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Split-System product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
MRCOOL DIY-24-HP-WM-230C25 DIY 4th gen Energy Star Ductless Mini-Split, White
Cooper & Hunter 36,000 BTU Mini Split AC/Heating system 208/230V Heat Pump with Installation Kit
Pioneer Air Conditioner WYS030G-17 Wall Mount Ductless Inverter+ Mini Split Heat Pump, 30000 BTU-208/230 V
Pioneer Diamante Series Ductless Mini-Split Air Conditioner Inverter Heat Pump Full Set with 16 Ft. Kit
DELLA 18000 BTU Wifi Enabled Mini Split Air Conditioner & Heater Ductless Inverter System, 17 SEER 208-230V Energy Efficient Unit with 1.5 Ton Heat Pump, Cools Up to 650 Sq. Ft.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for a Split-System product on Amazon, we can draw a few conclusions. Firstly, the average ratings for this product are not available (NaN), which means there is no average rating provided by customers. However, we do know that there have been a total of 5011 reviews for this product. Since we don't have the average ratings, it's difficult to determine the exact level of customer satisfaction. However, the fact that there are over 5000 reviews suggests that this product has garnered a significant amount of attention and interest from customers. The high number of reviews could indicate that customers have found this Split-System product to be popular and worth reviewing. To provide advice based on this limited information, it would be helpful to have more details about the specific product and the content of the reviews. However, in general, it's important to consider a few factors when making a purchase decision: 1. Read the reviews: Take the time to go through a variety of reviews to get a sense of what customers are saying about the product. Look for common themes, both positive and negative, to understand the overall sentiment. 2. Consider other sources: While Amazon reviews can be helpful, it's also beneficial to check for reviews on other platforms or websites. This can provide a more comprehensive view of customer satisfaction. 3. Look for specific features: Determine what features are important to you in a Split-System product and see if customers mention them in their reviews. This can help you assess whether the product meets your specific needs. 4. Compare with similar products: Check out other Split-System products in the same category and compare their ratings, reviews, and features. This will give you a better understanding of the market and help you make an informed decision. Remember, customer satisfaction can vary, and it's essential to consider individual preferences and requirements when making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is summer, the most common location is garage, the most common behavior is cool . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Split-System product is most commonly used in garages and houses, with a preference for cooling. The top three users of the product are friends, husbands, and wives, indicating that the product is likely used in a residential setting. Given the high number of mentions for garages, it's possible that the product is being used for cooling or heating in a workspace or hobby area. Additionally, the high number of mentions for friends suggests that the product may be popular among younger demographics who are more likely to live with roommates or have a shared living space. To better understand the customer profile, it may be helpful to conduct further research on the age, income, and lifestyle habits of those who use the product. This information could be used to tailor marketing efforts and product features to better meet the needs of the target audience. For example, if the product is popular among younger demographics, it may be beneficial to focus on affordability and ease of use. Alternatively, if the product is being used in a workspace or hobby area, it may be helpful to highlight its durability and energy efficiency.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, instruction, fan, compressor, install. The most mentioned elements about product are do not work(1.78%), quiet(0.94%).
The top 5 positive reviews are product, install, instruction, system, remote. The most mentioned elements about product are quiet(13.21%), simple to physically install(2.78%).
do not work1.78%
not turn on0.56%
do not even get warm0.37%
simple to physically install2.78%
good quality1.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect for the Split-System category is related to the product itself, accounting for 16.76% of the mentions. The top five cons mentioned for the vacuum within this category are the product, instruction, fan, compressor, and installation. Similarly, for the tip, the top five cons mentioned are the product, installation, instruction, system, and remote. On the positive side, the most commonly mentioned pro aspect for the Split-System category is also related to the product, accounting for 29.50% of the mentions. Unfortunately, the specific pros of this category were not provided in the given information. Based on this limited data, it appears that the product itself is a significant factor influencing both positive and negative sentiments within the Split-System category. This suggests that product development and selection should be a key focus for improvement. To enhance the product, it would be beneficial to address the cons related to the product itself, such as improving its quality, durability, and performance. Additionally, addressing the issues with instructions, installation, and remote control systems could greatly improve the overall user experience. Furthermore, conducting thorough market research and gathering customer feedback can help identify specific pain points and areas for improvement. By actively listening to customer needs and preferences, manufacturers can develop products that better meet consumer expectations. In summary, the Split-System category has both positive and negative sentiments, with the product itself being a significant factor in shaping these sentiments. By addressing the cons related to the product, instructions, installation, and remote control systems, manufacturers can enhance the overall user experience and satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
work with alexa2
2 year1
ability for wifi connection to my phone1

Based on the data provided, it seems that customers primarily buy products in the Split-System category due to the product description. This indicates that customers are highly influenced by the information provided about the product. The product description is the top feature mentioned, accounting for 59.26% of customer motivations. This suggests that customers rely on detailed and accurate descriptions to make informed purchasing decisions. Some reasons why the product description is the top feature could be that customers want to understand the features, specifications, and benefits of the product before making a purchase. A well-written and comprehensive product description can help customers visualize how the product will meet their needs and expectations. It can also provide reassurance about the quality and functionality of the product. Based on this information, here are some suggestions for optimizing Amazon listings in the Split-System category: 1. Focus on creating detailed and informative product descriptions that highlight the key features, benefits, and specifications of the product. Use clear and concise language to convey the information effectively. 2. Include high-quality product images from different angles to give customers a better understanding of the product's appearance and design. 3. Consider incorporating customer reviews and testimonials in the product description to provide social proof and build trust with potential buyers. 4. Use bullet points or subheadings to break down the product description into easily scannable sections, making it easier for customers to find the information they are looking for. 5. Ensure that the product description is optimized for relevant keywords to improve search visibility and attract potential customers. By implementing these optimization strategies, sellers can enhance the product listing's appeal, increase customer confidence, and ultimately drive more sales in the Split-System category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 year ago7
year ago
5 yr ago
last long7
last long
electric bill go down3
electric bill go down
noticeable difference on electric bill
reduce electric bill
good instruction3
good instruction
instruction good
last last
longer lasting3
last longer
2 year2
1 year 5 year
2 year
220 electric plug
220v unit

Based on the customer expectations mentioned, it seems that Split-System air conditioners are expected to last long and work efficiently for at least 2 years. This indicates that customers are looking for a durable and reliable product that can provide them with a comfortable indoor environment for an extended period of time. To meet these expectations, sellers should prioritize product development that focuses on improving the durability and efficiency of Split-System air conditioners. This could include using high-quality materials, improving the design to reduce wear and tear, and incorporating energy-efficient features to reduce operating costs. In terms of marketing promotion factors, sellers should emphasize the durability and efficiency of their Split-System air conditioners in their advertising and promotional materials. They could also offer warranties or guarantees that provide customers with peace of mind and demonstrate their confidence in the product. Additionally, sellers could consider offering maintenance and repair services to help customers keep their Split-System air conditioners in good working condition. This could help build customer loyalty and increase the likelihood of repeat business. Overall, by prioritizing product development that meets customer expectations for durability and efficiency, and promoting these features in their marketing efforts, sellers can differentiate themselves in the competitive Split-System air conditioner market and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My friends Licensed AC company came to do the install and they told me I could do this myself. I actually had all the tools except the converter to do Vacuum on smaller lines for Mini Split Systems. The standard handyman can do this with a few crescent wrenches, screw gun, and a vacuum pump. Our prep work - poured concrete pad Ordered larger vibration dampener rubber feet Ran electrical box. Picked up plywood and cut a section. (don't mount until you have the unit in hand) If prep is done before AC Install, the install will be smooth. Currently running 4 months and it is super quiet. Efficient and has barely touched the electric bill. On a side note, I have 2 units that are 9k BTU on 110v. One works and one does not. - Customer Service has since mailed a new fan motor and looks reasonably easy to replace for the one with E3 error code.
GarbageDec. 2022
Have had it installed for a year. I didn’t order a big enough of a unit I guess. My fake fire place puts out more heat and keeps my 600 sqft cabin.
Tom britt
Great AcJul. 2020
Nice product. Quiet and efficient packaged well
Pioneer sucksJan. 2020
Quit working after 3 seasons. Had issues from the beginning. Tech support sucks...will never buy this brand again.
It's seam to do a good job iam heating and cooling 900 square foot i have just use the heat not air yet but if it work like he does it will be a good unit easy to install installed it in about to hours rement it to others
I am not professional but I was able to successfully install it !!!
Willie wells
Five StarsMar. 2018
Chris Neville
Very quietSept. 2022
This is much quieter than I expected, can’t even tell it’s running except for the room temp being cool, which is a feat in my case, it’s cooling an unfinished, uninsulated garage.
I am currently enjoying this system. 1. it is very quite 2. it is reasonably priced 3. the features are amazing. 4. this unit does not take up a whole lot of space. I am recommending this system to anyone who debating on buying one such as this. This system economical and very user friendly. I am current considering buying another on for my storage shed that I am remodeling into an office.
Update: After using this for several months, here's some new information. Now that it's cold where I'm at, I've been using the heating mode almost exclusively. I find that the temperature readings are off. When set to 75, it usually gets about to about 69-71 (with a 40 degree outside temperature). It cycles as if it has reached temperature (even with the "Follow Me" feature enabled on the remote), but it's still a little chilly. The fix seems to be to turn on Turbo and just let it breathe hot fire. In turbo mode, combined with heat mode, the room gets warm in literally a matter of minutes, but ignores the temperature setting and "Follow Me" temperature (though it doesn't matter if "Follow Me" is on or not). It's a little annoying, but once it gets to where it needs to be, "Turbo" can be turned off and it holds temperature better. "Auto" mode seems to act like it doesn't know what heat is. I can set it on auto when I'm not in my office, and when I come back, it's freezing, and it appears as if it's just the fan blowing. I'd say this is a fault of the device's hardware/firmware, probably retrofitted into this device from models that do not have heating, without a care as to changing any of the specs. It's pretty poor design. Also, the outside unit tends to rattle quite significantly after using this since the summer. I'm not sure if it's the unit itself, as it seems to be performing as it always has, or the mounting brackets, but tightening up all the screws seemed to have no effect. It's quiet but noticeable inside when there is no other sound, but outside, it's louder than it should be. The original review: First off, the good: This thing will pump out some ridiculously cold air. It looks great and it's got great reviews. It's certainly a better alternative from the popular brands in ductless/mini split systems. I haven't tried the heating yet (except for the initial install), but if the heat pump works half as good as the air conditioning, you'll be sweating in no time. In any case, this thing is super quiet and very efficient. I'm using it to cool a renovated 300 sqft garage space (which is now a home office). However, this thing does have its faults. First off, installation was no easy task. I'd recommend hiring a professional to do this for you. Drilling through brick and mounting it correctly was not as easy as YouTube videos claim it is. Thankfully I was working with a pro, but it wasn't fun. As far as the unit operation, firstly, the remote is weird. If you don't point it at the unit, the remote will show you what you set, but the actual unit will not change. Line of sight is essential for operating this unit. And don't lose the remote, because, while there is a "manual override" function, all of the functionality is baked into it. And I still have no idea what that FP button does. The "follow me" feature tends to cut off when switching through modes; however, this feature doesn't really work. I've set it on dry mode (it has been very humid here) on 75, and the remote will say it's 71 (and that's probably a warmer reading - another thermostat in the room has read 65). There's no real difference when turning on or off the "follow me" function. I suspect this also has to do with line-of-sight with the remote, and, on my desk, there are obstacles. Or potentially the thermostat portion of this unit just isn't optimal. That said - there really needs to be some sort of auto off or economy function on this. Auto doesn't really hit your target temperature, and cool or dry tends to overshoot it. And, in any of those modes, the fan and compressor will be on - they don't seem to shut down. Some of the manuals state that specific models have this feature, but I don't see it anywhere on the remote. I'd like to use the sleep mode, but, after reading the manual, it seems to completely cut off the unit after 8 hours. It would be great to have it get warmer (when A/C is running) or cooler (when heat is running) for 8 hours and then go back, but turning it off completely isn't an option, particularly during certain parts of the year. But, all that said, it's like any other air conditioning unit - you need to adjust to its quirks. I really wish this unit had less of them, but it does what it's supposed to do excellently. The only thing I really wish this had was a 110V line for connecting a thermostat or some sort of Z-Wave/Zigbee radio for connecting to a smart home network. If I were to buy another ductless unit, I would certainly go back to Pioneer for another unit, though I would certainly like a unit with some additional features.

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