Sports Bras product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Sports Bras category on Amazon has an average rating of 3.95 out of 5, based on 327 total reviews. This suggests that customers are generally satisfied with the products in this category, but there may be some room for improvement. To improve customer satisfaction, it may be helpful for sellers in this category to focus on providing high-quality products that are comfortable, durable, and provide the necessary support for athletic activities. Additionally, sellers may want to consider offering a range of sizes and styles to accommodate a variety of body types and preferences. Overall, while the Sports Bras category on Amazon appears to be performing well in terms of customer satisfaction, there is always room for improvement. By focusing on providing high-quality products and excellent customer service, sellers in this category can continue to build their reputation and attract more satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is under clothing, the most common behavior is modesty on the go . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the sports bra are the daughter (107 mentions), niece (9 mentions), and kid (17 mentions). This suggests that the product is popular among younger individuals, particularly girls and children. It is worth noting that the daughter has significantly more mentions than the other two, indicating a higher level of interest or usage. In terms of the top three places to use the product, under clothing (2 mentions) and Bangladesh (2 mentions) stand out, while laundry (1 mention) is also mentioned. This suggests that the sports bra is primarily used as an undergarment, providing support and comfort during physical activities. The mention of Bangladesh could imply that the product is manufactured or sourced from there, which might be an important factor for some customers. Regarding the top two usages of the product, modesty on the go (2 mentions) and wash (5 mentions) are highlighted. This indicates that the sports bra is valued for its convenience and ease of use, allowing individuals to maintain modesty while being active. The repeated mention of wash suggests that the product is durable and can withstand regular cleaning, which is an important consideration for customers. Based on this analysis, the customer profile for this sports bra seems to be young girls and children who prioritize comfort, support, and modesty. They are likely to engage in physical activities and require a durable product that can withstand regular washing. Considering these factors, it would be beneficial to market the sports bra as a reliable and comfortable option for active young individuals, emphasizing its durability, convenience, and modesty features. Additionally, highlighting any ethical or sustainable aspects related to the product's manufacturing in Bangladesh could also resonate with this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pad, strap, bra, size, bralette. The most mentioned elements about pad are get(3.85%), light(3.85%).
The top 5 positive reviews are bra, material, color, pad, fabric. The most mentioned elements about bra are comfortable(3.08%), fit pretty true to size(3.08%).
move around a bit3.85%
scrunch up after wash3.85%
add a little bulk to the front3.85%
fit pretty true to size3.08%
do not add any bulk2.31%
good reducer of definition for that awkward budding faze1.54%
cute comfy0.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Sports Bras is the pad, accounting for 23.08% of the mentions. Additionally, the top five cons of the vacuum are the pad, strap, bra, size, and bralette. On the other hand, the top pro aspect mentioned most frequently is the bra, accounting for 15.38% of the mentions. From this information, we can conclude that the pad is a significant concern for consumers when it comes to Sports Bras. Other cons mentioned include issues with the strap, bra, size, and bralette. However, it's worth noting that the bra itself is seen as a positive aspect by a considerable number of people. To improve product development and selection in this category, it would be beneficial to address the concerns related to the pad. This could involve improving the comfort, fit, or quality of the padding material. Additionally, addressing issues with the strap, bra, size, and bralette would also be important to enhance customer satisfaction. Furthermore, it would be valuable to conduct further research to understand the specific problems customers face with these aspects. This could involve gathering feedback through surveys, reviews, or focus groups to gain insights into the specific pain points and preferences of consumers. By incorporating this feedback into product development, companies can create Sports Bras that better meet the needs and expectations of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the given data, it seems that customers are primarily motivated to buy sports bras due to the product description. This suggests that the way the product is presented and described plays a crucial role in attracting and convincing customers to make a purchase. There could be several reasons why the product description is the top feature influencing buyers. Firstly, a well-written product description provides detailed information about the sports bra, including its features, materials, design, and benefits. This helps customers understand what they can expect from the product and whether it meets their specific needs. Additionally, a compelling product description can highlight the unique selling points of the sports bra, such as its comfort, support, durability, or innovative features. It can also address common concerns or questions that customers may have, providing reassurance and building trust. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Focus on creating a clear and concise product description that highlights the key features and benefits of the sports bra. Use persuasive language to engage potential buyers and emphasize what sets the product apart from competitors. 2. Include high-quality images that showcase the sports bra from different angles, demonstrating its design, fit, and functionality. Visuals can greatly enhance the product description and help customers visualize themselves using the product. 3. Incorporate customer reviews and testimonials in the listing to provide social proof and build credibility. Positive feedback from satisfied customers can significantly influence the purchasing decisions of potential buyers. 4. Optimize the listing's keywords and tags to improve its visibility in search results. Conduct thorough keyword research to identify relevant terms that customers are likely to use when searching for sports bras. Remember, continuously monitoring customer feedback and adapting the product description based on customer needs and preferences can further enhance the listing's effectiveness.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long2
last long
size up2
size up
double padding2
coverage light padding layer1
coverage light padding layer
good quality1
high quality
more color & style1
more color
more spacious1
more roomy

Based on the customer expectations mentioned, it is clear that durability and fit are the top priorities for customers when it comes to sports bras. Customers want a sports bra that will last long and fit well, which is understandable given the nature of the product and the activities it is designed for. In terms of size, customers want a sports bra that fits well, which is also important for comfort and support during physical activity. This suggests that sellers should prioritize developing sports bras that are true to size and offer a range of sizes to accommodate different body types. When it comes to product development, sellers should focus on creating sports bras that are made from high-quality materials and are designed to withstand the wear and tear of physical activity. They should also prioritize creating sports bras that offer a comfortable and supportive fit, with features such as adjustable straps and padded cups. In terms of marketing promotion factors, sellers should highlight the durability and fit of their sports bras in their marketing materials. They should also consider offering promotions or discounts to encourage customers to try their products and provide feedback on their fit and durability. Overall, the key to success in the sports bra category is to prioritize durability and fit in product development and marketing efforts. By doing so, sellers can meet the expectations of their customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These are great! They fit my daughter perfect for her first training bra. Great quality. And easy for her to put on and take off all by herself. Would give 5 stars but they are pricey! Great fit. High quality product. Would highly recommend for young girls just starting to develop. Just would much rather have a training bra with this kind of fit and quality at a much cheaper /reasonable price.
Capezio is a brand we’ve bought many times for dance shoes, gym shorts, etc. but this sports bra totally missed the mark. The front strap that goes around the chest is SO tiny, it barely covers, ahem, *anything*. Super inappropriate, not just for my young kid but any kid, really. My daughter is slender as well so it isn’t as if there’s a lot to cover, this just does the absolute minimum, and not in a good way.
I ordered these Tommy Hilfiger Girl's cropped bras for my daughter, who is ten and wears a size 10-12. They were a perfect fit. The material was soft and she felt they were very comfortable to wear. She often has sensitivity about clothing and it's been difficult to find training bras that she would actually wear. These however, she loved. They are very well made. They have slight padding but not enough that they look odd under her clothes. The shoulder straps don't pinch or bind. They are easy to put on and take off. Overall, we will be ordering more of these. Finally, we found the best fit and comfort.
My household is new to the training bra world. Sure, I wore them, but that was back in the Paleozoic Era. Things have come a long way since. To begin, I'll say that never would I have expected a Hilfiger product to be priced so reasonably! This is important, as this is a garment that will likely not get much use (you know, the kid is growing and all), or will be passed on to another kid. These are standard training/sports bras in classic Hilfiger colors. The straps are a bit thinner than others we've bought, which will be nice when she's in sundresses. I was a bit taken aback by the pads in the bust. Sure, you can take them out, but it just seems odd. Then again, I don't think pads were invented when I was a girl. My daughter likes these and thinks they're fancy. I think she's unsure about the pads; although they are very very thin, it does add a little bulk to the front. Depending on your daughter, she may or may not want anything extra which will grab attention.
Did not fit at all it’s kids size and didn’t know
These Tommy Hilfiger Girl's Crop Bras are said to be comfortable. I like that they don't show straps that slide down. There is a little padding, but nothing totally out there. As with all Tommy Hilfiger products we've tried to date are well sewn, wash well without shrinkage or fading. I would recommend these.
Regrettably, I did not read the reviews to realize these only came with one set of pads. That is misleading advertising and not at all standard practice.
My 10 year old daughter loves these and says they're super comfy. I remove the little pads but they are thin enough to leave in as well.
Consuelo C.
Only 1 has a pad the 2 doesn’t have
It's fine.Jun. 2022
Nike's website doesn't seem carry this bra anymore, not sure why. But we needed this specific bra for cheer. It seems to be authentic. Only con on the product (not star-docking worthy) was that there were like 10 clothing tags stacked together and sewn into the back. They appeared to be the same tag but for different languages. I took a seam ripper to it to remove.

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