Split product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
831
This insight is based on the data from the best seller products. The top 5 of them are:
Organic Green Split Peas, 15 Pounds – Non-GMO, Dried, Vegan, Kosher, Bulk. Easy to Cook. Great Source of Protein, Fiber, Essential Minerals. Great for Pea Soup, Stews, Salads. Product of Canada.
B07B2KJXZS
Rani Yellow Peas Split, Dried (Vatana, Matar) 32oz (2lbs) 907g ~ All Natural | Vegan | Gluten Friendly | Product of USA
B0BR41WBDX
Green Split Peas | 100% Desiccant Free | Family Farmed in Washington State | 15 lbs | Non-GMO Project Verified | 100% Non-Irradiated | Certified Kosher Parve | Field Traced | (5 Pound, Pack of 3)
B00JJ7PL5O
Grown in Idaho Yellow Split Peas | 4 lb Resealable Bag | Non-GMO | Kosher | Vegan | Dried | High in Fiber and Protein | Non-Irradiated
B08BNTPRDJ
Organic Toor Dal - Organic Split Pigeon Peas (Toor Dal) -USDA Certified Organic - European Union Certified Organic -Pesticides Free - Adulteration Free - Sodium Free - 4 Lbs - 24 Mantra Organic
B00V2GE74G

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 831 reviews, it appears that many customers are happy with their purchase. Additionally, the fact that the product is in the "Split" category suggests that it may be a type of item that is commonly purchased in multiples, which could indicate that customers are satisfied enough to buy more than one. As for advice, it's important to continue to monitor customer feedback and address any issues or concerns that arise. Additionally, it may be helpful to encourage satisfied customers to leave reviews and share their positive experiences with others. This can help to build a strong reputation for the product and increase sales over time.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is make split pea soup . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Split product is primarily associated with family, as it received the highest number of mentions (15). This suggests that the product is commonly used and valued within family settings. The second most mentioned user is the husband (9 mentions), indicating that the product is also popular among husbands, possibly due to their involvement in cooking or meal preparation. Furthermore, the data highlights the top three places where the product is used: grocery (25 mentions), pantry (10 mentions), and grocery store (7 mentions). This suggests that customers are likely to purchase the Split product from grocery stores and use it in their pantry or during grocery shopping. The high number of mentions for grocery indicates that customers consider this product an essential item for their grocery list. In terms of usage, the data reveals that the most common way to utilize the Split product is for making split pea soup, with 35 mentions. This indicates that customers highly associate the product with this specific recipe, suggesting that it is a popular choice for those who enjoy cooking this particular dish. Additionally, the product is mentioned 11 times in relation to general cooking, indicating its versatility and potential for various culinary applications. Based on this analysis, we can suggest a potential customer profile for the Split product. The ideal customer is likely to be someone who values family and enjoys cooking for their loved ones. They are likely to be a married individual, possibly a husband, who actively participates in meal preparation. This customer is health-conscious and appreciates the convenience of purchasing the product from grocery stores. They are also likely to have a well-stocked pantry and enjoy experimenting with different recipes, particularly split pea soup. To cater to this customer profile, it would be beneficial to emphasize the product's family-friendly nature in marketing campaigns. Highlighting its versatility in making split pea soup and other dishes can also attract customers who enjoy cooking. Collaborating with grocery stores to promote the product and offering recipe suggestions can further enhance its appeal.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pea, bag, soup, split pea, taste. The most mentioned elements about pea are hard(14.71%), can not be boil soft(2.94%).
The top 5 positive reviews are pea, flavor, split pea, quality, product. The most mentioned elements about pea are fresh(3.66%), good quality(3.14%).
Cons
pea32.35%
hard14.71%
can not be boil soft2.94%
crunchy2.94%
do not soften2.94%
never become tender2.94%
bag11.76%
soup8.82%
split pea8.82%
taste2.94%
Pros
pea20.94%
fresh3.66%
good quality3.14%
look good2.09%
taste good1.57%
bright green1.05%
flavor14.14%
split pea10.99%
quality9.95%
product7.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Split category is "pea," accounting for 32.35% of the mentions. Additionally, the top 5 cons of vacuum in this category are "pea," "bag," "soup," "split pea," and "taste." On the other hand, the top pro aspect mentioned most is "pea," accounting for 20.94% of the mentions. From this information, it appears that the presence of "pea" is both a pro and a con aspect in the Split category. It is important to note that without further context, it is difficult to determine the exact nature of these pros and cons. However, it seems that "pea" is a significant factor that influences people's opinions in this category. To improve product development and selection in the Split category, it would be beneficial to address the concerns related to "pea" that have been mentioned as cons. This could involve finding ways to enhance the flavor, quality, and overall satisfaction of products containing split peas. Additionally, understanding the specific issues related to "bag," "soup," and "taste" would be helpful in refining product offerings. On the positive side, since "pea" is also mentioned as a pro aspect, it suggests that there are aspects of split peas that people appreciate. Identifying and emphasizing these positive attributes can help in product development and marketing strategies. In conclusion, the Split category has both pros and cons associated with the aspect of "pea." By addressing the mentioned cons and capitalizing on the mentioned pros, product development and selection can be improved to better meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
certify gluten free1
good split pea1
love split pea soup1

Based on the data provided, it seems that customers are primarily motivated to buy products in this category based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why product description is the top feature could be that customers want to know exactly what they are buying, what features it has, and how it will benefit them. They may also be looking for information about the quality of the product, how it compares to similar products, and any potential drawbacks or limitations. To optimize Amazon listings for this category, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include using bullet points, images, and videos to showcase the product and its features. It may also be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Additionally, pricing should be competitive and clearly displayed to help customers make informed purchase decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
healthy soup2
healthy soup
soup
in bag2
in bag
in large bag
4 last1
last
bag zip1
ziplock type bag
decent price1
price good
eat non gmo food1
eat non gmo food
feedback refund1
feedback refund
find out1
find out
long than 6 mo shelf life1
shelf life six year
lower price1
price lower

Analysis of Customer Expectations for the Split Category: Based on the provided mentions, it seems that customers have certain expectations for Split products, specifically healthy soup that comes in a bag and is available in the 4 last format. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Healthy Soup: Customers are looking for a healthy soup option within the Split category. This indicates a preference for nutritious ingredients, low sodium content, and potentially organic or natural options. Sellers should prioritize developing soups that cater to health-conscious consumers, focusing on using high-quality ingredients and highlighting any health benefits or certifications. 2. In Bag: The mention of the soup being in a bag suggests that customers prefer a packaging format that is convenient and easy to use. Sellers should consider packaging their soups in bags that are resealable, microwave-safe, and easy to pour from. This will enhance the overall user experience and convenience, which is likely to be appreciated by customers. 3. 4 Last: The mention of the 4 last format is a bit unclear, but it could imply that customers prefer soups that are available in smaller quantities or individual servings. Sellers should consider offering soup options in smaller portion sizes, such as single-serving pouches or smaller containers. This allows customers to have more variety and control over their consumption. Suggestions for Product Development Prioritization: 1. Focus on creating a range of healthy soup options that cater to different dietary preferences and requirements. This could include options for vegetarians, vegans, gluten-free diets, etc. 2. Experiment with different flavors and ingredients to provide a diverse selection of soups. Consider incorporating trending ingredients or unique flavor combinations to stand out in the market. 3. Develop packaging solutions that are not only convenient but also environmentally friendly. Consider using sustainable materials and highlighting the eco-friendly aspects of the packaging in marketing efforts. Suggestions for Marketing Promotion Factors: 1. Emphasize the health benefits of the soups, such as low sodium, high fiber, or specific nutritional advantages. Highlight any certifications or quality standards that the soups meet. 2. Leverage social media platforms and influencers to create awareness and generate buzz around the healthy soup offerings. Share recipes, cooking tips, and customer testimonials to engage with the target audience. 3. Offer promotional discounts or bundle deals to encourage customers to try different flavors or purchase in larger quantities. This can help increase sales and attract new customers. By understanding and addressing these customer expectations, sellers can prioritize their product development efforts and tailor their marketing strategies to effectively reach and engage with their target audience in the Split category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Hossein
Purchased
qualityMay 2021
tasty
Nay Myo Win
Purchased
The bag got here with only 1/3 of peas and the package was slit open.
Sm
Purchased
Yellow split peas. Cooked up like split peas. Tastes like split peas.
MisforMMs
Purchased
looks goodOct. 2020
looks very authentic
Manak
Purchased
Good quality & price.
Torn bagApr. 2022
Bag arrived with a tear and split peas went everywhere just opening the package. Pretty sure at least a pound ended up on the floor. I left a review and they got right back to me, and replaced the wasted part. Excellent service
Debbienu
Purchased
Can’t find yellow split peas locally so ordered these. We have made two pots of yellow split pea soup with smoked sausage and dumplings and it is so delicious; we like the yellow more than the green. I’m glad I bought these and am happy with the quality. Will buy again.
He loves this pease ❤️
I recieved a bag that was less than half full. The bag didn't look like it was 4lbs of split peas. It look more like 1lb.
Anon E. Mouse
Purchased
These are split yellow peas. They taste like peas.

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