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Sports & Fitness product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HARDISTON Apple Watch Cuffed Band 42mm for men & women, Handmade Genuine Leather, Replacement Band for iWatch Series 7 6 5 4 3 2 1 SE, Wrist Bracelet Arm Band, Medium/Band-Leopard
Surfer Beach Bracelet Set Men & Women - Braided Boho Summer Bracelets - Handmade Festival Jewelry - 100% Waterproof & Adjustable - Friendship Gift - Ethnic Hippie Style (Purple E & Blue E))
2x Boho Surfer Bracelet Set Women & Men - Handmade Summer Beach Bracelets - Adjustable & 100% Waterproof - Festival Accessories - Beaded & Braided (Lava Beads & Dark Multi)
Personalized golf tees, Custom golf gift, Laser Engraved Golf Tees / 2.75" Natural Wood or White (Natural)
Golf Ball Marker Divot Repair Tool Personalized Custom Engraved Gift REAL Wood Markers Golfer Accessories

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Sports & Fitness category has a total of 679 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as technical issues with the rating system or a lack of consistent ratings across all reviews. Without a clear average rating, it is difficult to determine the level of customer satisfaction with this product. However, the fact that it has received a significant number of reviews suggests that it is a popular item in the Sports & Fitness category. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its quality and performance. Look for reviews that provide specific details about the product's features and how well it works, as well as any potential drawbacks or issues. Overall, it is important to approach any purchase with a critical eye and do your research to ensure that you are getting a product that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is car club, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product is popular among users who mention their husband, kid, and son the most. This suggests that the product appeals to individuals who are likely to be family-oriented and may be looking for ways to engage in sports and fitness activities together. The top three places where the product is used are the car club, golf cart, and wall. This indicates that the product is versatile and can be utilized in various settings, both indoors and outdoors. The car club and golf cart mentions suggest that the product is suitable for recreational activities, while the wall mentions imply that it can be used for home workouts or as a decorative item. The most common usage of the product is as a gift, with mentions of "gift give" being the highest. This suggests that the product is often purchased as a present, possibly for special occasions like birthdays or anniversaries. The mentions of "Christmas gift great" indicate that the product is particularly well-received as a Christmas gift. Based on this analysis, the customer profile for this product seems to be individuals who prioritize family activities and are interested in sports and fitness. They may be looking for ways to bond with their loved ones through shared experiences. Additionally, the product's versatility and suitability for both recreational and home use make it appealing to customers who value convenience and flexibility. To further target this customer profile, it would be beneficial to emphasize the product's family-oriented features in marketing campaigns. Highlighting its ability to facilitate quality time with loved ones and promote a healthy lifestyle could resonate well with potential customers. Offering special promotions or bundles during holiday seasons, such as Christmas, could also help capitalize on the product's popularity as a gift option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are metal, bracelet, quality, material, string. The most mentioned elements about metal are flimsy(5.00%), bad quality(1.25%).
The top 5 positive reviews are color, quality, material, bracelet, band. The most mentioned elements about color are good(10.91%), vibrant(1.21%).
bad quality1.25%
tarnish after two week1.25%
beautiful dark purple0.61%
go together so nicely0.61%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most in the Sports & Fitness category is metal, accounting for 8.75% of the mentions. The top five cons for vacuum are metal, bracelet, quality, material, and string. On the other hand, the top pro aspect mentioned most is color, accounting for 15.15% of the mentions. The top five cons for the tip are color, quality, material, bracelet, and band. From this data, we can conclude that there is a significant concern regarding the use of metal in products within the Sports & Fitness category. This could imply that customers are dissatisfied with the durability or performance of metal components. Additionally, the quality and material of the products are also mentioned as cons, suggesting that customers are looking for higher quality and more durable options. On the positive side, the color is mentioned as a pro aspect, indicating that customers appreciate vibrant and visually appealing products in the Sports & Fitness category. Based on these findings, product development and selection in the Sports & Fitness category should focus on addressing the concerns related to metal, bracelet, quality, and material. Manufacturers should consider alternative materials that offer better durability and performance. Additionally, improving the overall quality of the products and ensuring they meet customer expectations is crucial. Furthermore, since color is mentioned as a pro aspect, incorporating a wide range of attractive colors into the product lineup could be beneficial. This can enhance the visual appeal and customer satisfaction. Overall, by addressing the cons and capitalizing on the pros, manufacturers can develop and select products that better meet the needs and preferences of customers in the Sports & Fitness category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data above, it seems that customers in the Sports & Fitness category are primarily motivated by price and product description when making purchasing decisions. It's interesting to note that these two factors are equally important, with each being mentioned in 50% of cases. The fact that product description is the top feature suggests that customers in this category are looking for detailed information about the products they are considering. This could be because they are looking for specific features or benefits that will help them achieve their fitness goals, or because they want to make sure they are getting a high-quality product that will last. To optimize Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider offering competitive pricing to appeal to price-sensitive customers. Additionally, sellers could consider offering promotions or discounts to incentivize customers to make a purchase. By focusing on these key factors, sellers can increase their chances of attracting and converting customers in the Sports & Fitness category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
powder coat2
paint or powder coat version
powder coated
2 " long1
inch long
band do not1
color on outside1
color in
customize symbol1
customize symbol
do not stain arm1
do not stain arm
edge round1
edge round
edge rounded or sand1
edge rounded or sand
end tidy1
end tidy

Based on the customer feedback provided, it seems that customers in the Sports & Fitness category have certain expectations when it comes to the products they purchase. Firstly, customers seem to be interested in products that have a powder coat finish. This could be due to the fact that powder coating provides a durable and long-lasting finish that can withstand wear and tear. Therefore, sellers in this category should prioritize developing products that have a powder coat finish to meet this customer expectation. Secondly, customers seem to prefer products that are 2 inches long. This could be due to the fact that this length is ideal for certain exercises or activities. Therefore, sellers should consider developing products that meet this length requirement to cater to this customer expectation. Lastly, customers seem to prefer products that do not have a band. This could be due to personal preference or the fact that bands may not be suitable for certain exercises or activities. Therefore, sellers should consider developing products that do not have a band to cater to this customer expectation. In terms of marketing promotion factors, sellers should highlight the features that meet these customer expectations in their product descriptions and marketing materials. For example, they could emphasize the powder coat finish or the 2-inch length in their product descriptions to attract customers who are looking for these features. Additionally, sellers could consider offering promotions or discounts on products that meet these customer expectations to encourage customers to make a purchase. Overall, by understanding and meeting customer expectations, sellers in the Sports & Fitness category can develop products that are more likely to appeal to their target audience and increase their sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jack Jack WA
these are an excellent tool for grip strength. i am using them to get better at Spartan races.
Steven Eskey
Love these!! They are easy on and off. They are part of my mindfulness every day.
They fit perfect on me
Exactly what I wanted and expected.
A. Olson
GreatFeb. 2022
These were as advertised. Great colors and well made. I wished the ends of the bracelets were a bit more “tidy”.
Jan Kelley
I love everything about them ! Beautiful colors/fantastic workmanship . They arrived earlier than I expected. I would recommend these to anyone!
Mazey White
Good for deadlifts, pullups, hammer curls, bent over rows, etc. Works as it says. Ropes are rough so if you have thin skin on your hands it might hurt you until you get used to it.
liam Bates
I wrapped these around a pull-up bar, and now I have two rope grips that I can use for pull-ups. The product is exactly like I expect it to be. I’ve used it for a few weeks now with no damage noted.
Buy it!!Aug. 2021
Awesome fit, loving it! 100% recommended 🤙
I love my bracelets. They are large , so I knotted it and cut and burned the ends to make it shorter. I wish they sold small and large sized. These being the larger.

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