Sports Nutrition product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Strawberry Banana, 5 Pound (Packaging May Vary)
Optimum Nutrition Amino Energy - Pre Workout with Green Tea, BCAA, Amino Acids, Keto Friendly, Green Coffee Extract, Energy Powder - Concord Grape, 65 Servings (Packaging May Vary)
Quest Nutrition Chocolate Sprinkled Doughnut Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count
Premier Protein Shake, Cookies & Cream, 30g Protein, 1g Sugar, 24 Vitamins & Minerals, Nutrients to Support Immune Health 11.5 fl oz (12 Pack)
Atkins Gluten Free Protein-Rich Shake, Milk Chocolate Delight, Keto Friendly (Pack of 12), 11 Fl Oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Sports Nutrition, has a high level of customer satisfaction. With an average rating of 4.58 out of 5 and a total of 42,815 reviews, it is clear that many customers have found this product to be effective and worth purchasing. As for advice, it would be helpful to read through some of the reviews to get a better understanding of what customers like and dislike about the product. This can help identify any potential issues or areas for improvement. Additionally, it may be beneficial to compare this product to similar products in the same category to see how it stacks up in terms of price, quality, and effectiveness. Overall, it seems that this product is a popular choice among customers in the Sports Nutrition category, but it's always important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this sports nutrition product are husbands, friends, and sons. This suggests that the product is likely marketed towards men, and may be seen as a gift or recommendation from someone close to the user. The top places to use the product are the gym, car, and grocery store, which suggests that the product is designed for on-the-go use and convenience. The top usage of the product is for workouts, which aligns with the sports nutrition category. Based on this data, it seems that the ideal customer profile for this product is likely a male who is interested in fitness and sports nutrition, and who values convenience and portability in their nutrition products. They may be someone who frequently goes to the gym or works out, and who also values being able to use the product while on-the-go. To better target this customer profile, the company could consider marketing the product towards men specifically, and highlighting its convenience and portability features. They could also consider partnering with gyms or fitness influencers to promote the product to their target audience. Additionally, they could consider expanding the product line to include more flavors or variations that would appeal to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, product, flavor, chip, powder. The most mentioned elements about taste are chemical tasting(1.14%), bad(0.73%).
The top 5 positive reviews are taste, flavor, product, mix, chip. The most mentioned elements about taste are good(25.10%), tasty(1.05%).
Health & Household > Diet & Sports Nutrition > Sports Nutrition
chemical tasting1.14%
not bad at0.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that taste is the most important factor for consumers when it comes to sports nutrition products. However, it is also the most common complaint, with taste being mentioned as a con in both vacuum and tip products. Other common cons include issues with the product itself, such as flavor, chip, and powder. Despite these cons, taste is still the most commonly mentioned pro aspect of sports nutrition products, with over a quarter of respondents citing it as a positive. This suggests that while taste is important, there may be other factors that are also important to consumers. To improve product development and selection in this category, it may be helpful to focus on improving the taste of products while also addressing other common complaints. For example, companies could work on developing products that have a better flavor profile, are less likely to chip or powder, and are easier to mix. Additionally, companies could consider offering a wider variety of flavors to appeal to different tastes and preferences. By addressing these common complaints and focusing on what consumers value most, companies can create products that are more likely to be successful in the sports nutrition market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
low sugar5

Based on the data provided, it seems that customers in the Sports Nutrition category are primarily motivated to buy products based on recommendations from friends and the product description. Brand reputation also plays a role, but to a lesser extent. The fact that product description is the top feature suggests that customers in this category are looking for detailed information about the products they are considering. They want to know exactly what they are getting and how it will benefit them. This could be because Sports Nutrition products are often used for specific purposes, such as building muscle or improving endurance, and customers want to make sure they are getting the right product for their needs. To optimize Amazon listings for Sports Nutrition products, sellers should focus on creating detailed and informative product descriptions. This could include information about the ingredients, how the product works, and what benefits it provides. It may also be helpful to include customer reviews and testimonials to provide social proof and build trust with potential buyers. Additionally, sellers should encourage satisfied customers to leave reviews and share their experiences with others, as word-of-mouth recommendations are a powerful motivator in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap price
cheap price point
price cheap
pricing cheap
are not expensive25
are not expensive
are not pricey
are not get expensive
are not pricy
flavor good
flavor one
less pricey21
less expensive
more affordable
15 to 20 % less expensive
less costly
more affordable-
scoop in cap
other flavor17
different flavor
other flavor
another flavor
flavor option
other flavor good
taste good
more from taste
taste work on
further improvement

Based on the customer expectations mentioned, it seems that affordability and taste are the two most important factors for customers in the Sports Nutrition category. Customers are looking for products that are cheap or not expensive, indicating that price is a significant consideration for them. Additionally, flavor is also a crucial factor, suggesting that customers want products that not only provide nutritional benefits but also taste good. To meet these expectations, sellers in the Sports Nutrition category should prioritize product development that focuses on affordability and taste. This could involve developing products that use cost-effective ingredients or finding ways to reduce production costs without compromising on quality. Additionally, sellers should focus on creating products that are not only nutritious but also taste great, using natural flavors and sweeteners to appeal to customers. In terms of marketing promotion factors, sellers should emphasize the affordability and taste of their products in their marketing campaigns. This could involve highlighting the cost savings that customers can enjoy by choosing their products or showcasing the delicious flavors that their products offer. Additionally, sellers should consider partnering with influencers or athletes who can endorse their products and help build brand awareness. Overall, by prioritizing affordability and taste in product development and marketing, sellers in the Sports Nutrition category can meet customer expectations and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I LOVE these chips. They are perfect for the 5 and 1 Optavia program and every flavor is fantastic. I have used them for dips, nachos, and breading on chicken tenders. They are a bit expensive so it's best to purchase them when they're on sale but the ARE SO GOOD!!!!! Very filling and versatile
These taste really good given what they are. Yea they're not as good as Doritos, but they are way more nutritious. Also, the pricing on Amazon is so much better than in store.
YuckJan. 2022
Tastes disgusting
Good flavor but the sodium is high
Best snacksAug. 2020
On the keto diet, but I am a night snacker, these hit the spot!
it's actually quite good and packed with protein.
Taste greatDec. 2019
Taste great. Fills salty cheese craving
Good!Mar. 2020
Expensive but a good chip replacement. I really like the cheese flavor.
ExcellentJun. 2022
In reference to star rating: Portion is decent for me and filling. Flavor is subpar to me and doesn't taste like nacho cheese. Definitely not a good Nacho Cheese Dorito substitute. Value for the money is decent. I'm used to spending money on speciality snacks so it's not like it's a great bargain either. I wanted to love these chips because I have such a chips bad habit and I want to substitute for healthier versions. I had tried another flavor (I think it was chili) at a friend's house and thought it wasn't too bad. And the ingredient list was pretty good. I really liked that I can get some protein while eating chips. Since my favorite chips of other brands are cheese related and I love cheese of all types, I figured I would enjoy the nacho cheese the best. But they do not taste like nacho cheese in the slightest to me. And I LOVE nacho cheese flavoring. These are a pass for me. Hopefully, they will reformulate this one.

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