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Steam Cleaners, Steam Mops & Accessories product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
26,701
This insight is based on the data from the best seller products. The top 5 of them are:
OGHom Steamer for Clothes Steamer, Handheld Garment Steamer 240ml Portable Clothing Steam Iron
B0BLJMP8X9
BEAUTURAL Steamer for Clothes, Foldable Handheld Clothing Wrinkles Remover for Garments, 30-Second Fast Heat-up, Portable Mini Fabric Steam Iron for Home and Travel, 120V
B0BCVV923L
Wagner Spraytech C900134 925e Elite Steamer Multi-Purpose Mop with 20 Accessories for Chemical-Free Steam Cleaning, Hardwood Floors, Tile, and More
B07DPQ1JXZ
Bissell Spring Breeze Demineralized Water 32 oz, 1394 , White
B00HVJ3MCG
Shark S7000AMZ Steam Mop, Steam & Scrub All-in-One Scrubbing and Sanitizing, Designed for Hard Floors, with 6 Dirt Grip Soft Scrub Washable Pads & 2 Steam Modes, Pure Water Blue
B08QZR15MD

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the category of Steam Cleaners, Steam Mops & Accessories on Amazon is 4.37. This indicates that customers generally have a positive experience with these products. Additionally, with a total of 26,701 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these items. The high average rating and the large number of reviews indicate a relatively high level of customer satisfaction in this category. It implies that customers are generally happy with the performance, quality, and functionality of the steam cleaners, steam mops, and accessories available on Amazon. Based on this information, my advice would be to consider purchasing a steam cleaner, steam mop, or accessory from this category on Amazon. The high average rating and the large number of reviews suggest that there are many reliable and well-regarded options available. However, it is always important to read individual product reviews and consider your specific needs before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is floor, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Steam Cleaners, Steam Mops & Accessories are friend, kid, and husband. These users have been mentioned 260, 238, and 217 times respectively. This suggests that the product is popular among individuals who have a social circle, children, and husbands who are actively involved in household chores. When it comes to the top three places to use the product, the floor takes the lead with 1081 mentions, followed closely by hardwood floor with 895 mentions, and the house with 802 mentions. This indicates that customers primarily use the product for cleaning various types of floors, emphasizing the versatility and effectiveness of the steam cleaners and mops. In terms of usage, the data reveals that the top two purposes for using the product are travel (1207 mentions) and cleaning (376 mentions). This suggests that customers find the product convenient for cleaning while on the go, making it a popular choice for those who frequently travel. Additionally, the high number of mentions for cleaning indicates that customers value the product's ability to effectively clean different surfaces. Based on this analysis, the customer profile for the Steam Cleaners, Steam Mops & Accessories can be described as individuals who are socially active, have children, and are involved in household chores. They prioritize cleanliness and convenience, as indicated by the emphasis on cleaning and travel usage. To cater to this customer profile, it would be beneficial to highlight the product's versatility, ease of use, and effectiveness in cleaning various surfaces, particularly floors. Additionally, marketing campaigns could focus on the product's ability to save time and effort, making it an ideal choice for busy individuals or families.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cord, product, steamer, pad, handle. The most mentioned elements about cord are short(8.92%), not long enough(1.47%).
The top 5 positive reviews are steamer, product, cord, mop, steam mop. The most mentioned elements about steamer are convenient(1.69%), light(1.42%).
Cons
cord13.78%
short8.92%
not long enough1.47%
not long0.83%
long0.29%
shorter0.29%
product7.77%
steamer6.85%
pad5.76%
handle5.01%
Pros
steamer11.46%
convenient1.69%
light1.42%
heat up so quickly1.40%
good0.98%
do a good job with eliminate wrinkle in clothing and drape0.95%
product7.95%
cord7.46%
mop6.13%
steam mop5.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Steam Cleaners, Steam Mops & Accessories is the cord, accounting for 13.78% of the mentions. Additionally, the top five cons mentioned are the cord, product, steamer, pad, and handle. On the other hand, the top pro aspect mentioned is the steamer, accounting for 11.46% of the mentions. From this information, we can conclude that the cord is a significant drawback for users in this category. It appears to be a common pain point, along with issues related to the product itself, such as the steamer, pad, and handle. On the positive side, the steamer is highly regarded by users, suggesting that it is a valuable feature. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. Manufacturers could focus on developing cordless options or improving cord management systems to alleviate the inconvenience caused by cords. Additionally, attention should be given to enhancing the overall quality and functionality of the product, including the steamer, pad, and handle, to meet user expectations. Furthermore, it would be valuable to conduct further research and gather more specific feedback from users to gain a deeper understanding of their needs and preferences. This information can guide product development efforts and help in selecting features that align with customer expectations, ultimately leading to more satisfied customers in the Steam Cleaners, Steam Mops & Accessories category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others153
feature5
fragrance4
like4
attachment3

Based on the data provided, it seems that customers are primarily motivated to buy steam cleaners, steam mops, and accessories based on the product description. This is likely because customers want to know exactly what they are getting before making a purchase, and a detailed product description can help them make an informed decision. Other factors that may influence customer buying decisions in this category include recommendations from friends and price. Customers may be more likely to buy a product if it comes highly recommended by someone they trust, and price is always a consideration when making a purchase. To optimize Amazon listings for products in this category, sellers should focus on creating detailed and informative product descriptions that highlight the features and benefits of their products. They should also encourage satisfied customers to leave reviews and recommendations, as this can help build trust and credibility with potential buyers. Additionally, sellers should consider offering competitive pricing and promotions to attract customers and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cord longer296
cord longer
cord long
longer cord
long cord
cord length long
extension cord longer53
cord longer
longer cord
cord 10 foot longer
cord 20 foot longer
electrical cord longer
last long52
last long
last awhile
last forever
last half long
last long than
longer lasting32
last longer
longer last
longer lasting product
know sooner28
sooner
cordless25
cordless
cordless version
6 ' cord24
cord long
cord 6feet long
cord length long
five foot of cord
length cord
2 year ago20
year ago
long length20
long
water tank big18
big water tank
water tank big
water tank large
water reservoir big
reservoir tank large

Analysis of Customer Expectations for Steam Cleaners, Steam Mops & Accessories: Based on customer feedback, there are a few key expectations that stand out for this category. The most frequently mentioned expectation is the desire for a longer cord, with 296 mentions. This suggests that customers find the current cord length to be insufficient and would appreciate a longer cord for more convenience and flexibility during use. Additionally, 53 mentions of an extension cord being longer indicate that some customers resort to using extension cords to compensate for the short cord length. Another important expectation is durability, with 52 mentions of customers wanting products that last long. This indicates that customers value longevity and expect their steam cleaners, steam mops, and accessories to withstand regular use over an extended period. Suggestions for Product Development Prioritization: 1. Longer Cord: Given the high number of mentions regarding cord length, it is crucial for sellers to prioritize developing products with longer cords. Conduct market research to determine the ideal cord length that meets customer expectations and incorporate it into future product designs. 2. Durability: Focus on enhancing the durability of steam cleaners, steam mops, and accessories. Invest in high-quality materials and rigorous testing to ensure that products can withstand regular use and last longer, meeting customer expectations in terms of longevity. Marketing Promotion Factors: 1. Highlight Longer Cord: In marketing campaigns, emphasize the longer cord length as a key feature of the product. Showcase how it provides greater convenience and flexibility during cleaning tasks, addressing a common pain point mentioned by customers. 2. Emphasize Durability: Promote the durability of the products, emphasizing their ability to withstand regular use and last longer. Use testimonials or case studies from satisfied customers to showcase the longevity of the steam cleaners, steam mops, and accessories. 3. Customer Reviews: Encourage customers to leave reviews and ratings, specifically mentioning the longer cord and durability. Positive reviews highlighting these aspects can significantly influence potential buyers and build trust in the product's quality. 4. Warranty and After-Sales Support: Offer a comprehensive warranty and reliable after-sales support to assure customers of the product's durability. Highlight these benefits in marketing materials to instill confidence in potential buyers. By addressing the customer expectations of a longer cord and durability, sellers can develop products that better meet the needs of their target audience. Effective marketing strategies that emphasize these features will help attract and retain customers, ultimately leading to increased sales and customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

gio
Purchased
Perfect.
sharri
Purchased
Love it!Jun. 2019
Love it. Works very well. Nice quality
Gburgnew
Purchased
UnimpressiveNov. 2020
-short cord -will not clean close to baseboards or corners -cloth pads pill quickly (poor quality) -paid for brand name, not quality -shoulda went with the Swiffer Wet Jet :(
I love this product! It is lightweight, easy to use, and easy to store . My floor has never looked so good!
naserone
Purchased
JUST OKAYFeb. 2018
It steams but the pads dont really clean. I may try aftermarket pads to see if i get better results. So right now its just OKAY.
B. Joyce
Purchased
So I have no idea about hardwood, I'm sure it works fine, my floors are all tile. I am very impressed with this little cleaner. I have cleaned my hard floors with splashes of warm water and soaked towels in the past, on my hands and knees. No longer. This little steamer is just too easy to use. Takes a little longer no doubt. But not a big deal to me. Super simple to use, pop the mop heads in the wash. So if you have been using a wet jet, this is probably faster, and has to be whole lot more effective. I just wish I had bought a few years back. So for the few bucks this costs, I say buy it now. Not sure about the competition, but I am pleased with the value and performance of the Shark Steam Pocket Mop Hard Floor Cleaner.
PAUL STANIZZI
Purchased
I WOULD NOT RECOMMEND TO ANYONE THAT IS A SENIOR IT IS HARD TO PUSH AND YOU HAVE TOI BEND DOWN TO GET THE STEAM OUT
david lexus
Purchased
I bought this shark steamer so that I can steam off all residue from soaps and chemicals after my initial clean.... I like it a lot... but I wished it have more steam.... I will keep you up date 6 months from now....
I had been looking for a steam mop for quite some time and found this one on sale. The reviews were true! It's a great steam mop, easy assembly, easy to use and deep cleans my floors!
I thought this was a newer version of my old steam pocket, but this can hold only 50% of that one. Its too heavy, so at the end, you are doing the effort for cleaning and move this machine as well, besides its mechanism of pumping steam is inefficient, you have to pump fast all the time to have some release. I seriously regret of buying this.

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