Speedometer Cables product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Daviko Compatible with iPhone 13 Pro Case, Clear Glitter Sparkly Bling Cute Anti-Scratch Shockproof Protective Phone Cases for Women Girls, Slim Thin 6.1 inch Pink Glitter
ATP Automotive Y-815 Speedometer Cable
ATP Y-803 Speedometer Cable
ATP Y-804 Speedometer Cable
FireNova Compatible with iPhone 13 Pro Case, Ultra Slim Shockproof Protective Silicone Thin Phone Case with [Soft Anti-Scratch Microfiber Lining], 6.1 inch, White

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Speedometer Cables product in the Amazon BSR category has a relatively high customer satisfaction rating. With an average rating of 4.43 out of 5 and a total of 374 reviews, it suggests that customers are generally happy with the product. However, it's important to note that this data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that there may be some bias in the reviews, as customers who are extremely satisfied or dissatisfied may be more likely to leave a review. If you're considering purchasing this product, it's a good idea to read through the reviews carefully to get a sense of what customers are saying. Look for patterns in the feedback, such as common issues or areas where the product excels. Additionally, consider reaching out to the seller or manufacturer with any questions or concerns you may have before making a purchase. Overall, while the data suggests that the Speedometer Cables product has a high level of customer satisfaction, it's important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is brother, the most commonly moment of use is everyday, the most common location is car, the most common behavior is temp solution for my broken speedometer . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in Speedometer Cables are primarily using them for automotive purposes, specifically in cars, trucks, and Camaros. The top two usages mentioned were as a temporary solution for a broken speedometer and to bore out an intake manifold EGR line. In terms of the users, the top three mentioned were brother, husband, and neighbor, which suggests that these customers may be more likely to be male and have an interest in automotive repair or modification. Based on this information, it may be beneficial for companies selling Speedometer Cables to target male customers who are interested in automotive repair and modification. They may also want to focus on marketing the product as a temporary solution for broken speedometers and as a tool for modifying intake manifold EGR lines. Additionally, companies may want to consider expanding their product line to include other automotive repair and modification tools to appeal to this customer base. Overall, understanding the customer profile and their specific needs and interests can help companies better market and sell their products.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cable, quality, big end, screen side perimeter material, 61 valiant speedometer cable. The most mentioned elements about cable are a little short(3.45%), bind(3.45%).
The top 5 positive reviews are case, cable, length, durability, phone case. The most mentioned elements about case are durable(8.70%), good(8.70%).
Automotive > Replacement Parts > Cables > Speedometer Cables
a little short3.45%
break in a day3.45%
cause extremely wrong speed to register3.45%
cheap look3.45%
big end3.45%
screen side perimeter material3.45%
61 valiant speedometer cable3.45%
aesthetically pleasing look2.17%
phone case4.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of speedometer cables is the cable itself, which is mentioned in both the top 1 and top 5 cons. Additionally, quality, size, and material are also mentioned as cons. On the other hand, the top pro aspect is the case, which is mentioned in over a quarter of the responses. Overall, the sentiment towards speedometer cables seems to be mixed, with both positive and negative aspects mentioned. However, the fact that the cable is consistently mentioned as a con suggests that this is an area that could be improved upon in product development. Additionally, addressing concerns around quality, size, and material could also help to improve the overall sentiment towards speedometer cables. In terms of product selection, it may be helpful to prioritize cables that are durable and made from high-quality materials. Additionally, offering a variety of sizes to accommodate different vehicles could also be beneficial. Finally, highlighting the positive aspects of the product, such as the case, could help to improve the overall sentiment towards speedometer cables.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
cute pink trim1

Based on the information provided, it seems that customers are buying Speedometer Cables primarily because of the product description. This suggests that customers are looking for detailed information about the product before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to ensure that the cable is compatible with their vehicle, they want to know the length and quality of the cable, or they want to understand how easy it is to install. To optimize an Amazon listing for Speedometer Cables, it would be important to focus on creating a detailed and informative product description. This could include information about the compatibility of the cable with different types of vehicles, the length and quality of the cable, and any special features that make it stand out from other cables on the market. Additionally, including high-quality images and customer reviews could help to build trust and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
common sense1
common sense
duration long1
last long than 2 month1
last long than month
stand test of time1
stand test of time

Based on the information provided, it is unclear what specific customer expectations are for Speedometer Cables. However, as a general rule, customers purchasing automotive parts such as Speedometer Cables typically expect the product to be of high quality, durable, and compatible with their vehicle's make and model. To meet these expectations, sellers should prioritize product development efforts towards ensuring that their Speedometer Cables are made from high-quality materials and are designed to fit a wide range of vehicles. Additionally, sellers should focus on marketing their products to customers who are in need of replacement Speedometer Cables, such as those who have experienced a malfunction or wear and tear on their existing cables. In terms of marketing promotion factors, sellers should consider highlighting the durability and compatibility of their Speedometer Cables in their advertising efforts. They may also want to offer promotions or discounts to customers who purchase multiple cables or who refer others to their products. Overall, by prioritizing product development efforts and focusing on effective marketing strategies, sellers of Speedometer Cables can meet customer expectations and increase their sales and customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Randy Miller
I had to cut the fitting off the big end because it was too small for the fitting on my transfer case (68 K20 Chevy) and install the old one off the worn out cable. The small end fits the speedometer fine.
Does what it says, nice cable that came neatly packaged and was a breeze to install on my 73’ Beetle.
Really good product if you got a 350 transmission and you want to delete a speedo you are good
Sasha Percy
Fits my phone nicely and feels good to hold. The one thing I do like the most is the little phone stand that comes with it. A bit of a critique tho is that it does catch lint which could be annoying.
Silicone cases have some mixed reviews because they're sometimes hard to clean and not as durable, but I really love my case! The color looks as displayed and I found it easy to put on my phone and hold. I can be a butterfingers with phones sometimes and I feel like this case gave me a better grip. I also appreciate the note and phone stand the manufacturer sends :) thank you!
Great!Oct. 2021
I ordered two and they are just as pictured! They have a velvet inside and come with a little Phone stand which is super cool! Would buy again!
As expectedOct. 2021
Exactly as pictures and shipped promptly
Nicole Teco
i really liked the durability and the sturdiness of this case! I also liked how protective it is too!
Glad to see I was able to just buy the cable as my speedometer housing was in great shape, just the cable snapped inside. The cable looks to be made of a good steel and the end just need to be crimped on with a pair of strong pliers. I do recommend watching a few videos on doing this repair as it will save you time and maybe frustration. Also, don't forget to grease the cable...
Used it for a week and the sides started to come undone and it was ruined within a week after putting it on my phone.

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