Softshell Jackets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Sriper Crop Puffer Vest for Women Lightweight Winter Jackets Sleeveless Zip Up Outerwear Stand Collar Warm Padded Outwear
Jack Wolfskin Women's Stormy Point Jacket W
Jack Wolfskin Women's Kiruna Jacket W
MOERDENG Women's Waterproof Rain Jacket Outdoor Lightweight Softshell Raincoat for Hiking Travel
Jack Wolfskin Women's Stormy Point Jacket W

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Softshell Jacket in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 254 reviews, it's clear that many customers have had positive experiences with this product. If you're considering purchasing this Softshell Jacket, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, it's important to make sure that the jacket meets your specific needs and preferences. Overall, it seems that this Softshell Jacket is a popular and well-liked product on Amazon. If you're in the market for a new jacket, it's definitely worth considering.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is christmas, the most common location is ecuador, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Softshell Jackets are popular among travelers and hikers. The top three users of the product are the wife, granddaughter, and husband, indicating that the product is suitable for people of different ages and genders. The top three places to use the product are Ecuador, Ireland, and Alaska, which suggests that the product is versatile and can be used in different climates and terrains. Given the usage patterns, it is likely that the customer profile for this product is someone who enjoys outdoor activities such as hiking and traveling. They may be looking for a jacket that is lightweight, durable, and can withstand different weather conditions. They may also value versatility and prefer a product that can be used in different locations. Based on this analysis, some suggestions for the customer profile could be to target individuals who are interested in outdoor activities and travel. The marketing message could focus on the versatility and durability of the product, highlighting its ability to withstand different weather conditions and terrains. Additionally, the product could be marketed towards families, as it seems to be popular among both older and younger generations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are battery, zipper, material, color, coat. The most mentioned elements about battery are didnt stay on for more than 1 sec(3.45%), do not hold a charge for long(3.45%).
The top 5 positive reviews are jacket, color, hood, material, fitting. The most mentioned elements about jacket are good quality(8.33%), comfy(6.25%).
didnt stay on for more than 1 sec3.45%
do not hold a charge for long3.45%
do not hold the charge3.45%
do not last that long3.45%
doesnt last long3.45%
good quality8.33%
fit good4.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned for softshell jackets is the battery, which accounts for 20.69% of the cons mentioned. However, it's worth noting that the mention of a battery in relation to a softshell jacket seems unusual, as softshell jackets typically do not require batteries. It's possible that there may be some confusion or error in the data. Moving on to the top 5 cons mentioned, they include the battery (which we've already discussed), zipper, material, color, and coat. These cons suggest that customers may have concerns about the quality and durability of the zipper, the choice of materials used in the jacket, the color options available, and the overall fit and comfort of the coat. On the positive side, the top pro aspect mentioned most frequently is the jacket itself, accounting for 38.54% of the pros mentioned. This indicates that customers appreciate the overall design and functionality of the softshell jacket. Based on this analysis, it would be beneficial for product development to focus on improving the quality and durability of the zipper, selecting high-quality materials that offer both comfort and durability, expanding the color options to cater to a wider range of preferences, and ensuring a better fit and comfort for customers. In terms of product selection, customers should prioritize softshell jackets that have reliable zippers, are made from high-quality materials, offer a variety of color options, and provide a comfortable fit. It's also important to consider the specific needs and preferences of individual customers when selecting a softshell jacket. Overall, the sentiment analysis suggests that while there are some concerns regarding certain aspects of softshell jackets, customers generally appreciate the design and functionality of these jackets. By addressing the cons mentioned and focusing on the pros, manufacturers can improve their products and meet the expectations of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are primarily motivated to buy Softshell Jackets due to the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and sizing, before making a purchase. Some possible reasons why the product description is the top feature for Softshell Jackets could include the fact that these jackets are often used for outdoor activities and require specific features to be effective, such as waterproofing or breathability. Additionally, customers may be looking for a specific style or fit, which can be difficult to determine without a detailed product description. To optimize Amazon listings for Softshell Jackets, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the materials used, the level of waterproofing or breathability, and any additional features such as pockets or adjustable cuffs. Additionally, sellers should consider including high-quality images that showcase the product from multiple angles and in different lighting conditions, as well as customer reviews and ratings to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
1 " more in length1
1-2 " longer
boot match1
boot match
compartment zip1
zipper pocket
cover broad across backside1
long partially cover backside
different color1
different color
do well in cold rainy weather1
do well in rain
fit longer torso1
inch longer in torso
heat up arm1
heat up arm

Analysis of Customer Expectations for Softshell Jackets: Based on the customer feedback, it is clear that length is an important factor for customers when it comes to softshell jackets. Customers mentioned the desire for longer jackets four times, indicating that they prefer jackets that provide more coverage. Additionally, one customer specifically mentioned wanting jackets that are "more in length," suggesting that they are looking for options that go beyond the standard length. Another expectation mentioned by a customer is the need for a boot match. This implies that customers are looking for softshell jackets that can be easily paired with boots, either in terms of style or functionality. This could include features like adjustable cuffs or longer hemlines that can accommodate boots. Suggestions for Product Development Prioritization: 1. Length Options: Consider offering softshell jackets in different lengths to cater to the varying preferences of customers. This could include regular, longer, and even shorter options to provide a range of choices. 2. Boot-Friendly Features: Focus on incorporating design elements that make the jackets more compatible with boots. This could involve adjustable cuffs, longer hemlines, or even removable gaiters to ensure a seamless fit with different types of boots. 3. Versatility: Softshell jackets are often favored for their versatility. Prioritize developing jackets that can be easily layered with other clothing items, allowing customers to adapt to different weather conditions and activities. Suggestions for Marketing Promotion Factors: 1. Highlight Length Options: Emphasize the availability of different jacket lengths in your marketing materials. Showcase how these options cater to various customer preferences and provide enhanced coverage. 2. Boot Compatibility: Showcase the boot-friendly features of your softshell jackets in your marketing campaigns. Demonstrate how the jackets can be effortlessly paired with different types of boots, ensuring both style and functionality. 3. Versatility and Layering: Highlight the versatility of your softshell jackets and how they can be layered with other clothing items. Showcase different outfit combinations and demonstrate how your jackets can adapt to various outdoor activities and weather conditions. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs and preferences of their target audience, ultimately leading to increased customer satisfaction and sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Julie Bauer
This is a great little jacket to throw in the car or luggage for potential rain
Lisa Emken
Totally love this jacket.
Rain gearApr. 2022
This is a very stylish lite weight water resistant travel friendly jacket. Love it!
Susan M
Very nice but wish it were a bit longer.
Ross H.
Good jacketNov. 2022
It was exactly what I wanted
M. Boyce
Great FitMay 2022
very light weight but still good protection from the rain
Fast shippingAug. 2022
I ordered this light rain jacket for a trip next week. The jacket is lovely. Fits great. Color is light grey and it has a slight blue-ish hue that is really pretty. It arrived really fast as promised. I don't know about the waterproofing yet.
PerfectJul. 2022
Bought this rain jacket to take on a mission trip to Guatemala during their rainy season. It was light weight and kept me dry. Only thing I didn't like was the hat part was too big making it hard to see. Wasn't a huge deal but had to keep pulling it back. Got lots of compliments on the fit of this jacket. I bought a large and am 170lbs 5'6". Doesn't have to be worn as a rain jacket. Can easily be used as a light wind jacket too.
This jacket is very good quality. I am a size large with 36DD and it fit perfect. It is a slim fit that makes it more attractive. I got the light gray which is very light (almost white), but a very nice color. I would definitely buy again.
Marisa Vosloo
I got the jacket in record time. It is what I expected it to be, in other words it was presented well in the description, but I find the length to be a little on the short side, while the sleeves are a little on the long side. But otherwise, it fits well.

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