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Steaks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
451
This insight is based on the data from the best seller products. The top 5 of them are:
4 (8 oz.) Butcher's Cut Filet Mignons
B08H4VW5LV
50 (8 oz.) New York Strip Steaks
B00PE6ZTLU
Top Sirloin and Potatoes Meal - 8 Top Sirloin Steak and 8 Cheddar Bacon Twice Baked Potatoes from Kansas City Steaks
B074CJK95K
4 (20 oz) Bone-in Ribeyes + Seasoning from the Texas Roadhouse Butcher Shop
B08L5N22MZ
Omaha Steaks Butcher's Cut Filets & Seasoning (Butcher's Cut Filet Mignons and Omaha Steaks Seasoning)
B09L4ZWJNX

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Steaks category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.39 out of 5 and a total of 451 reviews, it appears that many customers have had positive experiences with this product. However, it's important to note that there may be some room for improvement, as not all customers have given the product a perfect rating. It may be worth analyzing the reviews to see if there are any common complaints or issues that could be addressed to further improve customer satisfaction. Overall, my advice would be to continue monitoring customer feedback and making improvements where possible to ensure that the product remains competitive in the Steaks category on Amazon. Additionally, it may be worth considering ways to incentivize customers to leave reviews, as this can help to increase the product's visibility and credibility on the platform.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is grill, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be family-oriented individuals who enjoy grilling and giving gifts. The fact that "family" was mentioned 17 times and "son" was mentioned 13 times suggests that this product may be particularly appealing to parents who enjoy cooking for their families. The fact that "grill" was mentioned 13 times and "freezer" was mentioned 5 times suggests that customers are likely to use this product for outdoor cooking and storage. Additionally, the fact that "gift give" was mentioned 49 times and "Christmas gift great" was mentioned 7 times suggests that customers may be interested in purchasing this product as a gift for others. Based on this data, it may be beneficial for the company to target their marketing efforts towards parents and families who enjoy grilling and outdoor cooking. Additionally, they may want to emphasize the gift-giving aspect of the product, particularly around the holiday season. It may also be helpful to offer promotions or discounts for customers who purchase multiple items, as this may encourage them to stock up on the product for future use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are steak, meat, potato, quality, proton. The most mentioned elements about steak are slim(9.38%), tough(6.25%).
The top 5 positive reviews are steak, flavor, meat, taste, quality. The most mentioned elements about steak are delicious(23.29%), juicy(5.48%).
Cons
steak37.50%
slim9.38%
tough6.25%
a lot of gristle3.13%
are not actually airtight3.13%
bad3.13%
meat12.50%
potato6.25%
quality6.25%
proton3.13%
Pros
steak39.73%
delicious23.29%
juicy5.48%
good quality4.11%
right size2.74%
chewable1.37%
flavor20.55%
meat10.96%
taste9.59%
quality8.22%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that steak is both the most commonly mentioned pro and con aspect of the Steaks category. This suggests that while many people enjoy the taste and quality of steak, there are also concerns about the quality and flavor of some steaks. The other top cons mentioned include meat, potato, quality, and flavor/taste. These concerns may indicate that some consumers are dissatisfied with the overall quality of the steaks they are purchasing, or that they are looking for more variety in terms of flavor and preparation options. On the positive side, the fact that steak is the most commonly mentioned pro aspect suggests that there is a strong demand for high-quality, flavorful steaks. This could be an opportunity for product development and selection, as companies could focus on offering a wider variety of cuts, preparation methods, and flavor profiles to appeal to different consumer preferences. Overall, it seems that there is both potential and room for improvement in the Steaks category. Companies could focus on improving the quality and flavor of their products, while also offering more variety and options to appeal to a wider range of consumers. By doing so, they could tap into the strong demand for steak while also addressing some of the concerns that consumers have expressed.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
good1

Based on the data provided, it seems that customers are motivated to buy steaks based on a combination of product description, price, and recommendations from friends. However, it's worth noting that each of these factors was mentioned equally, so it's difficult to determine which one is the most important. That being said, it's likely that product description plays a significant role in buyer motivation for this category. This could be because customers want to know exactly what they're getting before making a purchase, especially when it comes to food products like steaks. A detailed product description that highlights the quality and flavor of the steak could be the deciding factor for many customers. To optimize an Amazon listing for steaks, it's important to focus on creating a compelling product description that accurately conveys the quality and flavor of the steak. This could include details about the cut of meat, the marbling, and any special preparation or seasoning that sets the steak apart from others in the category. Additionally, it's important to price the steak competitively and encourage customers to leave reviews and recommendations to help boost sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
thinner3
thicker
more2
more
112-1151
112-115
Need better quality control1
quality control improve
bracelet wear 24 71
bracelet wear 24 7
deliver perishable early1
deliver perishable early
errant employee issue fix1
errant employee issue fix
good1
good
help1
help
keep cost down1
keep cost down

Based on the limited information provided, it is difficult to provide a comprehensive analysis of customer expectations for the Steaks category. However, I can provide some general insights and suggestions for sellers in this category. Firstly, it is important to understand that customer expectations for Steaks can vary widely depending on factors such as the cut of meat, cooking method, and personal preferences. Some customers may be looking for high-quality, premium cuts of steak, while others may be more interested in affordable options that still offer good flavor and tenderness. To meet these diverse expectations, sellers in the Steaks category should consider offering a range of products that cater to different customer needs and preferences. This could include premium cuts of steak for customers who are willing to pay a premium price, as well as more affordable options for budget-conscious shoppers. In terms of product development prioritization, sellers should focus on offering high-quality, fresh products that are sourced from reputable suppliers. This can help to build trust with customers and ensure that they are satisfied with their purchases. Marketing promotion factors that could be considered include highlighting the quality and freshness of the products, as well as any unique features or benefits that set them apart from competitors. For example, sellers could emphasize the use of sustainable farming practices or the use of locally sourced ingredients. Overall, the key to success in the Steaks category is to understand and meet the diverse needs and preferences of customers, while also focusing on quality, freshness, and unique selling points that can help to differentiate products from competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

AWESOME FLAVOR AND SELLER IS GREAT TOO
Good tasteJun. 2021
Good taste. Tender. Same as any filet mignonette.
Michael Ruddy
Purchased
Four StarsMay 2017
as advertized
Ed
Purchased
Superb filetsApr. 2021
Superb texture and taste. Well worth the extra cost
Angie Valls
Purchased
Not goodMay 2021
I did not care for the potatoes, they tasted like carton
They took advantage of the meat shortage when I couldn't buy at my local stores, at that time.
Skycam Joe
Purchased
Once again, delivered much faster than as promised on my Amazon app. This is my 2nd order of 50 steaks to feed my Carnivore new life style! The steaks are just the right size at 8oz and taste GREAT!8
Vahalla
Purchased
good priceDec. 2022
They loved them A+++
I've had 'frozen' things delivered before - sitting at the depo over a weekend & defrosted. Not this, cooler still had dry ice in it, everything was still frosty. Had one tonight, ok on quality & taste so far. I'll update after I get a box gone. Got 1 box or rotten meat
Great gift!Jan. 2023
The steaks are yummy! What a great gift to receive

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