Spreaders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/24
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.5
Total Reviews
1,110
This insight is based on the data from the best seller products. The top 5 of them are:
Wine Things 4-Piece Hand Painted Resin Handle with Stainless Steel Blade Cheese Spreader/Butter Spreader Knife, Assorted (Red Wine Tasting)
B072FBVXVK
4 Pack Tamales Masa Spreaders w/Easy Grip Ergonomic Handle for Faster Better and Easier Results by Mindful Design New and Improved (Black)
B075B7T7BK
14 Pieces Charcuterie Board Accessories Cheese Spreader Knives Set Stainless Steel Charcuterie Utensils Spreader Knives Mini Serving Tongs Spoons and Forks for Cheese and Pastry Making (Gold)
B097PVSL16
14 Pieces Cheese Butter Spreader Knives Set Charcuterie Accessories Stainless Steel Spreader Knives with Wooden Handles Charcuterie Boards Utensils Mini Serving Tongs Spoons and Forks(Yellow)
B09538QJND
Cheese Butter Spreader Knives Set Charcuterie Accessories Stainless Steel Spreader Knives Charcuterie Boards Utensils Mini Serving Tongs Spoons and Forks for Pastry Making (Rainbow Color, 14 Pcs)
B097PPD7VZ

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for spreaders on Amazon is 4.54 out of 5, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 1110 reviews, it suggests that there is a significant number of customers who have purchased and reviewed spreaders on Amazon. The high average rating suggests that customers are generally satisfied with the spreaders they have purchased. This could be due to factors such as the quality of the product, its effectiveness in spreading, ease of use, and overall customer experience. The large number of reviews also indicates that there is a considerable demand for spreaders on Amazon, and customers are actively engaging with the product by leaving feedback. Based on this information, it is safe to say that spreaders in the given category have a positive reputation among customers. However, it is important to note that individual preferences and experiences may vary. To further enhance customer satisfaction, it would be beneficial for sellers to focus on maintaining product quality, providing clear instructions for use, and addressing any potential issues or concerns raised by customers in their reviews. Additionally, sellers could consider actively encouraging customers to leave reviews after their purchase, as this can help build trust and provide valuable feedback for potential buyers. Regularly monitoring and responding to customer reviews can also demonstrate a commitment to customer satisfaction and help address any issues promptly. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level for spreaders in the given category on Amazon. By continuing to prioritize product quality and customer feedback, sellers can further enhance the overall customer experience and maintain a strong reputation in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are friends, family, and kids, with friends being the most frequently mentioned. The top places to use the product are in the kitchen, dishwasher, and on the counter, indicating that it is likely used for food preparation and serving. The two most common uses for the product are as a gift and for spreading butter. From this data, we can infer that the customer profile for this product is likely someone who enjoys cooking and entertaining, and who values the opinions of their friends and family. They may also have children who are involved in the cooking process. The fact that the product is frequently given as a gift suggests that the customer profile may also include people who enjoy giving thoughtful and practical gifts to others. Based on these insights, some suggestions for the customer profile might include marketing the product as a fun and practical tool for cooking and entertaining, highlighting its versatility in the kitchen and its ability to make food preparation easier and more enjoyable. Additionally, emphasizing the product's suitability as a gift could help to attract customers who are looking for thoughtful and practical gift ideas. Overall, the customer profile for this product seems to be someone who values quality, practicality, and social connections, and who enjoys cooking and entertaining for friends and family.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are knife, butter, blade, handle, fork. The most mentioned elements about knife are do not work(2.02%), rust(2.02%).
The top 5 positive reviews are blade, knife, product, handle, spreader. The most mentioned elements about blade are solid(9.49%), big(0.63%).
Cons
knife19.19%
do not work2.02%
rust2.02%
always come out of the dishwasher with spot on the metal blade1.01%
bad quality1.01%
big1.01%
butter6.06%
blade6.06%
handle4.04%
fork2.02%
Pros
blade12.66%
solid9.49%
big0.63%
do a pretty good job at most task0.63%
easy to use0.63%
long0.63%
knife10.13%
product7.59%
handle7.59%
spreader5.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of spreaders are related to the knife or blade aspect, with 19.19% of respondents mentioning it as a negative aspect. Other cons mentioned include butter, handle, fork, and product. On the other hand, the top pro aspect mentioned is the blade, with 12.66% of respondents highlighting it as a positive aspect. Overall, it appears that the quality of the blade is a crucial factor in determining the satisfaction of customers with spreaders. Therefore, product development and selection should focus on improving the blade's quality and ensuring that it is durable and sharp enough to cut through butter and other spreads easily. Additionally, it may be helpful to consider other factors that customers value in spreaders, such as the handle's comfort and grip, the spreader's overall design, and the ease of cleaning. By addressing these concerns, manufacturers can create a product that meets the needs and preferences of their target audience and ultimately improve customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others2
an opening at the end of it1
milk street1
price1
spread all kind of1

Based on the data provided, it seems that customers are primarily motivated to buy spreaders based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and specifications. While advertising attraction and price are also mentioned as factors that influence customer buying decisions, they appear to be less important than the product description. This suggests that customers are willing to pay a premium price for a high-quality spreader that meets their needs and expectations. To optimize an Amazon listing for a spreader product, it is important to focus on creating a detailed and informative product description. This should include information about the product's features, benefits, and specifications, as well as any relevant images or videos. Additionally, it may be helpful to highlight any unique selling points or competitive advantages that the product offers, such as durability, ease of use, or versatility. By providing customers with a clear and compelling product description, sellers can increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
buttery soft and2
butter soft
know sooner2
sooner
last for lifetime2
last forever
last long2
last forever
last long
more review2
review
work2
work
2 year ago1
year ago
adjust1
adjust
big1
big
blade longer1
blade longer

Analysis of Customer Expectations for Spreaders: Based on the provided information, it seems that customers have three main expectations for spreaders: buttery softness, knowing sooner, and lasting for a lifetime. Let's break down each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Buttery Softness: Customers desire spreaders that offer a smooth and soft texture, enhancing their spreading experience. To meet this expectation, sellers should prioritize the following product development factors: - Material selection: Choose materials that are known for their softness, such as high-quality stainless steel or food-grade silicone. - Ergonomic design: Ensure the spreaders are comfortable to hold and use, with smooth edges and a well-balanced weight distribution. - Manufacturing techniques: Employ processes that result in a polished finish, minimizing any rough or sharp edges. For marketing promotion, sellers can focus on highlighting the buttery softness of their spreaders through: - Descriptive language: Use words like "buttery soft," "smooth," and "gentle" in product descriptions and marketing materials. - Visual representation: Showcase close-up images or videos that emphasize the soft texture of the spreaders. - Customer testimonials: Encourage satisfied customers to share their experiences, specifically mentioning the buttery softness of the product. 2. Knowing Sooner: Customers want to be informed promptly about any updates or changes related to the spreaders they purchase. To address this expectation, sellers should prioritize the following product development factors: - Communication channels: Implement a system that allows sellers to easily and efficiently communicate with customers, such as email notifications or a dedicated customer portal. - Proactive updates: Provide timely information about product availability, shipping status, or any potential delays. - Transparency: Be open and honest about any issues or challenges that may arise, keeping customers informed throughout the process. For marketing promotion, sellers can emphasize their commitment to knowing sooner by: - Highlighting communication features: Clearly state that customers will receive regular updates and notifications about their orders. - Customer support availability: Emphasize the availability of customer support channels to address any inquiries or concerns promptly. - Positive customer experiences: Share testimonials or reviews that highlight instances where customers were informed promptly about important updates. 3. Lasting for a Lifetime: Customers expect spreaders that are durable and built to withstand long-term use. To meet this expectation, sellers should prioritize the following product development factors: - Material durability: Choose materials known for their longevity, such as high-quality stainless steel or hardwood. - Construction quality: Ensure the spreaders are well-made, with sturdy handles and secure connections between the handle and the spreading surface. - Resistance to wear and tear: Consider factors like corrosion resistance, heat resistance, and ease of cleaning to ensure the spreaders can withstand regular use. For marketing promotion, sellers can focus on the lasting quality of their spreaders by: - Warranty or guarantee: Offer a generous warranty or guarantee that assures customers of the product's durability. - Product demonstrations: Share videos or images that showcase the spreaders' durability, such as using them on tough spreads or highlighting their resistance to damage. - Longevity testimonials: Encourage satisfied customers to share their experiences of using the spreaders over an extended period. By prioritizing these product development factors and incorporating them into marketing promotion strategies, sellers can align their offerings with customer expectations, ultimately enhancing customer satisfaction and loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

It worksAug. 2021
Used for stick butter cold. Worked easier to spread
Polka Dot
Purchased
DisappointedOct. 2021
Cold butter difficult to spread, did not work as advertised
Easy to spread the butter , especially with the little curls. It is very sharp. It's through nicely.
Karen
Purchased
It's fun, practical at times, but extremely sharp knife! It must be used on a fairly hard cube of butter in order to perform well. Looks nice enough to gift.
Mary Mal
Purchased
Looks are deceiving. Does not work with hard butter. I now use a vegetable peeler and that works great!
Gramzie Ida
Purchased
I love kitchen gadgets, so of course I bought this one. Did not work at all for me .
Works okayFeb. 2021
I works okay but if you try going back for more butter the holes are sometimes clogged with butter. I wish it worked as well as the videos show. I may try dipping it in hot water in between to see if having the metal hot helps.
SAS
Purchased
It's All GoodApr. 2021
You can't go wrong with this butter spreader. Contrary to several reviews, it is not hard to get good results. Start at the end of the stick of butter, making sure the row of holes is to the right. You might even want to run hot water over the knife first. Hold the knife so it is almost flat on the butter, NOT sticking up. Use some force behind it and you will get long "spaghetti like" strips. This knife is the only one I saw that also has the long rectangular opening, opposite the row with the holes. This is fantastic for getting strips of butter for the frying pan, without cutting off pieces from the stick of butter, thus making it shorter. This little device can butter your toast so much easier in the morning, which may not be your favorite time of the day. I would buy this butter knife again and again, even at a higher price.
Amelia C.
Purchased
I try once and I think it have to be a way to use it, I will like to see a video
I gave a "meh" review because it did not work as well as the pictures would indicate, but am updating now to "pretty good". You need to hold the blade nearly flat and press down as you draw it across the butter to get the nice curls shown in the pictures. If you hold at an angle like shown in the picture it doesn't work nearly as well.

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