Splitters product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
4K 1x4 HDMI Splitter by OREI - 1 Port to 4 HDMI Display Duplicate/Mirror - Powered Splitter Ver 1.4 Certified for Full HD 1080P High Resolution & 3D Support (One Input To Four Outputs) - HD-104 Black
GE Digital 2-Way Coaxial Cable Splitter, 2.5 GHz 5-2500 MHz, RG6 Compatible, Works with HD TV, Satellite, High Speed Internet, Amplifier, Antenna, Gold Plated Connectors, Corrosion Resistant, 33526
KELIIYO HDMI Splitter 1 in 4 Out V1.4b Powered HDMI Video Splitter with AC Adaptor Duplicate/Mirror Screen Monitor Supports Ultra HD 1080P 2K x4K@30Hz and 3D Resolutions (1 Input to 4 Outputs)
HDMI Splitter 1 in 4 Out, MT-ViKI 1x4 Power HDMI Splitter 4 Ports w/AC Adapter, 4Kx2K@30Hz 3D Full HD Distributor for PS4 Fire Stick HDTV
1x4 HDMI Splitter, 1 in 4 Out HDMI Splitter Audio Video Distributor Box Support 3D & 4K x 2K Compatible for HDTV, STB, DVD, PS3, Projector Etc

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Splitters category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.31 out of 5 and a total of 9808 reviews, it suggests that a significant number of customers have purchased and used the product, and the majority of them have been satisfied with their purchase. However, it's important to note that the data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the entire customer base. It's possible that there are some customers who have had negative experiences with the product but haven't left a review. If you're considering purchasing this product, it's always a good idea to read through the reviews carefully to get a sense of what customers are saying. Look for patterns in the feedback, such as common issues or complaints, and weigh them against the positive reviews to make an informed decision. Overall, based on the data provided, it seems that the product in the Splitters category on Amazon has a high level of customer satisfaction. However, it's always important to do your research and read reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is daily, the most common location is room, the most common behavior is split between . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are likely to be individuals who live with others, such as friends, spouses, or children. This is supported by the fact that the top two usages of the product are "split between" and "watch," which suggests that people are using the product to share content with others. In terms of where the product is being used, it appears that the most common locations are rooms within the home, particularly the living room and bedroom. This suggests that the product is primarily being used for entertainment purposes, such as watching movies or TV shows. Given this information, it is likely that the customer profile for this product is someone who values socializing and spending time with others, particularly in a home setting. They may be interested in technology that allows them to easily share content with others, and they may prioritize having a comfortable and entertaining living space. Based on these insights, some suggestions for the customer profile might include marketing the product as a way to enhance social experiences and create a more enjoyable home environment. Additionally, highlighting the product's ease of use and ability to split content between multiple users could be an effective selling point.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, splitter, screen, signal, picture. The most mentioned elements about product are do not work(1.13%), get hot(1.00%).
The top 5 positive reviews are picture quality, picture, product, splitter, quality. The most mentioned elements about picture quality are good(13.74%), no issue(0.52%).
Electronics > Accessories & Supplies > Audio & Video Accessories > Satellite TV Equipment > Splitters
do not work1.13%
get hot1.00%
not hdcp 2 . 2 compliant0.50%
bad quality0.38%
do not support true extend display0.38%
picture quality15.19%
no issue0.52%
can not get any good0.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most common con aspect mentioned by users in the Splitters category is related to the product itself, followed by issues with the splitter, screen, signal, and picture. On the other hand, the most commonly mentioned pro aspect is picture quality. Overall, it seems that users are generally satisfied with the picture quality of the Splitters category, but there are several issues with the product itself and its components that need to be addressed. In terms of product development and selection, it may be beneficial to focus on improving the quality and reliability of the product and its components, particularly the splitter and screen. Additionally, it may be helpful to gather more feedback from users to better understand their needs and preferences, and to use this information to inform future product development and selection decisions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
# d capability1
3d capability1
come with a regular power adapter1

Based on the data provided, it seems that customers are primarily motivated to buy splitters based on the product description. This could be because they want to ensure that the splitter they are purchasing will meet their specific needs and requirements. Additionally, price and recommendations from friends also play a role in the decision-making process, but to a lesser extent. Some possible reasons why product description is the top feature could be that customers want to know exactly what they are getting before making a purchase. They may be looking for specific features or specifications that are important to them, such as the number of ports or compatibility with certain devices. A detailed and informative product description can help customers make an informed decision and feel confident in their purchase. To optimize an Amazon listing for splitters, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the number of ports, compatibility with different devices, and any other unique features that set the splitter apart from competitors. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, pricing and promotions could also be used to attract customers and encourage them to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long4
last long
last long time
longer lasting3
last longer
power by usb3
not require power or use usb power
usb power
usb-a power source
4 last2
do not plug in2
do not plug in
do not plug into power
last more than year2
last more than year

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the quality and durability of splitters. They want a product that is good in terms of performance and reliability, and one that will last for a long time. To meet these expectations, sellers should prioritize product development efforts towards creating splitters that are made from high-quality materials and are designed to withstand wear and tear. They should also focus on developing products that are easy to use and maintain, as this will help to ensure that customers get the most out of their purchase. In terms of marketing promotion factors, sellers should emphasize the quality and durability of their splitters in their advertising and promotional materials. They should also highlight any unique features or benefits that their products offer, such as compatibility with a wide range of devices or the ability to split signals without loss of quality. Overall, by focusing on quality, durability, and ease of use, sellers can meet the expectations of customers in the splitter category and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Product arrived early and so far has worked great much better than other brands I have bought in the past. Sadly I used one that a friend paid $200 for and was a name brand that was poorly constructed compared to this one. The build quality of this product was actually really nice and for the price you can't beat it.
Good build quality but had issues with more than 4 mixed brand HDMI TVs are connected. Get no signal or flicker on TV.
Needed something to run 5 televisions in my Man Cave. Picture quality is great and is easy to hook up.
Good....butJan. 2021
Everything ok on this except it did not have the power supply that was supposed to be included. I don't want to send it back but had to use an existing power supply.
Working 24/7Jan. 2023
I have this connected and running 24/7 for 11 months without a problem!!!
got this 8 way splitter last year for my multi monitor system at church. It works great! Hooked up my laptop via the hmdi and then sent my presentation slides to several big screen tvs for the sanctuary and the even to the downstairs TVs in several rooms.
Juan P.
can plug any tv the image is with a red background and only 4 tv ca be connected
Sharp pictureJan. 2020
Man cave tv
Replaced a non working unit that was installed with the cameras at our church and this one is working well so far.

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