Steering Columns product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
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Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dorman 905-512 Steering Shaft Bearing Compatible with Select Models
Flexible Steering Coupling Steering Column Motor For Sonata Elantra Santa Fe Azera Veloster Kia Soul Optima Forte Cadenza Replaces 56330-4Z000 563152K000FFF
Dorman 425-176 Steering Shaft Compatible with Select Models
YOT New Upper & Lower Steering Column Cover Shroud with Tilt Steering Replaces 26072993
GM Genuine Parts 19177403 Intermediate Steering Shaft Boot

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Steering Columns category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.45 out of 5 and a total of 1078 reviews, it suggests that the majority of customers who have purchased this product are happy with their purchase. However, it's important to note that there may be some outliers or biases in the data, such as fake reviews or reviews from customers who received the product for free in exchange for a review. Therefore, it's always a good idea to read through a variety of reviews before making a purchase decision. If you're considering purchasing a product in the Steering Columns category on Amazon, my advice would be to carefully read through the reviews and pay attention to any common themes or issues that customers have mentioned. Additionally, make sure to do your own research on the product and the seller to ensure that you're making an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is santa fe, the most common location is truck, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are those who are looking for a solution for their steering columns. The top three users mentioned are the son, wife, and friend, which suggests that this product may be popular among those who are looking for a solution for someone else's vehicle, rather than their own. The top three places to use this product are the truck, car, and dorman, which suggests that this product may be popular among those who are looking for a solution for a variety of different types of vehicles. The top two usages of the product are drive and driving, which suggests that this product may be popular among those who are looking for a solution for their steering columns while they are on the road. Based on this data, it seems that the customer profile for this product may be someone who is looking for a solution for their steering column, but may not necessarily be the primary driver of the vehicle. They may be purchasing this product for someone else, such as a family member or friend. Additionally, they may be using this product in a variety of different types of vehicles, including trucks, cars, and dormans. To better target this customer profile, it may be helpful to focus marketing efforts on the benefits of this product for those who are not the primary driver of the vehicle. Additionally, highlighting the versatility of this product for use in a variety of different types of vehicles may also be effective.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are case, shaft, steering, product, steer wheel. The most mentioned elements about case are do not fit my phone(1.64%), bad quality(0.82%).
The top 5 positive reviews are color, case, shaft, part, steering. The most mentioned elements about color are good(20.40%), look good(2.80%).
Automotive > Replacement Parts > Body & Trim > Trim > Interior > Steering Columns
do not fit my phone1.64%
bad quality0.82%
steer wheel3.28%
look good2.80%
beautiful dark purple0.80%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Steering Columns category has both pros and cons. The top pro aspect mentioned most is color, which suggests that customers appreciate having a variety of color options to choose from. On the other hand, the top con aspect mentioned most is the case, which could indicate that customers are not satisfied with the quality or design of the case. Other cons mentioned include the shaft, steering, product, and steer wheel, which could suggest that customers have issues with the overall functionality and performance of the steering column. Additionally, the color of the tip is mentioned as a con, which could mean that customers are not satisfied with the color options available for this particular part. To improve product development and selection, it may be helpful to focus on addressing the cons mentioned by customers. This could involve improving the quality and design of the case, shaft, and steering components, as well as expanding the color options available for the tip. Additionally, it may be helpful to gather more feedback from customers to better understand their needs and preferences, and to use this information to inform future product development and selection decisions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
shaft is one long solid stock of metal1

Based on the data provided, it seems that customers are primarily motivated to buy steering columns based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why product description is the top feature could be that customers want to ensure that the steering column is compatible with their vehicle, they want to know about the materials and construction of the product, and they want to understand the features and benefits of the steering column. To optimize an Amazon listing for steering columns, it would be important to focus on creating a detailed and informative product description. This could include information about the make and model of vehicles that the steering column is compatible with, details about the materials and construction of the product, and a list of features and benefits. It may also be helpful to include high-quality images and videos that showcase the product from different angles and demonstrate how it works. Additionally, it may be useful to highlight any unique selling points of the steering column, such as advanced safety features or a sleek design. By focusing on these key elements, sellers can help to attract and convert more customers who are looking for a high-quality steering column that meets their specific needs.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
additional bolt1
new bolt
affordable rear ac line1
affordable rear ac line
apple logo1
apple logo
bolt change shape1
bolt change shape
bright blue led1
electrical bright blue color
case close1
case close
case more sturdy1
case sturdy
check prior1
check prior
chinese machine right size1
chinese machine right size

Based on the information provided, it is unclear what specific customer expectations are for the Steering Columns category. However, as a general analysis, customers who are interested in purchasing Steering Columns may be looking for products that are durable, reliable, and easy to install. They may also be interested in products that offer additional features such as adjustable height or tilt. To prioritize product development, sellers should focus on creating products that meet these expectations while also offering unique features that set them apart from competitors. For example, sellers could develop Steering Columns that are made from high-quality materials, have a sleek design, or offer advanced features such as automatic adjustment. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their products and how they meet customer expectations. This could include showcasing the durability and reliability of their products, as well as highlighting any unique features that set them apart from competitors. Additionally, sellers should consider offering promotions or discounts to incentivize customers to purchase their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

2 months in and the product has started to shred apart. The rubberized coating has been falling apart.
amazing!!Mar. 2021
absolutely love this case!! super smooth and feels like it would protect my phone although i have yet to drop it.
I loved that it is not slippery at all!! Easy hold. 3 stars for durability because I threw my phone across the room did not crack the back of phone BUT WOULD NOT RECOMMEND doing that (obviously) lol 5 stars for sturdiness, the case hugged and stayed on my phone.
Dennis Ejim
DurableMay 2022
Very nice product , secure my phone like a safe. Love the color and waterproof. I trust this
Brooklyn H.
Like the feel of the case, it makes it easy to grip your phone. Doesn’t slide out of your hands. Like that it’s has raised edges around the screen and camera lens on the back. Like the color of the case (Mint). Like a few other colors may get some more of these. Like the added soft fabric on the inside, made it easy to put on my phone. Overall very happy with this case.
Taylor Dove
amazing phone case!! i’m obsessed! 😍😍😍😍
Amazing!!!Jul. 2020
I don’t have my iphone yet but I just wanted to buy a case that’ll be sturdy and would have a nice feel to it. It’s an amazing product, the inside is very soft so your iPhone doesn’t scratch. And the outside has a nice feel to it.
Tobias Morgan
within a month of using this case i dropped it once and it immediately broke. i was so surprised. very disappointed.
P Marshall
Poor qualityNov. 2020
The bottom portion of the case tore within 2 weeks of use.
Ny & Family
AMAZING!!!!Aug. 2020
This product is everything i expect plus more. I absolutely love the soft touch in the inside of the case.

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