as now at 33yrs he has a mild case of COPD, which Is nothing to take lightly. The mint flavor is ok, not as bad as others He has tried the prescription patch but it made him very sick, although has helped others to stop. He said this gum has helped a bit, and noticed his desire to smoke was less, but not enough to stop. Although he knows he Has to Stop for him self and his children. I think it’s a mind set, but I’m not a smoker, As my husband gave up almost 3 packs aday in one day , never to smoke again. Smoking is ugly and very addicting for allot of people. Don’t light that first cigarette, it can be a killer.
Didn't workAug. 2022
I really wanted to like these because they're much cheaper than Nicorette. The problem is that they don't work. No reduction in cravings or increased focus and energy. I'm not even sure there's nicotine in these at all.

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