Specialty Candles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
36PCS Birthday Decorations for Women Including Birthday Sash, Crown, Birthday Cake Topper, Birthday candles and Balloons. Queen Sash and Birthday Tiara for women and Grils. Rose Gold Birthday Party Decorations Favors.
PHD CAKE 24-Count Purple Long Thin Metallic Birthday Candles for Cake Party, Cake Candles, Weddings Cake Decorations, Baby Shower
Ladyrobyn Candles 100 pcs Unscented Assorted Colors Taper Candle 4 Inch Tall x 1/2 Inch Diameter Great for Casting Chimes Rituals Spells Vigil Witchcraft Wiccan Supplies Wax Play (Multi)
Christmas Tree Candles Soy Candle Gifts for Women Men Balsam Fir Cedar Holly and Evergreen Holiday Scented Candles for Home 50 Hour Burn Time 7oz Clear Jar Candle
English Leather Candle, Premium Scented Candles for Men & Women | All-Natural Soy Candles, Leather Scented Candle | Ultra Clean Burn Mens Candles, Non-Toxic Aromatherapy Candles

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the specialty candles in question have received an average rating of 4.6 out of 5, based on a total of 5657 reviews. This indicates a high level of customer satisfaction overall. The fact that the average rating is quite high suggests that customers are generally pleased with the quality, performance, and value of these specialty candles. With such a large number of reviews, it is likely that the rating is a reliable indicator of customer satisfaction. Considering the positive feedback, it would be advisable for the seller to continue focusing on maintaining the quality of their specialty candles. They should also consider leveraging the positive reviews to further promote their product, as customer satisfaction is a strong selling point. Additionally, it would be beneficial for the seller to actively engage with customers by responding to their reviews, addressing any concerns or questions they may have. This can help build trust and loyalty among customers, leading to increased sales and positive word-of-mouth. Overall, the data suggests that the specialty candles in this category are well-received by customers, and the seller should continue to prioritize customer satisfaction to maintain their success in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Specialty Candles are the mother, daughter, and friend. The mother has the highest number of mentions (67), followed closely by the daughter (57) and the friend (48). This suggests that the product appeals to a wide range of individuals, including family members and close friends. When it comes to the usage of the product, the top three places where customers prefer to use the candles are the house (14 mentions), room (12 mentions), and bathroom (10 mentions). This indicates that customers enjoy incorporating the candles into various spaces within their homes, creating a cozy and relaxing atmosphere. Furthermore, the two most common uses of the product are as a gift (144 mentions) and for spelling purposes (65 mentions). The high number of mentions for gifting suggests that customers find the Specialty Candles to be a suitable present for various occasions. The mentions related to spelling indicate that customers may use the candles to create personalized messages or spell out words, adding a unique touch to their decor. Based on this analysis, the customer profile for the Specialty Candles can be described as individuals who value personal connections and enjoy creating a warm and inviting ambiance in their homes. They are likely to be thoughtful gift-givers who appreciate the versatility of the product for both decorative and functional purposes. To further cater to this customer profile, it would be beneficial to emphasize the product's versatility and suitability as a gift in marketing campaigns. Additionally, highlighting the various ways in which the candles can be used for spelling or personalization could attract customers who enjoy adding a creative touch to their living spaces. Overall, understanding the top users, preferred places of use, and common product uses provides valuable insights for targeting and engaging with the customer base interested in Specialty Candles.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are candle, color, wick, wax, quality. The most mentioned elements about candle are small(8.56%), smell bad(3.05%).
The top 5 positive reviews are candle, color, burn, size, product. The most mentioned elements about candle are burn well(4.99%), look good(2.70%).
smell bad3.05%
bad quality1.74%
burn well4.99%
look good2.70%
good quality1.21%
smell so nice1.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of specialty candles is the candle itself, with a percentage of 36.87%. This is followed by other factors such as color, wick, wax, and quality. On the other hand, the top pro aspect mentioned is also the candle, with a percentage of 24.56%. Other pros were not mentioned in the data provided. From this, we can conclude that while candles are the main attraction of specialty candles, there are still some issues with the product that need to be addressed. The color, wick, wax, and quality are all important factors that can affect the overall experience of using a specialty candle. To improve product development and selection, it would be beneficial to focus on addressing these cons. For example, ensuring that the color of the candle is consistent and appealing, using high-quality wax and wicks, and ensuring that the overall quality of the product is up to par. Additionally, it may be helpful to consider adding more pros to the product, such as unique scents or packaging that enhances the overall experience of using a specialty candle.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color2
actual size candle1
amber color jar1

Based on the data provided, it seems that customers primarily buy specialty candles due to the product description. This indicates that customers are highly influenced by the information provided about the candles, such as their unique features, scents, or materials used. A well-crafted product description can effectively communicate the benefits and appeal of the candles, making them more enticing to potential buyers. Some reasons why the product description is the top feature could be: 1. Detailed information: Customers appreciate having a clear understanding of what they are purchasing. A comprehensive product description can provide details about the candle's scent, size, burn time, and any special features, helping customers make informed decisions. 2. Differentiation: Specialty candles often have unique qualities that set them apart from regular candles. A well-written product description can highlight these distinctive aspects, making the candles more appealing to customers who are looking for something special or specific. 3. Emotional connection: Candles are often associated with creating a certain ambiance or mood. A compelling product description can evoke emotions and help customers envision how the candle will enhance their living space or create a relaxing atmosphere. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on product descriptions: Invest time and effort into crafting detailed and engaging product descriptions. Highlight the unique features, scents, and benefits of the candles to capture customers' attention and entice them to make a purchase. 2. Use high-quality visuals: Include high-resolution images that showcase the candles from different angles and in various settings. Visuals can complement the product description and give customers a better idea of what to expect. 3. Incorporate customer reviews: Encourage satisfied customers to leave reviews and ratings for the candles. Positive reviews can reinforce the product description and build trust among potential buyers. 4. Optimize pricing strategy: While price was mentioned less frequently as a motivating factor, it is still important. Ensure that the pricing of the specialty candles is competitive and aligned with the perceived value they offer. Consider running promotions or offering bundle deals to attract more customers. Remember, continuously monitoring customer feedback and adapting your product descriptions and listings based on their preferences and needs can further optimize your Amazon listings.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good packaging6
good packaging
good packaged
package good
packaging good
candle secure
brown candle
silver candle
silver gold candle
large size5
large size
more review5
longer lasting3
last longer
2 year ago2
year ago
automatic timer2
timer feature
timer option
big size container2
large container

Based on the customer feedback, it is clear that customers have high expectations when it comes to specialty candles. The most frequently mentioned expectations are the size of the candle, good packaging, and the quality of the candle itself. To meet these expectations, sellers should prioritize product development that focuses on creating larger candles with high-quality ingredients. Additionally, packaging should be designed to not only protect the candle but also enhance the overall customer experience. This could include using eco-friendly materials or incorporating unique design elements that make the candle stand out. In terms of marketing promotion factors, sellers should highlight the size and quality of their candles in their product descriptions and advertising. They should also emphasize the importance of good packaging and how it enhances the overall customer experience. Social media platforms such as Instagram and Pinterest can be used to showcase the candles in visually appealing ways, which can help attract potential customers. Overall, by prioritizing product development that meets customer expectations and effectively marketing their products, sellers can increase their chances of success in the specialty candle market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jessica Tovar
Love ❤️ all things pink! Perfect set to celebrate the special young lady in the family!
Worth the buyOct. 2022
Great price and made the birthday feel extra special
Bertha Casey
I liked the tiara like she wore so many times as a little girl coupled with the sash announcing she is 18. Candles and cake topper worked perfectly.
Simple , classy and well made
Sarah V
Wry easy to use, loved the adhesive strip on the curtains!
Janna from FL
So fun & durable, she wore it all weekend celebrating!
Diana Naranjo
Just as expected... beautiful
Very pretty and kind of sparkly. It also has a rich rose color which was I wanted. The crown is well made, not as those cheap ones you get at the party supply store. Just used it for daughter’s birthday and it was a hit.
niceAug. 2022
good quality, everything came perfectly packaged, nice!
PerfectApr. 2022
Just as described, beautiful and sturdy.

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