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Stationary Storage Islands product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
soges 3-Tier Kitchen Baker's Rack Utility Microwave Oven Stand Storage Cart Workstation Shelf, Rustic Brown W5s-FG
IRONCK Kitchen Island with Storage, Rolling Kitchen Island on Wheels with Drop Leaf, 3 Open Spice Rack Shelf, Door Cabinet, Drawer, Kitchen Cart Island Table for Kitchen, Vintage Brown
Homestyles Americana Kitchen Island, Black/Oak
IRONCK Kitchen Island with Storage, Rolling Kitchen Island on Wheels with Drop Leaf, Door Cabinet, Drawer, Spice Rack, Towel Rack, Kitchen Cart Island Table for Kitchen, Vintage Brown
Casual Home Sunrise (Small) with Solid Harvest Hardwood Top Kitchen Island, 22.75"W, Natural&White

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Stationary Storage Islands, has a high level of customer satisfaction. With an average rating of 4.6 out of 5 and a total of 2637 reviews, it is clear that many customers have found this product to be useful and effective. As for advice, it is important to note that while high ratings and positive reviews are certainly a good sign, it is always a good idea to read through some of the reviews to get a better sense of what customers are saying. This can help you determine if the product is a good fit for your needs and if there are any potential issues or drawbacks to be aware of. Additionally, it is always a good idea to compare similar products to ensure that you are getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is thanksgiving, the most common location is kitchen, the most common behavior is coffee bar for . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this stationary storage island are the husband and wife, with the husband being mentioned significantly more often. This suggests that the product may be more appealing to male customers. Additionally, the product is most commonly used in the kitchen, particularly on an island, indicating that it is likely being used as a way to increase storage and counter space in the kitchen. The fact that the product is also being used as a coffee bar suggests that it may be marketed towards coffee enthusiasts or those who enjoy entertaining guests in their home. The fact that the product is being used in apartments suggests that it may be popular among those living in smaller spaces who are looking for ways to maximize their storage and counter space. Based on this data, it may be beneficial for the company to focus their marketing efforts towards male customers who are interested in coffee and entertaining guests, particularly those who live in apartments or smaller homes. They may also want to highlight the product's versatility as both a storage solution and a coffee bar. Additionally, they may want to consider offering different color or style options to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are screw, instruction, top, product, drawer. The most mentioned elements about screw are strip(1.17%), do not fit(0.70%).
The top 5 positive reviews are island, instruction, product, furniture, direction. The most mentioned elements about island are solid(2.80%), look good(2.36%).
do not fit0.70%
do not go in0.47%
do not properly fit0.47%
look good2.36%
good quality1.03%
easy to put together0.88%
easy to assemble0.74%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Stationary Storage Islands category has both pros and cons. The top pro aspect mentioned most is the island, which suggests that customers appreciate the additional storage and workspace that these islands provide. However, the top con aspect mentioned most is the screw, which suggests that customers may have difficulty assembling or maintaining these islands. Other common cons mentioned include issues with instructions, the top of the island, the product itself, and the drawer. These issues may be related to the quality of the product or the design of the island. It is important for manufacturers to address these concerns in order to improve customer satisfaction and increase sales. To improve product development and selection, manufacturers should focus on addressing the most common cons mentioned by customers. This may involve improving the quality of the screws, providing clearer instructions, redesigning the top of the island, or improving the overall quality of the product. Additionally, manufacturers should consider offering a wider variety of options to meet the needs of different customers, such as islands with different sizes, shapes, and features. By addressing these concerns and offering a wider variety of options, manufacturers can improve customer satisfaction and increase sales in the Stationary Storage Islands category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
extra storage1

Based on the data provided, it seems that customers are primarily motivated to buy Stationary Storage Islands based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and features, in order to make an informed purchasing decision. Price is also a factor, but to a lesser extent, indicating that customers are willing to pay a premium for a high-quality product that meets their needs. Advertising attraction is the least important factor, suggesting that customers are more interested in the product itself than in flashy marketing campaigns. To optimize Amazon listings for Stationary Storage Islands, sellers should focus on creating detailed and informative product descriptions that highlight the features and benefits of the product. This could include information about the size, materials, storage capacity, and any unique features that set the product apart from competitors. Additionally, sellers should consider pricing their products competitively and using targeted advertising campaigns to reach potential customers. By focusing on these key factors, sellers can increase their chances of attracting and converting customers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier6
more sturdy
more sturdier
decent quality4
good quality
stay together3
stay together
additional shelf2
extra shelf in
extra shelf on inside
more shelf
different top2
different top
new top
glass cook top2
glass top
good quality laminate
wood laminate good
on wheel2

Based on the customer feedback, it is clear that customers are looking for stationary storage islands that are sturdy and durable. This is reflected in the fact that the term "heavier sturdier" was mentioned six times. Customers want a product that can withstand wear and tear and will last for a long time. Additionally, customers are looking for a product that is of decent quality, which was mentioned four times. This suggests that customers are willing to pay more for a product that is well-made and will last. Another expectation that customers have is for an additional shelf, which was mentioned twice. This suggests that customers are looking for a product that is not only sturdy and well-made but also functional and practical. A product with an additional shelf would provide more storage space and make it easier to organize items. Based on these customer expectations, sellers should prioritize product development that focuses on creating a sturdy and durable product. This could involve using high-quality materials and ensuring that the product is well-constructed. Additionally, sellers should consider adding an additional shelf to their product to make it more functional and practical. In terms of marketing promotion factors, sellers should focus on highlighting the sturdiness and durability of their product. This could involve using language that emphasizes the quality of the materials used and the construction of the product. Additionally, sellers should highlight the additional shelf as a key feature of their product, as this will appeal to customers who are looking for a practical and functional storage solution. Overall, by prioritizing product development that focuses on sturdiness and durability, and marketing promotion that emphasizes these features, sellers can meet the expectations of customers in the stationary storage islands category and create a product that is both practical and long-lasting.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

B. Johnson
great productJan. 2021
Only thing is I wish one or two shelves could adjust for storage.
White metal legs, very thin black shelves...not worth it
Mixed reviewSept. 2021
It wobbles a little bit there were also paint chips on some of the pieces. It’s a cute product though & came in handy
Maria Guzman
Probably one of the best items I’ve bought from amazon! Worth every penny. It’s has a lot of storage space and it’s really nice and easy to assemble. It would be a great addition to any kitchen!
It was not user-friendly to assemble the product. Good once you assemble it.
That Person
Had a little rusting and chipping of the fake wood, but otherwise very sturdy. I’m thinking it was due to me being overseas. Directions for the most part were easy to read. It is a very great addition for a small apartment with not much kitchen space.
Too clear counter top! Perfect for a small kitchen very doable. Easily assembled.
The sellers of this product are KNOWINGLY SELLING DEFECTIVE PRODUCT!!! I was down to the last few steps of assembly when I noticed holes for the stabilizing crossbars were drilled on the wrong side of part A. So, I disassembled, turned side A around so that holes were rear facing, only to realize the track for the sliding basket are no longer facing in! Called Amazon customer service(who are ALWAYS so gracious & helpful) only to be told the seller doesn’t accept returns or give refunds! Light bulb goes off! THEY KNEW CART WAS DEFECTIVE!!! DO NOT BUY THIS UNLESS YOU ARE WILLING & EQUIPPED TO DRILL HOLES!!!!!
Simon Yuen
This substandardly built product is not worth the money you spend on it or time. There's a chance the compressed wood may crack or get damaged as your build it. The instructions are not easy to understand nor are they simple.
Tom Stoup
Not high end, but affordable, attractive, sturdy, and great storage

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