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Starch & Anti-Static Sprays product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Niagara Spray Starch (22 Oz, 6 Pack) Trigger Pump Liquid Starch for Ironing, Non-Aerosol Spray on Starch, Reduces Ironing Time, No Flaking, Sticking or Clogging, Biodegradable Ingredients, Recyclable
Downy Wrinkle Release Combo Pack Crisp Linen Scent - (2) 16.9 Ounce + (1) 3 Ounce
Static Guard Bonus Pack Spray 12.4 oz (2 Pack of 5.5 oz & 1 Pack of 1.4 oz)
Bounce Rapid Touch-Up 3 in 1 Wrinkle Releaser Clothing Spray, Fabric Refresher, Odor Eliminator & Anti Static, 9.7 ounces (Pack of 2)
Static Guard Spray-5.5 oz. (Pack of 3), 3 Pack, 16 Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Starch & Anti-static Sprays product in question has a high level of customer satisfaction. With an average rating of 4.54 out of 5 and a total of 1167 reviews, it appears that many customers have had positive experiences with this product. If you are considering purchasing this product, it may be a good idea to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, it may be helpful to compare this product to other similar products in the same category to ensure that you are getting the best value for your money. Overall, it seems that this Starch & Anti-static Spray product is a popular choice among customers and may be worth considering if you are in need of such a product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is cold winter, the most common location is bathroom, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use this product the most are likely to be individuals who are married and have a spouse who also uses the product. Additionally, it appears that friends and dogs are also mentioned as users, indicating that this product may be used in households with pets or shared among friends. In terms of where the product is used, the bathroom, car, and closet are the top three locations. This suggests that customers may be using the product for personal grooming or to freshen up clothing while on the go. The fact that travel and cruise are the top two usage scenarios further supports this idea, as customers may be using the product to keep their clothes looking fresh and wrinkle-free while traveling. Given this information, it is likely that the customer profile for this product is someone who is on-the-go and values convenience. They may be someone who travels frequently for work or pleasure and wants to ensure that their clothing looks its best while on the road. They may also be someone who is busy and doesn't have a lot of time to spend on personal grooming, so they use this product to quickly freshen up their clothes and hair. Based on this customer profile, some suggestions for marketing this product could include emphasizing its convenience and portability, highlighting its effectiveness in keeping clothes looking fresh and wrinkle-free, and targeting ads to frequent travelers or busy professionals who value convenience. Additionally, featuring testimonials from satisfied customers who have used the product while traveling or on-the-go could help to build trust and credibility with potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, sprayer, smell, product, cap. The most mentioned elements about bottle are leak(4.94%), a bit big for travel(3.70%).
The top 5 positive reviews are product, smell, spray, scent, fragrance. The most mentioned elements about product are save me the hassle of worry about wrinkle(3.19%), dry well(2.13%).
a bit big for travel3.70%
come unscrewed a few time1.23%
do not work1.23%
save me the hassle of worry about wrinkle3.19%
dry well2.13%
do not leave a residue on the iron1.06%
fresh/clean with no smell1.06%
good for fast wrinkle and static remover1.06%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Starch & Anti-static Sprays is the bottle, accounting for 14.81% of the mentions. The top five cons mentioned for vacuum are the bottle, sprayer, smell, product, and cap. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 15.96% of the mentions. The top five cons of the tip are the product, smell, spray, scent, and fragrance. From this information, we can conclude that the bottle is a significant concern for consumers in this category, as it is mentioned both for the vacuum and as the top con aspect overall. Additionally, the smell and product itself are mentioned as cons for both the vacuum and the tip. This suggests that consumers are dissatisfied with the scent or fragrance of the product. To improve product development and selection in this category, it would be beneficial to address the issues related to the bottle. This could involve improving the design, functionality, or durability of the bottle to enhance the overall user experience. Additionally, efforts should be made to address the concerns regarding the smell or fragrance of the product. This could involve using more pleasant scents or offering fragrance-free options to cater to a wider range of preferences. Overall, by focusing on improving the bottle design and addressing concerns related to the smell or fragrance, product developers can enhance the overall satisfaction of consumers in the Starch & Anti-static Sprays category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
anti static1
odor control1

Based on the data provided, it seems that customers are primarily motivated to buy Starch & Anti-static Sprays based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and how it can be used. There are several reasons why product description is the top feature for this category. Firstly, customers may be looking for specific information about the product, such as its ingredients, scent, or effectiveness. Secondly, customers may be comparing different products within the category and are looking for detailed information to help them make a decision. Finally, customers may be looking for reassurance that the product will meet their needs, and a detailed product description can help to provide this. To optimize an Amazon listing for Starch & Anti-static Sprays, it is important to focus on creating a detailed and informative product description. This should include information about the product's features, benefits, and how it can be used. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Additionally, it may be worth considering using targeted advertising to attract customers who are specifically looking for Starch & Anti-static Sprays.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
smell good4
smell good
smell good last long
good packaging2
good packaging
packaging good
less scent2
less perfume
more scent
small travel size2
travel size
2nd bottle continue1
second bottle
3 bottle1
5 bottle
I just wish this had NO scent whatsoever.1
scent free option
achieve volume1

Based on the customer feedback, it seems that the most important expectation for Starch & Anti-static Sprays is that they should smell good. This was mentioned four times, indicating that customers place a high value on the scent of the product. Therefore, it would be wise for sellers to prioritize the development of products with pleasant fragrances that are appealing to customers. The second most important expectation is good packaging, which was mentioned twice. This suggests that customers value products that are well-packaged and easy to use. Sellers should consider investing in packaging that is both functional and visually appealing to attract customers. On the other hand, two customers mentioned that they would prefer less scent in the product. This indicates that there may be a segment of customers who are sensitive to strong fragrances and would prefer a more subtle scent. Therefore, sellers should consider offering fragrance-free or lightly scented options to cater to this segment of customers. In terms of marketing promotion factors, sellers should focus on highlighting the pleasant fragrance and good packaging of their products in their marketing campaigns. They could also consider offering samples or trial sizes to allow customers to experience the product before committing to a full-sized purchase. Overall, the analysis of customer expectations for Starch & Anti-static Sprays suggests that sellers should prioritize the development of products with pleasant fragrances and good packaging, while also offering fragrance-free or lightly scented options to cater to customers who are sensitive to strong scents. Effective marketing promotion factors should focus on highlighting these product features to attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Used on cruise, excellent item!
I hate ironing, this stuff is AMAZING highly recommended
Leaking!Feb. 2022
Both bottles were leaking when they arrived.
I use this when I travel. I have a few smaller, travel size spray bottles that I use to spritz my clothes. It also helps remove stale or food odors from your clothes.
When item was delivered it was dropped on the front step. When I picked it up to bring it inside it was dripping. Bottles seem to be intact but was dripping a lot and found the tops of the bottles were loose and leaky.
LOVE this stuff. It’s like magic. I spray and give a little pet like you’d pet a cat and voila! Or you can spray on a cotton shirt and shake the wrinkles out. And it smells good too.
James Weiss
Works great on most fabrics
Juan Aguayo
I like the smell and it does remove the wrinkles in my clothes.
eran b.
Great product, eliminating the wrinkles in seconds
April N.
Like smell like how it take lot wrinkles out Love the size and even got a small one on the go. Love that is a tall spray bottles Dislike nothing except hard to get

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