Soaps & Cleansers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Cetaphil Baby Wash & Shampoo Plus Body Lotion, Healthy Skin Essentials, Head to Toe Hydration for up to 24 Hours, for Delicate, Sensitive Skin, 2 Count (Pack of 1)
Aveeno Baby Daily Moisture Moisturizing Lotion for Delicate Skin with Natural Colloidal Oatmeal & Dimethicone, Hypoallergenic, Fragrance-, Phthalate- & Paraben-Free, 18 fl. oz (Package may vary)
Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo with Natural Oat Extract, Hypoallergenic, Tear-Free & Paraben-Free Formula for Sensitive Hair & Skin, Lightly Scented, 33 fl. oz
Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo, Tear-Free, Sulfate-Free & Hypoallergenic Bath Wash & Shampoo for Baby's Sensitive Skin & Hair, Washes Away 99.9% Of Germs, 18.7 Fl. Oz
Aveeno Baby Calming Comfort Moisturizing Lotion with Relaxing Lavender & Vanilla Scents, Non-Greasy Body Lotion with Natural Oatmeal & Dimethicone, Paraben- & Phthalate-Free, 18 fl. Oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Soaps & Cleansers on Amazon is quite high at 4.77 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, with a total of 9831 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating and the large number of reviews indicate a positive level of customer satisfaction. It implies that customers are finding value in the Soaps & Cleansers they are purchasing from Amazon. The positive feedback from a substantial number of reviewers suggests that these products are meeting or exceeding customer expectations. Based on this information, my advice would be to continue focusing on maintaining the quality and effectiveness of the Soaps & Cleansers in this category. Consistently delivering products that meet or exceed customer expectations will help maintain the high level of customer satisfaction. Additionally, encouraging customers to leave reviews and feedback can further enhance the credibility and reputation of the products in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is winter lol, the most common location is bath, the most common behavior is bath . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a soap or cleanser that is primarily used for bathing. The top three users mentioned are "kid," "son," and "daughter," which suggests that this product may be marketed towards families with young children. Additionally, the top three places to use the product are "bath," "hospital," and "house," which further supports the idea that this product is intended for personal hygiene and cleanliness. The fact that "bath" is both the top place to use the product and the top usage of the product suggests that this soap or cleanser is primarily used for bathing. However, "body wash" is also a top usage, which suggests that this product may be marketed as a multi-purpose cleanser that can be used for both bathing and general body cleansing. Based on this data, it would be wise for the company to focus their marketing efforts on families with young children, as well as individuals who prioritize personal hygiene and cleanliness. They may also want to consider emphasizing the multi-purpose nature of the product, as it can be used for both bathing and general body cleansing. Additionally, they may want to consider expanding their marketing efforts to hospitals and other healthcare facilities, as these were also mentioned as top places to use the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pump, smell, bottle, product, shampoo. The most mentioned elements about pump are do not work(7.46%), break(2.99%).
The top 5 positive reviews are smell, product, lotion, scent, soap. The most mentioned elements about smell are good(17.33%), subtle(0.99%).
do not work7.46%
break after a few us1.71%
break after 5 week0.85%
broken . he0.64%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across all three products (pump, vacuum, and tip) is the issue with smell. This suggests that customers are not satisfied with the fragrance of these products. Additionally, the pump is mentioned as a con for both the pump and vacuum, indicating that customers may have difficulties with the functionality of the pump mechanism. On the positive side, the most commonly mentioned pro aspect is the smell, which suggests that customers appreciate a pleasant fragrance in their soaps and cleansers. To improve product development and selection in the Soaps & Cleansers category, it would be beneficial to address the issues related to smell. This could involve either improving the fragrance or offering fragrance-free options to cater to different preferences. Additionally, it would be important to focus on enhancing the functionality and reliability of the pump mechanism, as it is mentioned as a con for multiple products. Furthermore, it would be helpful to gather more specific feedback regarding the cons mentioned, such as the issues with the bottle, product, shampoo, lotion, and soap. This information can guide product development efforts to address these specific concerns and improve overall customer satisfaction. Overall, by addressing the cons related to smell and pump functionality, and by considering specific feedback on other aspects, the Soaps & Cleansers category can be enhanced to better meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
fragrance free3
come with a pump2
free of harmful chemical2

Based on the data provided, it seems that customers in the Soaps & Cleansers category are primarily motivated to buy products based on recommendations from friends. This is followed by product descriptions and brand reputation, which are also important factors in the decision-making process. One possible reason why product descriptions are the top feature is that customers in this category are likely looking for specific benefits or ingredients in their soap or cleanser. A well-written product description that highlights these features can help customers make an informed decision and feel confident in their purchase. To optimize Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the unique benefits of their products. They should also encourage satisfied customers to leave reviews and ratings, as this can help build brand reputation and increase the likelihood of recommendations from friends. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long5
last long
last awhile
light smell4
light scent
scent light
big bottle3
big bottle
big size bottle
large bottle
more bubble
no bubble
produce bubble
fragrance free3
fragrance free option
fragrance free shampoo
gentle baby
more gentle
gentler smell3
gentle product with mild natural scent
milder in smell
more pleasing scent
good packaging3
packaging good

Based on the customer expectations mentioned, it is clear that customers in the Soaps & Cleansers category are looking for products that last long, have a light smell, and a pleasant aroma. These expectations are important for sellers to consider when developing new products and marketing their existing ones. To prioritize product development, sellers should focus on creating products that have a longer lifespan. This could be achieved by using high-quality ingredients that are known to last longer or by creating products that are more concentrated. Additionally, sellers should consider developing products that have a light smell and a pleasant aroma. This could be achieved by using natural fragrances or by creating products that are scented with essential oils. In terms of marketing promotion factors, sellers should focus on highlighting the long-lasting nature of their products. This could be achieved by emphasizing the number of uses customers can get out of a single product or by highlighting the durability of the product. Additionally, sellers should focus on promoting the light smell and pleasant aroma of their products. This could be achieved by using descriptive language in product descriptions or by creating marketing campaigns that focus on the sensory experience of using the product. Overall, by prioritizing product development and marketing promotion factors that align with customer expectations, sellers in the Soaps & Cleansers category can create products that are more appealing to customers and increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Works for usJun. 2013
I apply this lotion generously all over my baby's body two to three times daily. He has eczema and this really helps keep his skin moisturized.
Very goodFeb. 2019
Have been using this on my kids since they are born and I love it on their skin.
goodMar. 2015
Zhou Xin
Great priceDec. 2021
Like this brand and pursed it when it’s on sale. Great deal
Five StarsJan. 2017
Joy Srugo
One StarOct. 2016
The pump came in broken
Five StarsOct. 2015
very good
Leanne jones
Just as described and arrived on time. Great product and service.
Suman Dhar
NiceNov. 2019
Sabrina L.
Very gentleJul. 2015
My son has sensitive skin just like me and is currently fighting baby eczema. We have to get everything "free & clear" or for sensitive skin and this fits the bill. It moisturizes his skin and doesn't irritate it at all.

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