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Soccer product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
2023/01/18
No Image
Average Ratings
4.6
Total Reviews
4,233
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the soccer product on Amazon is quite high at 4.61 out of 5. This indicates a generally positive customer satisfaction level. Additionally, with a total of 4233 reviews, it suggests that the product has garnered a significant amount of attention and feedback from customers. The high average rating implies that the majority of customers are satisfied with their purchase. This could be due to factors such as the quality of the product, its durability, or its performance. It's worth noting that customer satisfaction is a crucial aspect of any product's success, as happy customers are more likely to leave positive reviews and recommend the product to others. Based on this information, my advice would be to continue focusing on maintaining the high quality and performance of the soccer product. Consistently delivering a satisfying experience to customers will help build a positive reputation and encourage more sales. Additionally, it would be beneficial to actively engage with customers by responding to their reviews, addressing any concerns or issues they may have, and showing appreciation for their feedback. Furthermore, considering the popularity of the product in the soccer category, it might be worth exploring opportunities for expansion or diversification within this niche. This could involve introducing related products or variations that cater to different customer preferences or needs. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level for the soccer product on Amazon. By maintaining quality, engaging with customers, and exploring potential growth opportunities, the product can continue to thrive in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is school, the most common behavior is soccer . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question is primarily associated with soccer. The top three users mentioned are "son" with 909 mentions, "kid" with 351 mentions, and "daughter" with 425 mentions. This suggests that the product is popular among parents who have children interested in soccer. When it comes to the places where this product is commonly used, "school" takes the lead with 32 mentions, followed by "grass" with 5 mentions and "park" with 2 mentions. This indicates that the product is often utilized in school settings, likely during physical education classes or soccer practices. In terms of usage, "soccer" itself is the most frequently mentioned activity with 103 mentions, followed by "intense indoor soccer" with 51 mentions. This suggests that the product is suitable for both outdoor and indoor soccer activities, catering to different playing environments. Based on this analysis, the customer profile for this product can be described as parents who have children interested in soccer, seeking a versatile product that can be used in various settings, including schools, grass fields, and parks. These parents are likely looking for a product that can enhance their child's soccer experience, whether it be for recreational play or more intense indoor matches. To cater to this customer profile, it would be beneficial for the product to highlight its durability, versatility, and adaptability to different playing environments. Marketing efforts should focus on emphasizing how the product can enhance a child's soccer skills and provide a positive playing experience. Additionally, collaborating with schools or soccer clubs to promote the product could help reach the target audience effectively. Overall, understanding the user preferences, popular usage scenarios, and customer profile will enable the company to tailor their marketing strategies and product features to better meet the needs and expectations of their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, size, lace, boot lace, rubber. The most mentioned elements about shoe are big(2.75%), run large(1.37%).
The top 5 positive reviews are shoe, color, cleat, fit, look. The most mentioned elements about shoe are good quality(6.24%), good(4.65%).
Cons
shoe32.99%
big2.75%
run large1.37%
have a hole at the toe0.34%
odd stain0.34%
wear out far too quickly0.34%
size5.15%
lace4.47%
boot lace2.41%
rubber0.34%
Pros
shoe33.20%
good quality6.24%
good4.65%
look good2.52%
solid2.12%
durable1.59%
color14.48%
cleat10.23%
fit9.16%
look4.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the soccer category is related to shoes, accounting for 32.99% of the mentions. Additionally, the top five cons for vacuum are also related to shoes, including aspects like size, lace, boot lace, and rubber. On the other hand, the top pro aspect mentioned most is also related to shoes, accounting for 33.20% of the mentions. The top five cons of the tip are shoe, color, cleat, fit, and look. From this data, it can be concluded that shoes play a significant role in the sentiment analysis of the soccer category. While shoes are mentioned as both a pro and a con, it is important to note that they are the most frequently mentioned aspect overall. This suggests that the quality, design, and comfort of soccer shoes are crucial factors for consumers. To improve product development and selection in the soccer category, it would be beneficial to focus on addressing the cons related to shoes. This could involve improving the sizing options, ensuring durable laces and boot laces, and enhancing the overall comfort and fit of the shoes. Additionally, considering the color, cleat design, and overall aesthetic appeal of the shoes could also be important factors to consider. By addressing these aspects, manufacturers can aim to create soccer shoes that meet the needs and preferences of consumers, ultimately enhancing the overall sentiment and satisfaction within the soccer category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
color3
others3
wide style3
classic look1
comfortable1

Based on the data provided, it seems that customers in the soccer category are primarily motivated by the product description when making purchasing decisions. This could be because soccer players and enthusiasts are often very particular about the equipment they use, and want to ensure that they are getting a product that meets their specific needs. Some possible reasons why the product description is the top feature could include the level of detail provided, the quality of the writing, and the ability of the description to accurately convey the benefits and features of the product. To optimize Amazon listings for this category, it would be important to focus on creating high-quality product descriptions that are both informative and engaging. This could involve conducting research to identify the key features and benefits that customers are looking for, and then crafting descriptions that highlight these aspects in a clear and compelling way. Other strategies that could be effective for optimizing Amazon listings in this category might include leveraging customer reviews and ratings to build trust and credibility, using high-quality images and videos to showcase the product, and offering competitive pricing and promotions to attract customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
strong velcro4
velcro
velcro option
fit4
fit
longer lasting3
last longer
wear next season3
wear for two season
wear for full season
4 last3
last
hold up3
hold up
last few month3
last 4 mo
last couple season
last few week
big2
big
add more color2
more color
good2
good

Analysis of Customer Expectations for Soccer Products: Based on the customer feedback, there are a few key expectations that stand out for soccer products. The most frequently mentioned expectation is the need for strong Velcro, which suggests that customers value secure and reliable fastening mechanisms for their soccer gear. This could include items such as shin guards, ankle supports, or even bags with Velcro compartments. Another important expectation is for longer-lasting products. Soccer players want gear that can withstand the demands of the sport and endure regular use without wearing out quickly. This could apply to various items such as soccer balls, jerseys, or even footwear. Lastly, there was a single mention of a "Velcro version," which implies that customers appreciate the convenience and ease of use that Velcro provides. This could be an opportunity for sellers to explore incorporating Velcro closures or features in their soccer products, such as adjustable straps or quick-release mechanisms. Suggestions for Product Development Prioritization: 1. Focus on improving Velcro strength: Given the repeated mentions of strong Velcro, it would be wise for sellers to prioritize enhancing the quality and durability of Velcro fastenings in their soccer products. This could involve sourcing higher-grade Velcro materials or exploring alternative fastening options that offer similar strength and reliability. 2. Invest in product longevity: Customers value soccer gear that lasts longer, so sellers should prioritize developing products with enhanced durability. This could involve using high-quality materials, reinforcing critical areas prone to wear and tear, or offering warranties to instill confidence in the longevity of the products. 3. Consider Velcro integration: Since customers appreciate the convenience of Velcro, sellers could explore incorporating Velcro closures or features in their soccer products. This could include adjustable straps for shin guards or ankle supports, quick-release mechanisms for bags, or even innovative uses of Velcro in other soccer gear. Marketing Promotion Factors: 1. Highlight strong Velcro: In marketing materials, emphasize the strength and reliability of the Velcro used in the products. This could be done through clear messaging, visuals, or even customer testimonials that highlight the benefits of the secure fastening. 2. Emphasize product longevity: Communicate the durability and long-lasting nature of the soccer products. This could be achieved by showcasing the quality of materials used, providing information on product testing, or sharing customer reviews that attest to the longevity of the gear. 3. Showcase Velcro convenience: Highlight the convenience and ease of use that Velcro closures offer. This could be done through product demonstrations, videos, or testimonials that showcase the quick and hassle-free nature of Velcro fastenings. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs of soccer players and enhance their overall customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Ciara
Purchased
Perfect
Works great for my soccer player
Tim B.
Purchased
My daughter loves the cleats so much that we keep buying the next size up as her feet grow. They're comfortable and very well made. They're also very easy to clean so they always look nice and new despite the countless practices and games they go through.
Sherif
Purchased
Works wellNov. 2022
My 8 year old is very happy with the cleats They work very well
ShoesMay 2022
They fit just right
jnj0292
Purchased
For how quickly my kids grow out of soccer cleats from season-to-season, these are a great deal. Great quality.
Five StarsJul. 2018
very cute
Fit perfectly!!! After hopes were up for her first soccer shoes my daughter got let down by another cleat, so we were very nervous ordering yet another pair online as you never do know how it could fit...when this pair came and we got them open we were very relieved that they fit perfectly!! I don't even care that I paid for the one day shipping and didnt get them for 3 days...my daughters happy!!
Brooke
Purchased
These were bought for my granddaughter. She loves them. They are very comfortable. And the price was very good!
Youth soccerOct. 2022
Bought two pair, one for each daughter playing soccer. They both love their cleats. Great, vibrant colors. I did size up because soccer socks are so thick, they both seem to fit well.

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