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Solar Panels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Renogy 60PCS Solar Panel 100 Watt 12 Volt, 6KW High-Efficiency Monocrystalline PV Module Power Charger for Marine Rooftop Farm Boat Shed Home Rooftop Residential Commercial House, Pallet Pack of 60
SOLPERK 200W Solar Panels 12V, Monocrystalline Solar Panel Kit with High Efficiency Module PV Power for Battery Charging, Off Grid Solar Panels for RV, Boat, Camper, Roof, Cabin, Shed, Home 2 Packs
Renogy 1000W Pure Sine Wave Inverter 12V DC to 120V AC Converter for Home, RV, Truck, Off-Grid Solar Power Inverter 12V to 110V with Built-in 5V/2.1A USB Port, AC Hardwire Port, Remote Controller
EF ECOFLOW 220Watt Bifacial Foldable Solar Panel, Complete with Adjustable Kickstand, Waterproof IP68 & Durable for Off The Grid Living
ECO-WORTHY 12 Volt 5 Watt Solar Trickle Charger for 12V Batteries Portable Power Solar Panel Battery Charger Maintainer for Car Boat Marine Motorcycles Truck

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Solar Panels category on Amazon has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and a total of 4824 reviews, it suggests that customers are generally happy with their purchases and are willing to leave positive feedback. If you are considering purchasing a solar panel on Amazon, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Look for reviews from customers who have similar requirements to yours and pay attention to any common issues or complaints. Additionally, it is always a good idea to do your own research on the product and the seller before making a purchase. Check the seller's ratings and reviews, as well as their return policy and shipping times. By doing your due diligence, you can increase your chances of being satisfied with your purchase and avoid any potential issues.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is night, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Solar Panels product is most commonly used by individuals who are frequently on the move, particularly those who travel by car, boat, or RV. The top three users of the product are friends, husbands, and wives, which suggests that the product is popular among social groups and couples who enjoy outdoor activities together. The fact that travel and camping are the top two uses of the product further supports this idea, as it suggests that the Solar Panels are being used to power devices and appliances while on the go. This could include things like charging phones and laptops, running small appliances like fans or lights, or even powering larger devices like refrigerators or air conditioning units. Based on this data, it seems likely that the typical customer profile for this product is someone who enjoys outdoor activities and travel, and who values the ability to stay connected and comfortable while on the move. They may be part of a social group or couple, and may prioritize sustainability and eco-friendliness in their purchasing decisions. To appeal to this customer profile, it may be helpful to emphasize the portability and versatility of the Solar Panels, as well as their ability to provide reliable power in a variety of settings. Marketing materials could also highlight the environmental benefits of using solar power, and could feature images of people enjoying outdoor activities while using the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are panel, battery, solar panel, product, inverter. The most mentioned elements about panel are bulky(1.14%), get hot(0.98%).
The top 5 positive reviews are solar panel, panel, product, battery, flashlight. The most mentioned elements about solar panel are easy to install(1.56%), good light weight(1.24%).
Automotive > Tools & Equipment > Jump Starters, Battery Chargers & Portable Power > Solar & Wind Power > Solar Panels
get hot0.98%
can not be rain on0.65%
do not work0.65%
solar panel7.97%
solar panel13.80%
easy to install1.56%
good light weight1.24%
work good0.93%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top pro aspect of solar panels is their ability to harness solar energy, while the top con aspect is related to the panel itself. The other cons mentioned include battery, inverter, and product-related issues. In terms of product development and selection, it may be beneficial to focus on improving the panel design to address the concerns mentioned by consumers. Additionally, ensuring that the battery and inverter components are reliable and efficient could also improve the overall satisfaction of customers. It is also worth noting that the data suggests that the top cons and pros of solar panels are closely related to the panel and its ability to harness solar energy. Therefore, it may be important for companies to prioritize the quality and efficiency of the panel in their product development and selection processes.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
customer service2
000 mah1

Based on the data provided, it seems that customers are primarily motivated to buy solar panels based on the product description, followed by brand reputation and price. This suggests that customers are looking for detailed information about the product before making a purchase, and are willing to pay a premium for a reputable brand. One reason why product description is the top feature is that solar panels are a complex and technical product, and customers need to understand the specifications and capabilities of the panel before making a decision. Additionally, solar panels are a long-term investment, so customers want to make sure they are getting a product that will meet their needs for years to come. To optimize Amazon listings for solar panels, sellers should focus on providing detailed and accurate product descriptions that highlight the key features and benefits of the panel. This could include information about the panel's efficiency, durability, and compatibility with different types of systems. Additionally, sellers should prioritize building a strong brand reputation through customer reviews and ratings, as this is a key factor in customer decision-making. Finally, sellers should consider offering competitive pricing to attract price-sensitive customers while still maintaining a high level of quality.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fully water proof7
water proof
cord longer5
cord longer
long cord
last long5
last long
cable longer4
cable long
cable length
cable longer
long last3
long last
good base

Based on the customer feedback, it is clear that the top three expectations for solar panels are being fully waterproof, having a longer cord, and lasting long. Being fully waterproof is a crucial requirement for solar panels as they are often installed outdoors and exposed to the elements. Customers want to ensure that their investment is protected from water damage and can withstand harsh weather conditions. A longer cord is also important as it allows for greater flexibility in installation and placement of the solar panel. Customers want to be able to position the panel in the optimal location for maximum sunlight exposure without being limited by the length of the cord. Lastly, customers expect solar panels to last long. This is a significant investment for many people, and they want to ensure that the panel will provide reliable and consistent energy for years to come. Based on these expectations, sellers should prioritize product development that focuses on improving the waterproofing capabilities of their solar panels. They should also consider offering longer cords as a standard feature or as an add-on option. Additionally, sellers should focus on promoting the durability and longevity of their solar panels in their marketing efforts. In terms of marketing promotion factors, sellers should highlight the waterproofing capabilities of their solar panels in their advertising and product descriptions. They should also emphasize the benefits of having a longer cord and the reliability and longevity of their products. Providing customer reviews and testimonials can also help build trust and confidence in the product.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

All sickApr. 2021
So far so good hook to the son of a gun up and it's been on since I purchased it and it does what it should
Jeffrey G.
Great value.Jul. 2021
Works VERY well even with no direct sun light. Keeps the batteries fully charged. Well worth the investment.
C. Garcia
Even in partly cloudy weather around 55 degrees these panels put a heck of a charge to batteries. It was nothing at all for my two 6volt deep cycle batteries to be fully charged. Controller went into sleep mode while I had lights on and the radio on in camp trailer. Kept Batts up around 13.5 even with running lights and radio and t.v. on as well. Very impressed.
Could only get 60 watts on a sunny day, no matter the angle, cheap china junk! I had 2 hooked up in series and it didnt work at all, got sick of wasting my time and got rid of em
Works wellOct. 2021
It was easy to unpackaged and easier to use
Set this to charge StickupCam. We have many trees in the southerly direction (In the NorthWest that means 80ft or higher). Solar Panel gets on average about 3-4 hours of sun on sunny days. Despite this keeps the Camera battery fully charged most of the time.
Great product (BAD SERVICE!), but make sure you get what you pay for! Amazon sent me a used item twice in a row! I paid FULL PRICE for a used item. This is not right. The items functioned properly, but you could easily see that both had been previously opened. I gave up after the second one. I just kept one and sent the other back. I don't mind refurbished or used, but I'd like to know that what I'm getting as well as get a deal a such an item. Otherwise the product works well.
Heads up people. Amazon must be clueless. I ordered this product using the BUY AGAIN feature. And quest what. They sent me a pair of different panels. They work fine but the size is different and this is a problem for those of us with OCD. Thanks for the headache Amazon!!
No issues . Worked perfectly
As soon as I received the panel's I unboxed everything and set them in the sun to check if they worked. First things I noticed is they are built really well, and they sent me 24 volt panels and I ordered 12 volt so a big plus for me, 96 volts of power from an expected 48 so again a big plus in my favor (After ordering a total of 22 of these they are all producing more than 100W each unfocused and YES they are a good deal). Next I pointed them at the sun and was getting more than rated voltage when in a direct angle to the sun, and I got a reading of 24.5 volts DC on all but 1 which was 22.8 volts DC with them pointing unfocused; in an attempt to imitate the angle they would be in a stationary system on the roof. Of course my opinion may change if they don't work long term but right now I couldn't be happier with the purchase. Edit: It's been a few months now using these panels fully off grid. And I couldn't be happier. Yes I could have spent a lot more money and had fewer panels by buying 300+ watt panels but space wasn't a worry for us money is. We would have spent quite a bit more per watt buying the higher wattage panels. The important thing is each and every one of my Renogy solar panels produces more than the rated wattage under full sun. It isn't a lot but we get over 3200 watts total under full sun with 30 panels now. Which means there is over 200 watts higher than rated wattage total. Thats 2 panels worth. I call them our ghost panels. My opinion of these panels and the company couldn't get better. The PowMr 5000W CC/Inverter we are using can take 450V to the MPPT with a max of 500V 16 amps. Two arrays of 15 panels each at 13 amps is where we are now, thats about 250 V 6.5 amps per array. We are going to add more panels to reach the 450V 16A input potential. Right now we only use battery power under full sun if we use the dryer or microwave oven, everything else is powered between say 8:00 AM to 6:00PM by our panel array which are not focused and is a bit small yet. That includes recharging our battery bank, watching TV, coffee on, lighting and the fridge. If the dryer and AC are on at the same time we may see a small draw on the batteries around 1 or 2 amps when the dryers heating element is powered, which is intermittent. Right now we are fairly balanced. The panels run everything in the house pretty much during daytime including recharging batteries, and the batteries at night; which means the panels are producing all the electricity we use. Adding a few more panels will end using any battery power during a sunny day and adding panels to reach 450V max will probably accomplish that on a cloudy day. And thats the last thing I want to mention. Even though power production does depend on how much light is blocked by clouds or shadows, they do produce power on overcast days. A thin layer of clouds won't appear to make much difference and even on a day with a few rain clouds around we will have power coming from the panels. So my rating is 100% 5 Stars and I'd add another 5 if I could. The panel that produced 22 volts was made wrong. One of the cells isn't connected and what looks like the solder strip is laying across the neighboring cell face. Still can't complain I purchased 12V panels.

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