Socks & Insoles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
3 Pack Copper Compression Socks - Compression Socks Women & Men Circulation - Best for Medical,Running,Athletic
OrthoSleeve Diabetic and Neuropathy Non-Binding Wellness Socks WC4 Improves Circulation and Helps with Edema
HUGH UGOLI Women Diabetic Ankle Socks, Super Soft & Thin Bamboo Socks, Wide & Loose, Non-Binding Top & Seamless Toe, 4 Pairs
Dr. Scholl's Men's Advanced Relief Blisterguard Socks - 2 & 3 Pair Packs
Dr. Scholl's Men's Diabetes & Circulator Socks

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for a product in the "Socks & Insoles" category on Amazon, there are a few observations we can make. Firstly, the average ratings for this product are not available (NaN), which means there might be missing or incomplete data regarding customer reviews. However, we do know that there have been a total of 21,256 reviews for this product. Since we don't have the average ratings, it's difficult to determine the exact level of customer satisfaction. However, the fact that there have been a significant number of reviews suggests that this product has garnered attention and interest from customers. It could indicate that the product is popular or has been widely purchased. To provide some advice based on this limited information, it would be beneficial to investigate further to understand why the average ratings are not available. It's important to determine if this is due to a technical issue or if there is a lack of customer feedback. If it's the latter, it would be wise to encourage customers to leave reviews and ratings to provide a more accurate representation of customer satisfaction. Additionally, it would be helpful to analyze the existing reviews to identify any common themes or issues that customers have mentioned. This can provide insights into areas where improvements can be made, such as product quality, comfort, durability, or any other factors that customers value in socks and insoles. Overall, while the data provided is limited, it suggests that this product has gained a significant number of reviews, indicating some level of customer interest. However, without the average ratings, it's challenging to assess customer satisfaction accurately. By encouraging more reviews and analyzing existing feedback, you can gain a better understanding of customer experiences and make informed decisions to improve the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is florida, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most likely to use this product are individuals who are either married or have a close relationship with their parents. The fact that the top three users are the husband, mother, and father suggests that this product may be marketed towards an older demographic who may be experiencing foot pain or discomfort. In terms of usage, it appears that the product is most commonly used for walking and travel, which further supports the idea that it may be marketed towards older individuals who may be looking for comfortable footwear for everyday use or for long trips. The fact that the top three places to use the product are Florida, house, and nursing home room suggests that the product may be popular among retirees or individuals who are spending a lot of time at home or in warm climates. Based on this data, it may be beneficial for the company to focus their marketing efforts on older individuals who are experiencing foot pain or discomfort, particularly those who are retired or spending a lot of time at home or in warm climates. They may also want to consider targeting individuals who are planning to travel or who are looking for comfortable footwear for everyday use. Overall, the data suggests that the customer profile for this product is likely to be older individuals who are looking for comfortable and supportive footwear for everyday use or for travel. By targeting this demographic, the company may be able to increase sales and grow their customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sock, material, shoe, product, sock neck. The most mentioned elements about sock are small(4.45%), tight on me(3.68%).
The top 5 positive reviews are sock, fit, color, quality, material. The most mentioned elements about sock are comfortable(23.98%), soft(10.77%).
tight on me3.68%
will not stay up1.20%
do nothing to relieve my foot issue0.04%
sock neck0.51%
fit just right6.21%
good quality4.00%
not tight2.58%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about socks and insoles is their fit, specifically the sock neck and the tip. Additionally, material and quality are also mentioned as cons. However, it's worth noting that the top pro aspect mentioned is also related to socks, indicating that when they fit well and are made of good material, they can be a positive aspect of this category. To improve product development and selection, it may be helpful to focus on addressing the fit and material issues that customers are experiencing. This could involve using higher quality materials or adjusting the design to better fit a wider range of foot sizes and shapes. Additionally, it may be helpful to gather more specific feedback from customers to better understand their needs and preferences when it comes to socks and insoles. By doing so, companies can create products that better meet the needs of their customers and improve overall satisfaction with this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
compression part3

Based on the data provided, it seems that customers primarily buy products in the Socks & Insoles category due to the product description. This suggests that customers highly value detailed and informative descriptions that help them understand the product's features, benefits, and quality. There could be several reasons why product description is the top feature: 1. Information: Customers want to know exactly what they are purchasing, including the material, size, durability, and any unique features. A comprehensive product description helps them make an informed decision. 2. Trust: A well-written product description builds trust with customers. It shows that the seller cares about providing accurate information and is confident in the product's quality. 3. Differentiation: In a competitive market, a compelling product description can set a product apart from others. It allows customers to compare and choose the best option based on their specific needs. Based on this information, here are some suggestions for optimizing Amazon listings in the Socks & Insoles category: 1. Focus on quality descriptions: Ensure that your product descriptions are detailed, accurate, and highlight the unique selling points of your socks and insoles. Use clear language, bullet points, and images to enhance the description. 2. Include relevant keywords: Research and incorporate relevant keywords in your product description to improve visibility in search results. This will help potential customers find your product more easily. 3. Highlight benefits and features: Clearly communicate the benefits and features of your socks and insoles. Explain how they can improve comfort, support, or address specific foot-related issues. 4. Use customer reviews: Encourage customers to leave reviews and ratings for your products. Positive reviews can reinforce the quality and effectiveness of your socks and insoles, further motivating potential buyers. 5. Provide accurate sizing information: Socks and insoles come in various sizes, so make sure to provide accurate sizing information in your product description. This will help customers choose the right size and reduce the likelihood of returns. By optimizing your Amazon listings based on these suggestions, you can enhance the buyer's motivation to purchase your socks and insoles, increase customer satisfaction, and potentially drive more sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
compression sock25
compression sock
compression sock different
compression sock easy
compression sock snug
cross between compression sock regular sock
large size20
size large
large size
big size
more color & style16
more color
last long15
last long
last awhile
last forever
longer sock15
thicker sock
sock longer
sock thicker
longer sock sleeve
sock cut wider
dress sock
light sock
sock or
sock solve
sock cover ankle13
sock ankle
ankle sock
cover ankle
sock cover calf
sock do not hurt ankle

Based on the customer expectations mentioned, it seems that customers are looking for socks and insoles that are comfortable and of good quality. The most frequently mentioned expectation is for a larger size, which suggests that customers may be looking for products that fit a wider range of foot sizes. Additionally, customers are looking for products made from good materials, which suggests that they are willing to pay more for products that are durable and long-lasting. To prioritize product development, sellers should focus on creating products that meet these expectations. This could include developing socks and insoles that are available in a wider range of sizes, as well as using high-quality materials that are comfortable and durable. Additionally, sellers should consider marketing their products based on these customer expectations. For example, they could highlight the larger size options or the quality of the materials used in their products. In terms of marketing promotion factors, sellers should consider using social media and influencer marketing to reach potential customers. They could also offer promotions or discounts to encourage customers to try their products. Additionally, they could focus on creating a strong brand identity that emphasizes the quality and comfort of their products. By prioritizing product development and marketing efforts based on customer expectations, sellers can create a strong brand that resonates with customers and drives sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Para el diario
ComfortableJun. 2019
Good foot fit for 7 1/2 women’s shoe size
Kat N
I really like the fit of these socks. They are also very lightweight and the material slides on easily for compression socks. There is compression to them but I’m not sure it actually goes to 20 mm Hg. The only downside so far is the seem across the toe is kind of bunched up, which is slightly annoying and I have concerns that they may not be very durable. The photos were taken after one washing (hung dry) and wearing around the house. You can see in the photos some snags. I did order another three pair as I really do like the fit. I just hope they don’t fall apart.
Good QualityApr. 2019
Good quality product.
I thought these were the same socks I purchased in the past, but they are horrible quality and not like the old ones at all. They are super thin, unevenly sewn, almost no copper at all, almost no compression at all, and there are big fuzzy random seams sewn inside that are uncomfortably out of place. I didn’t even try them on my legs for fear they would rip.
They fit as expected. I measured my calf size and went with that. The black ones by the same company are tighter and i feel more thicker than the colorful ones.
Love the socks, but sad that my pink ones were half the length to the top than my other two pairs. So those are useless. The other ones are nice though... tight and don’t slip down.
W. J. Lemmel
Pros: Warm. Comfortable. Light compression & stay up well during long hikes or working out. Cons: Ugly color. Brown band on foot means you have to wear boots or shoes with high vamps. Ribbed surface good on legs but less comfortable than smooth surface on bottom of feet/ under toes.
There Comfortable
Some socks are bigger than others. Not great.

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