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Sound Therapy product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
11,362
This insight is based on the data from the best seller products. The top 5 of them are:
LectroFan Alpha Guaranteed Non-Looping Sleep Sound Machine for Babies Toddlers and Adults, Alpha White
B086RMXN61
Magicteam Sound Machines White Noise Machine with 20 Non Looping Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Sound Timer Therapy for Baby Kids Adults
B0BP1PLQQQ
LectroFan Micro2 Guaranteed Non-Looping Sound Machine and Stereo Ready Bluetooth Speaker with White Noise, Fan Sounds, Ocean Sounds for Sleep, Relaxation, Privacy, Study, and Audio Streaming, Black
B09YNKS1XX
Magicteam Sleep Sound White Noise Machine with Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Timer Sound Therapy for Baby Kids Adults (B-Black)
B07RR3M38Q
White Noise Machine - Dreamegg Sound Machine for Baby Kid Adult, Noise Machine for Sleeping with 24 Calming Sound, Ambient Nightlight, Continuous or Timer, Loud Sleep Machine for Home Nursery Office…
B07VD5GJ1M

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Sound Therapy, has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 11,362 reviews, it is clear that many customers have found this product to be effective and helpful. If you are considering purchasing this product, it is likely that you will be satisfied with your purchase. However, it is always a good idea to read through some of the reviews to get a better understanding of what other customers have experienced. Additionally, it may be helpful to do some research on the specific benefits of sound therapy to determine if this is the right type of product for your needs. Overall, it seems that this product has been well-received by customers and could be a good option for those looking to explore the benefits of sound therapy.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is infant, the most commonly moment of use is night, the most common location is room, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used by parents with young children, as "infant" and "kid" are the top two user mentions. Additionally, the product is most commonly used in the home, with "room" and "bedroom" being the top two places mentioned. The fact that "travel" is the top usage of the product suggests that it is portable and easy to take on the go, which could be a selling point for busy parents who need to soothe their children while on the move. The fact that "sleep" is also a top usage suggests that the product is effective at helping people relax and fall asleep, which could be appealing to a wide range of customers. Based on this data, it seems that the ideal customer profile for this product is likely parents with young children who are looking for a portable and effective way to soothe their children while on the go, as well as anyone who is looking for a way to relax and fall asleep more easily. Some suggestions for targeting this customer profile might include marketing the product as a way to help parents soothe their children while traveling, as well as emphasizing its effectiveness at promoting relaxation and sleep. Additionally, highlighting the product's portability and ease of use could be a selling point for busy parents who are always on the go.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sound, product, volume, machine, fan. The most mentioned elements about sound are bad(1.72%), not clear(0.55%).
The top 5 positive reviews are sound, volume, sound quality, volume control, product. The most mentioned elements about sound are good(4.47%), clear(2.21%).
Health & Household > Wellness & Relaxation > Alternative Medicine > Sound Therapy
Cons
sound12.09%
bad1.72%
not clear0.55%
loud0.47%
static0.47%
obnoxious0.23%
product7.25%
volume5.15%
machine4.52%
fan4.21%
Pros
sound16.29%
good4.47%
clear2.21%
good quality1.22%
soothe1.07%
many feature0.79%
volume7.66%
sound quality7.49%
volume control5.46%
product4.61%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that sound is both the most commonly mentioned pro and con aspect of Sound Therapy products. While some users appreciate the sound quality and find it beneficial for therapy, others find it too loud or disruptive. In terms of cons, the top 5 mentioned aspects are sound, product, volume, machine, and fan. This suggests that users may have issues with the overall design and functionality of the product, in addition to the sound quality. On the pro side, the top 1 mentioned aspect is sound, followed by other potential benefits that were not specified in the data. To improve product development and selection, it may be helpful for manufacturers to focus on creating products with customizable sound options, such as adjustable volume and sound quality settings. Additionally, addressing issues with the overall design and functionality of the product could help to improve user satisfaction. Gathering more specific feedback from users about the potential benefits of Sound Therapy could also help to inform product development and marketing strategies.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others68
fan noise6
sound4
sound option4
loud3

Based on the data provided, it seems that customers are primarily motivated to buy products in the Sound Therapy category based on the product description. This is likely because Sound Therapy is a relatively niche category, and customers may not be as familiar with the products available. As a result, a clear and detailed product description can help customers understand what the product does and how it can benefit them. Some possible reasons why the product description is the top feature could include: - Sound Therapy products may have unique features or benefits that are not immediately obvious from the product name or image. A detailed description can help customers understand what sets a particular product apart from others in the category. - Sound Therapy may be a relatively new or unfamiliar concept to some customers. A clear description can help educate customers about what Sound Therapy is and how it works. - Sound Therapy products may have different use cases or be designed for different types of customers (e.g. those with sleep issues, anxiety, etc.). A detailed description can help customers determine whether a particular product is right for them. Based on this data, some suggestions for Amazon listing optimization could include: - Make sure the product description is clear, detailed, and easy to understand. Use bullet points and headings to break up the text and make it more scannable. - Consider including customer reviews or testimonials that highlight the benefits of the product. This can help build trust and credibility with potential customers. - Use relevant keywords in the product title and description to help customers find the product when searching for related terms. - Consider offering a money-back guarantee or other incentives to encourage customers to try the product. This can help overcome any hesitation or skepticism they may have about Sound Therapy products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long36
last long
last awhile
last forever
last longer
lasted long
longer lasting23
last longer
long lasting
longer last
know sooner15
sooner
loud12
louder
loud
loud than
rain sound9
rain sound
play other sound wave or rain
rain or thunderstorm sound selection
rain sound effect
rain sound option
louder-8
louder
work8
work
battery option7
battery option
battery capability
option of battery power source
good7
good
last long than 2 month7
last more than 7 month
last long than 3 month
last long than few month
last long than month
last more than 2 week

Based on the customer expectations mentioned, it is clear that customers in the Sound Therapy category are looking for products that have a long-lasting effect. This could mean that they are looking for products that provide sustained relief from stress, anxiety, or other conditions that they are seeking to address through sound therapy. Additionally, customers in this category are looking for products that provide results sooner rather than later. This suggests that they are looking for products that are effective and efficient in addressing their needs. To meet these expectations, sellers in the Sound Therapy category should prioritize product development that focuses on creating products that have a long-lasting effect. This could involve developing products that are designed to be used over an extended period of time, such as sound therapy devices that can be used daily or weekly. In addition, sellers should focus on developing products that provide results quickly. This could involve developing products that are designed to provide immediate relief from stress or anxiety, such as sound therapy tracks that are specifically designed to induce relaxation or calmness. When it comes to marketing promotion factors, sellers should focus on highlighting the long-lasting and quick results that their products provide. This could involve using customer testimonials or case studies to demonstrate the effectiveness of their products over time, as well as highlighting the immediate benefits that customers can expect to experience. Overall, by prioritizing product development that focuses on meeting customer expectations for long-lasting and quick results, and by highlighting these benefits in their marketing efforts, sellers in the Sound Therapy category can better meet the needs of their customers and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Hybrid Jeep
Purchased
A LifesaverMay 2019
I recently moved to an apartment in the city. I know that you can't expect complete silence in apartment life, however, one of my neighbors has a very loud voice and I could hear him talking through my bedroom wall. For some reason this really bothered me - I'd be trying to fall asleep and I'd be able to hear this guy talking almost as if he were in the room. I picked up this white noise generator and put it on my nightstand near his wall. I literally haven't heard him since. I'm able to sleep all night without interruption and am generally a happier person because of this product.
 First of all this white noise machine is okay at first. In my opinion way too many buttons. When it’s dark It’s hard to find the right button and you’re clicking all the buttons and it’s switching to music and all this other stuff. Second, there is this really creepy music that’s repetitive that you will hear every once in a while playing in the background of the white noise. Both me and my husband on separate occasions were hearing it so we finally threw it away. I first thought it was just me, but after hearing it like three times and then my husband heard it once we were like what the heck! The music is extremely annoying because it repeats over and over and over and over again the same sound it will drive you crazy! The only reason we heard it is because we had it on at night in the bed with the baby. I have no idea why they would put creepy repetitive music in the background, and what the purpose of that would be. In my opinion it can’t be good.
terry gustoff
Purchased
Great buyNov. 2019
Great so many sounds its crazy
Thuy
Purchased
I tried out a bunch of these machines, and this was the only one that the sound quality didn't bother me by sounding too tinny. I bought this to cover the sound of snoring coming through my wall, but unfortunately using a noise machine just doesn't work for me and I can't fall asleep because I feel like I'm actively listening to distinct noises. That's just me personally, and if you CAN use a noise machine, I recommend this one over all the other ones I tried.
Up.Side.Right
Purchased
I certainly can’t listen to the half dozen water/rain/waves sounds without waking up to pee… but the white noise, and fan settings work great for me. I did leave a pine scented candle burning while listening to a crackling fire and work up in a gawd awful panic. I’m currently enjoying the train sound (no toot toot, just the steady sound of the wheels going round and round). I’d have given 5 stars but I don’t like having to cycle though 39 sounds to change the setting.
Sounds greatJun. 2019
This is the perfect size. The sound quality is great. It’s easy to use. You can choose your favorite sound and set a timer or just let it run continuously. Would make a great gift for anyone. Helps relax the mind so you can de stress and sleep.
MN Mom
Purchased
I expected more soothing sound options. None of them sound like a fan or anything remotely soothing. They all sound like static. I was shocked since it gets such good reviews everywhere I look, I even wonder if mine is defective. Sadly, it also can't be returned.
Do you remember Sharper Image stores back in the '70's? One of their first gadgets that became a must-have in every home was the Sound Soother which crested background noise and various surf, rain and other sounds to relax you and help you sleep. Back then that was the ultimate in high technology and yes I had one at one point in my life. They worked great with one exception- the sound would play for a while then suddenly you would hear the sound loop start over. So rather than relaxing you, you would lay in your bed in the dark waiting for that inevitable moment when the loop hiccupped to the point that you could predict it down to the second. RETURN OF A CLASSIC Fast forward to this product, which has a similar look and function and even costs about the same. Here it is 50 years later and it does almost exactly the same thing, with one notable exception. This time around it doesn't loop, and that is the winner difference. HOW DOES IT SOUND You can't evaluate the quality of the noise masker sounds because by definition they sound like what they are - white noise, pink noise, etc. But you can evaluate the digital sound effects like rain, surf, and the others and they are very good indeed. Although small, the speaker is has a full tonal range and more than enough volume and each of the sound effects is lifelike. HELPFUL HINTS To get the maximum realism it is important to follow a couple of simple rules. One is don't place the sound machine on your nightstand, you will quickly get annoyed by the proximity of the speaker to your ear. Instead place it high on a shelf somewhere at the foot of your bed so both ears hear it equally in the distance. Sounds like rain will be more convincing to your brain if you place the sound machine near a window where you would normally hear rain sounds, and conversely sounds like surf are more realistic if you place it low, like a surf line because it can get a little unnerving to hear the ocean over your head. And play around with the volume. There is a "right" volume for each type of sound, for example a gentle rain is more relaxing than a deluge. A NOTE ON WHAT IS SOOTHING I’ve noted some confusion on why some of the sound effects exist, after all a ticking clock, a crowing rooster or happy birds chirping isn’t relaxing, right? If we go back to the earliest days of sound soothers their intent was never to always be relaxing. Many times you want just the opposite, to be put in a cheerful state of mind in the morning, or to stay awake while waiting for something. That’s why there is such a variety in the 40 sound effects they include. IS IT WORTH IT Kudos to this company for bringing back a classic. Not only is it fun but it has a serious benefit in masking every day noises to help you sleep better.
K P
Purchased
I used this very occasionally and it seems to be poorly manufactured. The buttons weren't always responsive and it completely stopped working after about 4 months. I used it less than 20 times. The warranty was only for 90 days.
Kathy K.
Purchased
Awesome!!!Jul. 2019
Have had this for 6 years and love it. Cant sleep without it!!

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