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Snack Cakes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Smart Baking Company Smartcake,Sugar Free, Gluten Free, Low Carb, Keto Dessert (Lemon, 16 CT)
Hostess Twinkies & Cupcakes (16 Twinkies & 16 Cupcakes), Individually Wrapped, 32 Total
Little Debbie Vanilla Christmas Tree Cakes 3 Boxes of 5 (Total 15 Cakes)
Fiber One 70 Calorie Soft-Baked Bars, Lemon, Snack Bars, 0.89 Ounce (Pack of 6)
Little Debbie Cosmic Brownies, 1 Box, 6 Individually Wrapped Brownies

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Snack Cakes product in question has a relatively high customer satisfaction rating of 4.23 out of 5, based on a total of 2858 reviews. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, packaging, taste, and quality. Therefore, it's important to consider these factors when evaluating the overall success of the product. In terms of advice, it may be helpful for the seller to continue to monitor customer feedback and make improvements to the product as needed. Additionally, they may want to consider offering promotions or discounts to encourage more customers to try the product and leave reviews, which can help to increase its visibility and overall success on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this Snack Cakes product are kids and husbands, with family members also being a significant user group. The top places to use the product are grocery stores, followed by the microwave and freezer. The primary usage of the product is as a snack, with some customers also using it as a gift. From this data, we can infer that the customer profile for this Snack Cakes product is likely to be families with children, as kids are the most frequently mentioned user group. The fact that husbands are also a significant user group suggests that this product may appeal to adults as well. The top places to use the product being grocery stores indicates that customers are likely to be busy and looking for convenient snack options that they can easily pick up while doing their grocery shopping. Given that snack usage is the primary usage of the product, it may be beneficial for the company to focus on marketing the product as a convenient and tasty snack option for busy families. Additionally, since some customers are using the product as a gift, the company could consider creating gift packaging or marketing the product as a gift option for special occasions. Overall, the data suggests that the customer profile for this Snack Cakes product is likely to be busy families looking for convenient and tasty snack options.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cake, texture, taste, product, cupcake. The most mentioned elements about cake are small(3.18%), moldy(2.55%).
The top 5 positive reviews are taste, flavor, cake, texture, lemon flavor. The most mentioned elements about taste are good(18.15%), tasty(2.38%).
Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Snack Cakes & Pastries > Snack Cakes
5 star for0.30%
can not be beat0.30%
lemon flavor5.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Snack Cakes category has mixed reviews. The top con aspect mentioned most is cake, which is also mentioned in the top 5 cons of vacuum, product, and cupcake. Texture and taste are also common cons mentioned in the top 5. On the other hand, the top pro aspect mentioned most is taste, which is also mentioned as a con in the top 5 cons of the tip, along with flavor, cake, texture, and lemon flavor. Overall, it appears that taste is the most important factor for consumers when it comes to Snack Cakes, but there are also concerns about the texture and quality of the cake. To improve product development and selection, it may be helpful to focus on improving the texture and quality of the cake while also experimenting with different flavors and varieties to appeal to a wider range of consumers. Additionally, it may be beneficial to conduct further market research to better understand consumer preferences and identify areas for improvement.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high rating for1
like the flavor of1

Based on the data provided, it seems that customers are primarily motivated to buy snack cakes based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, nutritional value, and flavor profile. Price is also a significant factor, indicating that customers are looking for value for money when purchasing snack cakes. Advertising attraction is the least mentioned factor, suggesting that customers are not swayed by flashy marketing campaigns when it comes to this product category. To optimize Amazon listings for snack cakes, it would be important to focus on creating detailed and informative product descriptions that highlight the unique features and benefits of the product. This could include information about the ingredients, nutritional value, and flavor profile, as well as any special dietary considerations (e.g. gluten-free, vegan, etc.). Additionally, it would be important to ensure that the price point is competitive and clearly displayed on the product page. Finally, while advertising may not be the primary motivator for customers in this category, it could still be useful to invest in targeted advertising campaigns to reach potential customers who may be interested in snack cakes.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
are not expensive8
are not expensive
are not expensive more readily available
less pricey6
less expensive
less expensive or
more affordable
lower price4
lower price
price decrease
expiration date3
expiration date
great expiration date
free shipping2
free shipping
good packaging2
package good

Based on the information provided, it is unclear what specific customer expectations are for Snack Cakes. However, in general, customers may expect snack cakes to be convenient, tasty, and affordable. To prioritize product development, sellers should consider conducting market research to identify specific customer needs and preferences. This could involve gathering feedback through surveys, focus groups, or social media listening. Based on this information, sellers can develop new products or improve existing ones to better meet customer expectations. In terms of marketing promotion factors, sellers should focus on highlighting the convenience, taste, and affordability of their snack cakes. This could involve creating eye-catching packaging, offering promotions or discounts, and leveraging social media to reach a wider audience. Additionally, sellers should consider partnering with influencers or bloggers who can help promote their products to their followers. By focusing on these factors, sellers can better meet customer expectations and drive sales in the snack cake category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

over pricedAug. 2022
8 small muffin for 25 $ it looks smaller than the photo thus plus its not fresh we had to put it in the microwave definitely I will not buy it again..
mary s
They were so delicious! Pricey but worth it!
I thought they were quite tasty but not sure I can afford
Mary Perkins
Do not waste your money!! These taste like straight chemicals and smell like a Mylar balloon. Also, the description says a package of 8 but it’s actually a 4 pack but each wrapper contains 2 cakes. These are sooooo bad!!!
So goodMay 2019
These are tasty and fill my cake craving when I’m doing keto. Yes you can taste a bit of stevia, but they are nice and moist.
DelishJun. 2020
So enjoy these gluten free muffins as a treat bc like most gluten free products they are alittle high in prize😝
I’m a very picky person but these actually taste very good I would compare it to a crumbly chocolate muffin they are so good!
McHenry, IL
Packaging terrible. The box was smashed. Not delivery fault. How would they know? The product tastes great. Easy to eat when not smashed.
They are tasty. I’ve tried the cinnamon, lemon, chocolate and raspberry and they are all tasty. They are a great gluten free low carb low calorie meet your cake craving head on treat. They are a little spendy but hey, hopefully you don’t have to take a cake craving monster multiple times a day.

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