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Split Pea Soups product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Bear Creek Creamy Potato Soup Mix - 11 oz
2 Set of 12 - Andersen Split Pea with Bacon Soup
Campbell’s Chunky Soup, Split Pea Soup With Ham, 19 Oz Can
Amy's Soup, Vegan, Gluten Free, Organic Split Pea, Low Fat, 14.1 Ounce (Pack of 12)
Habitant French Canadian Pea Soup 796ml/28 fl. oz. 6-Pack {Imported from Canada}

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Split Pea Soups in the Amazon BSR (Best Sellers Rank) category have an average rating of 4.46 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 1997 reviews, it suggests that this product has gained a significant amount of attention and popularity among customers. The high average rating suggests that the majority of customers who have purchased and reviewed Split Pea Soups on Amazon have been satisfied with their purchase. This positive feedback is a good indicator of the quality and taste of the product. Based on this information, my advice would be to continue maintaining the quality and consistency of the Split Pea Soups. It's important to listen to customer feedback and address any concerns or issues promptly. Additionally, consider offering variations or additional flavors of Split Pea Soups to cater to a wider range of customer preferences. Furthermore, it would be beneficial to engage with customers by responding to their reviews and providing excellent customer service. This can help build trust and loyalty among customers, leading to repeat purchases and positive word-of-mouth recommendations. Overall, the high average rating and significant number of reviews indicate that the Split Pea Soups in the Amazon BSR category are well-received by customers. By focusing on maintaining quality, addressing customer feedback, and providing excellent customer service, you can continue to enhance customer satisfaction and drive further success in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is colder day, the most common location is restaurant, the most common behavior is lunch . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Split Pea Soup product is most commonly associated with family, husband, and kids. This suggests that the product is likely popular among individuals who prioritize family meals and are looking for convenient and nutritious options to serve to their loved ones. In terms of usage, the product is frequently mentioned in the context of restaurants, California, and grocery stores. This indicates that consumers are interested in enjoying Split Pea Soup both as a dining-out option and as a convenient meal to prepare at home. The high number of mentions for California suggests that the product may have a strong presence or popularity in that region. The top two usages of the product are lunch and making a quick lunch. This implies that consumers are seeking a convenient and satisfying meal option for their midday break. The mention of making a quick lunch suggests that the product is valued for its ease of preparation, which aligns with the busy lifestyles of many individuals. Based on this analysis, the customer profile for Split Pea Soup appears to be individuals who prioritize family meals, seek convenient and nutritious options, and value quick and easy meal preparation. To cater to this customer profile, it would be beneficial to emphasize the family-friendly aspects of the product, such as its nutritional value and ease of preparation. Additionally, marketing efforts could focus on promoting the product as a convenient lunch option for busy individuals, highlighting its versatility for both dining out and home consumption. Considering the popularity of the product in California, targeted marketing campaigns in that region could be effective in reaching potential customers. Collaborating with restaurants and grocery stores in California to feature the product prominently could also help increase its visibility and appeal. Overall, understanding the customer profile and tailoring marketing strategies accordingly will likely lead to increased engagement and sales for the Split Pea Soup product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, soup, taste, flavor, product. The most mentioned elements about can are dent(30.89%), buckle(2.44%).
The top 5 positive reviews are soup, taste, flavor, split pea soup, meal. The most mentioned elements about soup are delicious(7.67%), tasty(5.75%).
bent so bad0.81%
bent up0.81%
taste good1.92%
split pea soup3.83%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Split Pea Soup category has mixed sentiments. The top con aspect mentioned most is "can," which suggests that consumers may not like the packaging of the product. Additionally, the top 5 cons include "soup," "taste," "flavor," and "product," which indicates that some consumers may not enjoy the overall taste and quality of the soup. On the other hand, the top pro aspect mentioned most is "soup," which suggests that consumers do appreciate the fact that this is a soup product. However, it's worth noting that this pro aspect is not as strong as the top con aspect. To improve the product, it may be worth considering alternative packaging options that consumers may find more appealing. Additionally, it may be helpful to focus on improving the taste and flavor of the soup to address the top cons mentioned. This could involve experimenting with different ingredients or cooking methods to create a more enjoyable product. When selecting products to offer in this category, it may be helpful to consider consumer preferences and trends. For example, if there is a growing demand for plant-based or vegan products, it may be worth offering a split pea soup that caters to this market. Additionally, it may be helpful to conduct market research to better understand what consumers are looking for in a split pea soup product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bpa free1

Based on the data provided, it seems that customers primarily buy Split Pea Soups based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its ingredients, nutritional value, cooking instructions, and any unique features it may have. A well-written and detailed product description can effectively communicate the benefits and qualities of the soup, enticing customers to make a purchase. To optimize the Amazon listing for Split Pea Soups, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the key features, taste, and any special attributes of the soup. Include information about dietary preferences, such as vegan or gluten-free options, to cater to a wider audience. 2. Use high-quality images: Include appealing and appetizing images of the soup to visually attract customers. Show the soup in a bowl or on a plate, garnished with herbs or spices, to make it more visually appealing. 3. Highlight customer reviews: Incorporate positive customer reviews in the listing to build trust and credibility. Positive feedback from satisfied customers can greatly influence potential buyers. 4. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to Split Pea Soups. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. 5. Offer bundle deals or discounts: Consider offering bundle deals or discounts for customers who purchase multiple cans or varieties of Split Pea Soups. This can incentivize customers to buy more and increase sales. Remember, continuously monitoring customer feedback and adapting the listing based on customer preferences and market trends is crucial for ongoing success.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
in small can4
small can
in small can
less low or no sodium version3
more low sodium item
organic and low sodium variant
regular sodium version
bpa free2
bpa free
bpa free can
bpa in lining
low in sodium2
low in sodium
low sodium
cut salt content half2
more product cut sodium in half
take out half of sodium
low salt version2
more option in low salt
version with less salt
more vanilla flavor2
more flavor
arrive in good condition1
arrive in good condition

Analysis of Customer Expectations for Split Pea Soups: Based on the customer feedback provided, it is clear that there are several key expectations for Split Pea Soups. The most frequently mentioned expectation is the desire for a smaller can size, which suggests that customers prefer portion-controlled options. This could be due to convenience, reduced waste, or the ability to try different flavors without committing to a large quantity. Another important expectation is the demand for BPA-free packaging. Customers are becoming increasingly conscious of the potential health risks associated with BPA, and they prioritize products that offer safer alternatives. By addressing this concern, sellers can cater to health-conscious consumers and differentiate their products from competitors. The third expectation revolves around sodium content. Customers are seeking low or no sodium versions of Split Pea Soups. This indicates a growing awareness of the health risks associated with excessive sodium intake. By offering reduced-sodium options, sellers can cater to health-conscious individuals who are actively monitoring their sodium consumption. Suggestions for Product Development Prioritization: 1. Focus on portion-controlled packaging: Consider offering Split Pea Soups in smaller can sizes to meet the demand for convenience and reduced waste. This can attract customers who prefer portion-controlled options or those who want to try different flavors without committing to a large quantity. 2. Invest in BPA-free packaging: Prioritize the use of BPA-free materials for packaging. This will address customer concerns about potential health risks associated with BPA and position your product as a safer choice in the market. 3. Develop low or no sodium options: Create Split Pea Soups with reduced sodium content or offer a separate line of low or no sodium versions. This will cater to health-conscious consumers who are actively seeking healthier food options. Marketing Promotion Factors: 1. Highlight smaller can sizes: Emphasize the convenience and reduced waste associated with portion-controlled packaging. Use marketing materials to showcase the benefits of smaller cans, such as easy storage, portability, and the ability to try different flavors. 2. Communicate BPA-free packaging: Clearly state that your Split Pea Soups are packaged in BPA-free materials. This can be highlighted on product labels, websites, and other marketing channels to attract health-conscious consumers who prioritize safer packaging options. 3. Promote low or no sodium options: Market your reduced-sodium Split Pea Soups as a healthier alternative. Highlight the health benefits of consuming lower sodium content and target individuals who are actively monitoring their sodium intake. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs of their target audience and gain a competitive edge in the Split Pea Soup category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I love Amy's frozen foods but whoa, what a disappointment. Don't waste your money on the canned stuff.
I add a sprinkle of Mrs. Dash, while this is heating because the low fat content of the soup makes the flavor a touch bland. This is delishious, natural pea soup. Yummy good!
Dented chiliMay 2020
8 of my cans arrived very dented good chili though
Contains SOY!Feb. 2022
Since I’m allergic to all things soy, I cannot recommend Amy’s organic chili . . . It DOES contain SOY!!! If not for that, I would order it again. If you’re not allergic to soy, this would be a good product for you. If not for the SOY, I would have given it four stars because everything else in it is good.
All of these reviews are obviously fake because this soup was completely terrible. I made the mistake of purchasing this and hiked down into the grand canyon with 6 cans. I am contemplating going hungry rather than attempting to make this palatable.
Laurie R
Several cans had been dented but Amazon replaced them. Good product and service.
Michael Allen
Great tasteFeb. 2022
Taste is perfect
Joseph Bauer
Damaged goodsDec. 2019
Numerous cans in the sealed case were badly damaged - dented indicatying that inside package was dropped form a considerable height, nearly flattening several of the cans.
tast goodNov. 2019
like it
A Hernan
I love these soups so does my four kids.

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