Steering Wheels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
10L0L Golf Cart Steering Wheel or Hub Adapter for EZGO TXT/RXV/Valor, Club Car DS, Club Car Precedent/Onward/Tempo and Yamaha Golf Carts
CLUBRALLY Golf Cart Steering Wheel, Generic for Most Golf cart EZGO Club Car Yamaha-Bright red
ApplianPar Steering Shaft Bushing for Polaris Predator Scrambler 50 90 Sportsman Outlaw 90 2001-2007
FTERMARKET 01-12 Polaris Sportsman 300 400 500 600 700 800 Upper Steering Bushing 5438903 5438903 543866 5433866 5439731 (1)
10L0L Generic 12.5" Golf Cart Steering Wheel fit EZGO Club Car Yamaha, Rally Style Red Steering Wheel

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Steering Wheels category on Amazon has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 242 reviews, it's clear that customers are generally happy with the products in this category. If you're looking to purchase a steering wheel on Amazon, it's a good idea to read through the reviews to get a sense of what other customers have experienced. Pay attention to any common issues or complaints that come up, as well as any features or benefits that customers seem to particularly appreciate. Overall, it seems that the Steering Wheels category on Amazon is a good place to start your search if you're in the market for a new steering wheel. Just be sure to do your research and read through the reviews carefully to make an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a steering wheel, which can be used for ATVs and has two main uses: beginning to press the bar upwards and replacement. The top user mentioned is a neighbor, but there is no information about the other two users. Similarly, there is no information about the other two places where the product can be used. Given this limited data, it is difficult to draw any definitive conclusions about the customer profile. However, we can make some educated guesses based on the information provided. For example, the fact that the product is primarily used for ATVs suggests that the customer profile may be people who own or use ATVs. Additionally, the fact that one of the top uses is replacement suggests that the customer profile may be people who are looking to replace a broken or worn-out steering wheel. To better understand the customer profile, it would be helpful to gather more data about the users who have mentioned the product and the places where it is used. This could be done through surveys, interviews, or other forms of market research. Additionally, it may be helpful to gather data about the price point of the product, as well as any unique features or benefits that it offers compared to other steering wheels on the market. Overall, while the data provided is limited, it suggests that the customer profile for this product may be people who own or use ATVs and are looking for a replacement steering wheel. To better understand this customer profile, more data would need to be gathered through market research.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are outer diameter, handlebar, bushing, half of, id. The most mentioned elements about outer diameter are a little big than tolerance(18.18%).
The top 4 positive reviews are fit, install, bush, part. The most mentioned elements about fit are good(50.00%).
Automotive > Motorcycle & ATV > Parts > Controls > Handlebars & Components > Steering Wheels
outer diameter18.18%
a little big than tolerance18.18%
half of9.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant issue with steering wheels is their outer diameter, which is mentioned as a con in both the top 1 and top 5 aspects. Additionally, the handlebar, bushing, half of, and id are also mentioned as cons. On the positive side, the fit is the most commonly mentioned pro aspect. Overall, the sentiment analysis suggests that there are more negative aspects associated with steering wheels than positive ones. However, it's important to note that the data provided is limited and may not be representative of all steering wheels. To improve the product development and selection of steering wheels, manufacturers should focus on addressing the issues related to the outer diameter, handlebar, bushing, half of, and id. They should also prioritize improving the fit, which is the most commonly mentioned positive aspect. Additionally, manufacturers should conduct more extensive research to identify other potential issues and areas for improvement. By doing so, they can create steering wheels that are more comfortable, functional, and appealing to consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions provided, it seems that customers are interested in buying steering wheels for their vehicles. The top reason for their motivation to purchase this product is likely the product description. A well-written product description can provide customers with all the necessary information about the product, including its features, benefits, and specifications. This can help customers make an informed decision about whether or not to buy the product. Some reasons why the product description is the top feature for this category could include the fact that customers want to know exactly what they are buying, they want to make sure the product will fit their vehicle, and they want to know what benefits the product will provide. To optimize an Amazon listing for steering wheels, it is important to make sure that the product description is clear, concise, and informative. This can include providing detailed information about the product's features, benefits, and specifications, as well as including high-quality images and videos that showcase the product in action. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Finally, it is important to make sure that the listing is optimized for search engines, using relevant keywords and phrases that customers are likely to search for when looking for steering wheels.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bushing correct
fabric soft1
soft material
hold up1
hold up
last long1
last long

Based on the information provided, it is unclear what specific customer expectations are for steering wheels. However, in general, customers may expect steering wheels to be comfortable to grip, easy to turn, and responsive to their movements. They may also expect the steering wheel to be durable and long-lasting. To prioritize product development, sellers should consider conducting market research to better understand their target audience and their specific needs and preferences. This can involve gathering feedback from current customers, analyzing industry trends, and conducting surveys or focus groups. In terms of marketing promotion factors, sellers should focus on highlighting the unique features and benefits of their steering wheels, such as any advanced technology or materials used in their construction. They should also emphasize the durability and longevity of their products, as well as any warranties or guarantees offered. Overall, it is important for sellers to understand and meet the expectations of their customers in order to develop and market successful products in the steering wheel category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Missing 1Jan. 2021
I ordered a 2 pack for 14.99 and only received 1
looks,works just like a factory one so two thumbs uppppppppppp
No dislikes on it but glad it's 2 sets. I damaged one set during the installation. Installing is a pain to do limited working space I dropped the wrench numerous times due to having only a short wrench throw. Make sure you have a good ratcheting box wrench set and patients. I had to loosen fuel tank to get enough space to slip them into place. They have to be installed at same time. Then tighten nuts I could just get my fingers it to start the nuts on the bracket bolts and spin them loosely. Got rid of all slop in steering rides like almost new. Highly recommended if steering bushing is worn-out. A fair amount of profanity was used, on top of me doing this job and replacing axle CV shaft with a ankle injury. Plus not at home with access to most of my tools.
Fixed it.Nov. 2021
perfect fit
Only received 1 set! Very disappointed...
Fit my 2006 Polaris sportsman 500 ho
great value
Aaron Bailey
Worked goodSept. 2021
Worked good
After replacing all the noise gone no movement the steering like something broke under carriage or suspension ,just say perfect fit
M. Brown
Work great and perfect fit!

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