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Step Stools product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
WOOD CITY Step Stool for Kids, Wooden Toddler Step Stool with Safety Non-Slip Mats and Handles, 2 Step Stool for Kitchen, Bathroom Sink & Potty Training - Black
Rubbermaid Roughneck Step-Stool, Bisque, Lightweight, Holds up to 300 pounds, Ideal for Kitchen-Bath, Skid-Resistant
Jocauto Folding Step Stool, Height-Adjustable Step Stool with 15" X 10.2" Non-Slip Platform, Step Ladder with a Portable Handle for Adults or Kids in Office, Kitchen, Home, 330 Lbs Capacity
COSCO 11140CBB1E Stylaire Chair and Step Stool, Black
Rubbermaid Two-Step Folding Foot Stool, Small Step Stool, Step Stool for Adults, White

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Step Stool category on Amazon has a high level of customer satisfaction. With an average rating of 4.46 out of 5 and a total of 12,583 reviews, it suggests that customers are generally happy with their purchases in this category. If you are looking to purchase a step stool on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tested by many customers. Overall, it seems that the Step Stool category on Amazon is a good place to find a reliable and well-reviewed product. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is get in . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Step Stools product are mothers, kids, and husbands. The top places where the product is used are the kitchen, house, and bathroom. The two most common uses of the product are to get in and as a gift to give. From this data, we can infer that the Step Stools product is primarily used by families with children, as mothers and kids are the top users. The fact that husbands are also a top user suggests that the product is also used by couples or families where both parents are involved in household tasks. The top places where the product is used, such as the kitchen and bathroom, suggest that the product is primarily used for household tasks that require reaching high places. This could include tasks such as changing light bulbs, reaching high shelves, or cleaning hard-to-reach areas. The fact that the product is also commonly given as a gift suggests that it may be seen as a practical and useful item for households. This could be a useful insight for marketing the product, as it could be positioned as a practical and thoughtful gift for families or individuals who may need a step stool for household tasks. Overall, the data suggests that the Step Stools product is primarily used by families with children for household tasks. To better target this customer profile, marketing efforts could focus on the practicality and usefulness of the product, as well as its potential as a thoughtful gift for families or individuals.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are step, stool, screw, chair, seat. The most mentioned elements about step are wobbly(1.10%), narrow(0.91%).
The top 5 positive reviews are stool, step stool, handle, chair, product. The most mentioned elements about stool are hold the weight perfectly(7.00%), solid(3.25%).
Tools & Home Improvement > Building Supplies > Ladders > Step Stools
come off the track0.67%
slide out0.57%
come loose easily0.57%
hold the weight perfectly7.00%
easy to put together2.00%
good quality1.63%
step stool10.63%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of step stools is related to the step itself, which is mentioned in 11.31% of the reviews. Additionally, the top 5 cons include other furniture items such as stools, chairs, and seats, which suggests that users may be looking for a more versatile product that can serve multiple purposes. On the other hand, the top pro aspect mentioned most is the stool, which is mentioned in 22.24% of the reviews. This suggests that users appreciate the convenience and portability of a stool, which can be easily moved around and used in a variety of settings. To improve product development and selection, manufacturers may want to focus on creating step stools that are more versatile and can serve multiple purposes. For example, a step stool that can also be used as a stool or a chair would be more appealing to users who are looking for a product that can be used in different settings. Additionally, manufacturers may want to consider incorporating features that address the top con aspect of step stools, such as making the step more stable or easier to use. By addressing these concerns, manufacturers can create a product that is more appealing to users and better meets their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look modern4

Based on the data provided, it seems that customers are primarily motivated to buy step stools based on the product description. This makes sense, as step stools are a functional item and customers want to ensure that the product they are purchasing will meet their needs. Additionally, the fact that the product is recommended by friends is also a significant factor, indicating that customers value the opinions of those they trust. Some possible reasons why the product description is the top feature could be that customers want to know the dimensions of the step stool, the weight capacity, and the materials used in its construction. They may also be interested in any additional features, such as non-slip treads or foldable designs. To optimize an Amazon listing for step stools, it would be important to ensure that the product description is clear, concise, and informative. Including high-quality images that showcase the product from multiple angles can also be helpful. Additionally, highlighting any unique features or benefits of the step stool can help it stand out from competitors. Finally, encouraging satisfied customers to leave reviews can help build social proof and increase the likelihood of future sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long15
last long
last longer
last forever
last long long
foot taller11
heavier sturdier9
more sturdy
more sturdy material
step wider8
step wider
good step wider
step wide
step wide and further apart
wide step
decent quality7
good quality
high quality
decent quality
slightly good quality
large size7
large size
2 year ago6
year ago
know sooner6
sooner for
big sturdy5
big sturdy
large and sturdy

Based on the information provided, it is unclear what the specific customer expectations are for step stools. However, in general, customers who are looking for step stools may have certain expectations such as: 1. Durability: Customers expect step stools to be sturdy and durable enough to support their weight and last for a long time. 2. Safety: Customers want step stools to be safe to use, with features such as non-slip treads and a stable base. 3. Portability: Customers may want step stools that are lightweight and easy to move around, especially if they need to use them in different areas of their home or workplace. To prioritize product development, sellers should focus on creating step stools that meet these expectations. For example, they could develop step stools with reinforced frames and non-slip treads to ensure durability and safety. They could also create foldable or collapsible step stools that are easy to store and transport. In terms of marketing promotion factors, sellers should highlight the features that meet customer expectations in their product descriptions and advertising. They could also offer promotions or discounts to encourage customers to try their products. Additionally, they could gather customer feedback and use it to improve their products and marketing strategies over time.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Steps stoolJul. 2021
Pre drilled hole for the handle were off but I made it work. I do wish that the step was a little higher though.
D Sang
Easy to put together, easy to use
Alania James
Great sturdy product
I like that it was easy to assemble and is sturdy. After using it I wish that there was a handle on both ends. I have found it a little trying to step down from the stool with the one handle, I would feel more secure with a handle on both ends. I wanted to give it 5 stars but I couldn’t because of the insecurity of the one handle. 4 1/2 stars would be a better rating than 4
Got this to assist my daughter to get in and out of bed while recovering from hip replacement surgery. Her physical therapist recommended it and we are so glad she did. Made the difference between her getting in and out of bed by herself or needing help. It is very stable, but also lightweight. She is now using it to get in and out of her truck. With the tall handrail she can pull it into the truck once she gets in. Excellent buy.
Looks great. Solid. Hefty so less chance of overturning. Assembly was easy, but not all holes are aligned. Still goes together fine. Paint is a joke. Had to put felt feet on the bottoms to not scratch the floor
We bought this as a gift for our daughter for Christmas and she LOVES it. She loves to stand up in it in the kitchen and watch what's being cooked or eat snacks or play. My reason for giving it 4 stars is it seems a bit wobbly even though we have every screw in and I can't figure out why that is. It's not enough for it to matter much since she's little but it's still a bit worrisome. It would not deter me from buying this again though. I just might use different screws.
Add pictures shows height adjustments for legs, but they are not adjustable.
Wendy L Clark
GreatNov. 2021
We needed something to help boost our smaller clients into the shampoo bowl. Great and super sturdy.

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